Marketing And Promotion Management Seminar
order to bring together competitive activities and customer insights into
coherent plans and programs that are strategically important, financially
viable, and tactically achievable, organizations face many questions like the
ones above. This being said, companies need to focus more purposefully on
understanding market needs and synchronizing their strategies so that
development of products and services spotlight the right markets and stimulates
the most effective Marketing communications and Promotional activities.
and Promotion is the function that can be the point turning point in many
organizations. However, the role can be sometimes divided among different
players. These players my include people in market research, competitive
intelligence, Marketing strategy, and Marketing Communications. If they are not
on the same page, then there can be role confusion, poor message creation,
inaccurate market targets, and inappropriately equipped promotional activities.
If the future of the company is more competition and market segments are going
to continue to increase, then clarifying and strengthening the role of
Marketing and Promotions is vital.
By the end of the course the
participant should be able to;
Understand customers’ needs.
the market needs into useful product and services.
the right messages to the right customer.
- Understand promotional techniques,
media types, and programs required for communicating the intended messages
concisely and consistently.
- Understand the most efficient
methods to communicate market requirements to product management.
WHO SHOULD ATTEND
Managers, Promotions Managers, Marketing Officers, sales personnel
and officers from other departments who want to know about the function of
Marketing and Promotion, and
from communications or research agencies keen to add value to their
clients’ Marketing and Promotions initiatives
Overview of Marketing Management
Promotions and the Management Process
functions and their characteristics
role of Marketing and Promotion in society – facilitating exchange in
Strategic Role of Marketing
business and marketing strategies – different issues at different
of Marketing and Promotion activities in business strategies
the Marketing Environment
of the marketing environment
components of the marketing and Promotions environment
Markets and Buying Behavior
personal and social influences on consumer decision-making processes
Markets and Buying Behavior
organizational and consumer markets
buying behavior and decision–making processes
importance and scope of organizational markets
Targeting, and Positioning
and Positioning strategies
and Competitor Analysis
of industry groups and potential competitors
programs and Advertising
and Marketing strategies implementation
structure and process
This course is delivered by our seasoned trainers who have
vast experience as expert professionals in the respective fields of practice.
The course is taught through a mix of practical activities, theory, group works
and case studies.
Training manuals and additional reference materials are
provided to the participants.
Upon successful completion of this course, participants will
be issued with a certificate.
We can also do this as tailor-made course to meet
organization-wide needs. Contact us to find out more: firstname.lastname@example.org
· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI
· The training fee covers
tuition fees, training materials, lunch and training venue. Accommodation and
airport transfer are arranged for our participants upon request.
Payment should be sent to our bank account before start of
training and proof of payment sent to: email@example.com