INTRODUCTION
Smooth and well-run events reflect
well on any institution, organization or business, building its reputation and
standing. Training course on events management and protocol provides a
comprehensive grounding in all the basics of event management and protocols
allowing attendees to effectively organize their own events or more closely manage
contractors organizing events for them. The training aims at ensuring staff in
organizations/institutions are capable of ensuring tight budgetary and
scheduling control over events while ensuring greater value for money and
impact from events.
COURSE OBJECTIVES
At the end of the course, the
participants will be able to:
·
Schedule and plan for an event effectively
·
Troubleshoot event plans to identify potential problem areas
before they emerge
·
Adopt the appropriate protocols
·
Understand events budgeting and costs management
·
Identify appropriate event marketing media for planned
events
·
Understand event safety practices and regulations
·
Ensure adoption of effective communication channels and
techniques in events.
·
Understand post-event management requirements
DURATION
10 Days
WHO SHOULD ATTEND
This training is relevant to event
managers or any individuals who have responsibility for the delivery of events
for their organization, staff tasked with the direct delivery or oversight of
events and staff responsible for the strategic use of events as part of the
organization’s PR strategy.
COURSE CONTENT
Module 1: Events Management
Foundation
·
Reasons for event proposal
·
Importance of the event
·
Format of the event
·
Timeline of the event
·
Event location
·
Different responsibilities
·
Resources requirements for event success
·
Acquisition of the resources
·
Benefits of the event to the organization
·
Likely Barriers the event
·
Overcoming the barriers
·
Contingency Plans Needed in the event
Module 2: Planning Process
·
Event planning
·
Event purpose and concept
·
Development of an event management plan
·
Research
·
Community and public consultation in event planning
·
Organizing group/planning committee
·
Event Timing
·
Day Before Event
·
Event Day
Module 3: Events Costs Management
·
Basics of an Event Budget
·
Responsibilities in the design of Budget?
·
The Budgeting Process
·
Income
·
Sponsorship
·
Grant funding sources
·
Raffles and fundraising
·
Expenses
·
Cash handling
Module 4: Events Logistics
Management
·
Venue Selection
·
Site plan
·
Temporary structures
·
Waste management
·
Disability access
·
Entry and exit details
·
Waste Disposal
·
Public liability
·
Health and safety permits
·
Security Checklist
·
First aid and emergency medical supplies
·
Emergency procedures
Module 5: Marketing of an event
·
Event marketing plan
·
Event marketing media
o Banner
o Direct mail
o Noticeboards o Media
o Online tourism and event
websites
o Online news calendars
o Signage
·
Professional photography and video recording
·
Notifying residents
Module 6: Event safety and
regulations
·
Public liability insurance
·
Risk and opportunity management plans
·
Emergency management plan
·
Contingency plan
·
permits and local laws
·
Traffic management
·
Noise levels
·
Security
·
Catering
·
Fire management
·
Gas cylinder safety
·
Contracts
·
Postponing or cancelling the event
Module 7: Human resources planning
for the Event
·
Staffing
·
Recruiting volunteers
·
OH and S
·
First aid
·
OH and S walk-through
·
Team briefing (prior to event)
Module 8: Program
1.
Program schedule/run sheet
2.
Audiovisual
Module 9: The Effective
Communication in an Event
·
Importance of good communication important
·
Barriers to effective communication
·
Structuring communication
·
Verbal and Non-Verbal Communication
·
Business Communication
·
Managing people
·
Negotiating
·
Socializing
·
Giving presentations
Module 10: Public Relations
·
Role that Public Relation
·
Effective Public Relation
·
Role of Public Relation in events management
·
The importance of corporate image and role of PR plays in the
makeup of good corporate image
Module 11: Introduction and
Fundamentals of Protocol
·
What Is Protocol
·
How Different is Protocol from Etiquette and Diplomacy
·
Where did it Originate from
·
Application of protocol in events
Module 12: Protocol in practice
·
How to Address Various Office Bearers in Speech,
·
In Letter Writing and when with Spouses
·
Reception of VIPs
·
How to Introduce People
·
Acceptable Conduct when Facilitating Introductions
·
Dressing for the Occasion
·
Cultural etiquette
Module 13: Practical Sitting
Arrangements
·
Sitting Plan (U-shape; pod; circle; conference etc)
·
The Main Table
·
Placing the Host and the Guest of Honour
·
Table Plans for Different Occasions
·
Social luncheon or dinner
·
Place Cards
Module 14: International Cultural
Etiquette
·
Meeting and Greeting
·
Names and Titles
·
Body Language
·
Corporate Culture
·
Dining and Entertainment
·
Dressing
·
Presentation and Receive of Gifts
Module 15: Post-event management
·
Evaluation
·
Debriefing
·
Showing appreciation
GENERAL
NOTES
·
This course is delivered by our seasoned trainers who have
vast experience as expert professionals in the respective fields of practice.
The course is taught through a mix of practical activities, theory, group works
and case studies.
·
Training manuals and additional reference materials are
provided to the participants.
·
Upon successful completion of this course, participants will
be issued with a certificate.
·
We can also do this as tailor-made course to meet
organization-wide needs. Contact us to find out more: training@skillsforafrica.org
· The training will be conducted at SKILLS FOR AFRICA TRAINING
INSTITUTE IN NAIROBI KENYA.
· The training fee covers
tuition fees, training materials, lunch and training venue. Accommodation and
airport transfer are arranged for our participants upon request.
·
Payment should be sent to our bank account before start of
training and proof of payment sent to: training@skillsforafrica.org
Dates | Fees | Location | Apply |
---|---|---|---|
05/06/2023 - 16/06/2023 | $3000 | Mombasa | Physical Class Online Class |
03/07/2023 - 14/07/2023 | $4500 | Kigali | Physical Class Online Class |
07/08/2023 - 18/08/2023 | $2700 | Nairobi | Physical Class Online Class |
04/09/2023 - 15/09/2023 | $3000 | Mombasa | Physical Class Online Class |
02/10/2023 - 13/10/2023 | $4500 | Kigali | Physical Class Online Class |
06/11/2023 - 17/11/2023 | $3000 | Mombasa | Physical Class Online Class |
04/12/2023 - 15/12/2023 | $2700 | Nairobi | Physical Class Online Class |