The preservation of cultural heritage is a critical endeavor, yet the impact of these projects extends far beyond conservation to influence social cohesion, economic development, and community identity. Traditional M&E frameworks, designed for linear development outcomes, often struggle to capture the qualitative, long-term, and intangible value of cultural heritage initiatives. This training course is designed to empower M&E professionals to master specialized methodologies for cultural heritage projects. By focusing on qualitative and participatory approaches, participants will learn how to measure social and cultural impact, community engagement, and the sustainability of heritage assets, thereby ensuring that preservation efforts are not only successful but also deeply relevant to the communities they serve.

This comprehensive program provides a practical, hands-on roadmap for building M&E systems that are sensitive to the unique dynamics of the heritage sector. Participants will gain skills in everything from designing indicators of cultural vitality and using ethnographic methods to capture intangible heritage to engaging with diverse stakeholders and communicating complex findings to a variety of audiences. The course is a strategic investment for organizations committed to the future of cultural preservation, ensuring their work is a force for positive change in a world that needs it most.

Duration: 10 days

Target Audience:

• M&E Specialists
• Museum and Gallery Curators
• Heritage Site Managers
• Arts and Culture Program Officers
• Researchers
• Civil Society Leaders
• Public Policy Analysts
• Government Officials
• Consultants
• Grant Managers

Objectives:

• Understand the core principles of cultural heritage M&E.
• Master the process of designing a culturally-grounded M&E framework.
• Learn how to select and measure key indicators of cultural vitality.
• Develop a data collection and analysis plan for cultural heritage data.
• Integrate ethical considerations and safety protocols.
• Build a more participatory and inclusive approach to monitoring.
• Communicate findings to different audiences while managing risk.
• Ensure ethical considerations and safety protocols in data collection.
• Foster a culture of continuous learning and adaptive management.
• Apply M&E techniques to a wide range of sectors.

Course Modules:

Module 1: Introduction to Cultural Heritage M&E

• The limitations of traditional M&E
• Defining cultural heritage M&E and its purpose
• The business case for a culturally sensitive approach
• An overview of the M&E workflow
• The difference between an output and a cultural outcome

Module 2: Foundational Concepts for Cultural Heritage

• The importance of a clear and focused research question
• Understanding the context and its impact on the project
• The role of a program's theory of change
• The importance of a clear and testable hypothesis
• The "do no harm" principle in an M&E context

Module 3: Designing a Culturally-Grounded Framework

• The importance of a clear and focused framework
• The role of a "cultural mapping" in M&E design
• Integrating a gender and social inclusion analysis
• The importance of a "risk and mitigation" plan
• Case studies on effective framework design

Module 4: Key Performance Indicators (KPIs)

• The importance of a clear and compelling KPI
• The difference between an output, an outcome, and an impact
• The use of a simple scorecard and a dashboard
• Practical labs on a basic performance measurement tool
• The importance of a clear and consistent reporting style

Module 5: Data Collection and Security

• The importance of a clear and secure data collection protocol
• The use of a simple survey and an interview
• The role of a data management system (e.g., Salesforce, SAP)
• The importance of a clear and consistent reporting style
• Protocols for handling sensitive and confidential data

Module 6: Data Analysis and Interpretation

• The importance of a clear data analysis plan
• Using simple statistical analysis for quantitative data
• The role of qualitative data analysis methods
• Interpreting findings from a cultural perspective
• The importance of data triangulation

Module 7: The Art of Storytelling with Data

• The difference between a simple visual and a data story
• The importance of a clear and compelling narrative
• Using dashboards and visualizations to communicate insights
• The role of a "data story map"
• Practical labs on building a data story

Module 8: Ethical Considerations and Safety

• The importance of a "do no harm" approach
• Ensuring the safety and privacy of participants
• The role of informed consent in a crisis
• The importance of a community-led ethical review process
• Protocols for handling sensitive and potentially harmful data

Module 9: M&E for a Diverse Audience

• The importance of knowing your audience
• The role of a "stakeholder analysis"
• Designing reports and dashboards for non-technical audiences
• The importance of accessibility and inclusivity
• Case studies on communicating with different audiences

Module 10: Mainstreaming M&E

• How to integrate M&E into the project cycle
• The importance of a phased implementation strategy
• The role of M&E in the project cycle
• Building a culture of adaptive management
• Case studies on successful integration

Module 11: M&E for a Diverse Sector

• M&E for a technology project
• M&E for a social enterprise
• M&E for a humanitarian project
• M&E for a climate action project
• M&E for a governance project

Module 12: The Role of the M&E Professional

• Shifting from a technician to a facilitator
• The skills required for an M&E professional
• Managing power dynamics and group conflicts
• The importance of a non-judgmental and empathetic approach
• The ethical responsibilities of the M&E professional

Module 13: CBM and Cultural Heritage

• The potential of community-based monitoring with a focus on heritage
• Training community members as monitors
• The importance of a participatory approach
• The role of a feedback mechanism for continuous learning
• The long-term benefits of a community-led system

Module 14: Practical Application and Simulation

• A hands-on simulation of a real-world project
• Participants work in teams to design an M&E framework
• Troubleshooting common challenges in data collection
• Analyzing and interpreting a set of data
• Peer review and feedback sessions on framework design

Module 15: The Future of M&E

• The role of AI and machine learning in automated analysis
• The potential of blockchain for data integrity
• The use of new data sources (e.g., satellite imagery)
• The rise of complexity-aware M&E
• The long-term implications for the sector

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 10 working days before commencement of the training.