Workshop On Behaviour Change Communication For Health Promotion
Each year, a lot of resources are spent trying to modify
human behaviour. While some intervention strategies are successful, many fall
short of their intended goals. Research shows that those interventions most
likely to achieve desired outcomes are based on a clear understanding of the
targeted health behaviours and the environmental context in which they occur.
Behaviour Change Communication (BCC) has been successfully used by various
health promotion programs to improve the well-being of target populations. It
is a systematic and well-planned process that motivate people to adopt and
sustain health promoting behaviours and lifestyles.
Data-Afrique Consultancy has planned a five-day training
aimed at improving the capacity of service providers, planners and decision
makers of health-oriented programs to establish responsive Behaviour Change
Communication (BCC) programs. This will serve to contribute towards the
achievement of SDG
3 (Ensure healthy lives and promote well-being for all at all ages).
By the end of the course,
participants will have been taken through:
to behaviour change communication for health promotion
(including the theoretical frameworks that underlie BCC
Steps necessary in designing a behaviour change communication
strategy for health promotion.
Steps necessary in monitoring
and evaluation of behaviour change communication programs.
Steps necessary in designing effective communication
The 7 C’s of
effective health communication
WHO SHOULD ATTEND
The course is designed to equip health workers,
program managers, counselors, health educators, journalists and
other health and non‐health communication professionals
with skills necessary to design, implement, and
evaluate effective behaviour change communication
interventions for health promotion.
Introduction to behaviour change communication
· Defining behaviour change,
behaviour change communication
· The behaviour change process
· Behaviour change theories
· Guiding principles for BCC
· Characteristics of effective
behaviour change communication programs
Designing behaviour change communication programs
· Defining the problem
· Identify target
· Segment target
· Define communication
and behaviour change objectives
· Design key
messages and materials
materials and messages
Dissemination, implementation, monitoring and evaluation
of BCC programs
· Message dissemination
of BCC programs
· Evaluation and
of message effect
Designing a communication strategy
· Steps in designing a communication
elements of a communication strategy
7 C’s of effective health communication
· Command attention
· Cater to the heart
· Clarity of message
· Consistency checks
· Communicate a benefit
· Create trust
· Call for action
This course is delivered by our seasoned trainers who have
vast experience as expert professionals in the respective fields of practice.
The course is taught through a mix of practical activities, theory, group works
and case studies.
Training manuals and additional reference materials are
provided to the participants.
Upon successful completion of this course, participants will
be issued with a certificate.
We can also do this as tailor-made course to meet
organization-wide needs. Contact us to find out more: firstname.lastname@example.org
· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI
· The training fee covers
tuition fees, training materials, lunch and training venue. Accommodation and
airport transfer are arranged for our participants upon request.
Payment should be sent to our bank account before start of
training and proof of payment sent to: email@example.com