Training Course On Digital/social Media Skills
Digital technology has revolutionized the way in which people
communicate and share information – at local, national and international
levels. Organizations, including government, need to understand these changes
so that they can operate effectively in a dynamic media environment.
Social media is a term used to refer to online technologies and practices that
are used to share opinions and information, promote discussion and build
relationships. Social media services and tools involve a combination of
technology, telecommunications and some kind of social interaction. They can
use a variety of different formats, for example text, pictures, video and
Organizations, individuals and corporates worldwide are waking up
to the opportunity of this revolutionary medium to fulfill various business
objectives ranging from Sales, Marketing, CRM, Product Development, and
Research. This has created an ever-increasing demand for skilled Digital
Marketing knowledge and professionals.
In the absence of formal avenues of Digital Marketing education,
there is a huge gap of talented professionals.
If you are a Public Relations
Officer, Communication Officer, Business Owner, a Sales & Marketing
professional or a Student who is serious about leveraging Digital Marketing for
personal or organizational growth, then this course is for you.
end of this course the participants will be able to:
organizations access to audiences and improve the accessibility of
organizations to be more active in its relationships with clients,
partners and stakeholders;
- Offer greater
scope to adjust or refocus communications quickly, where necessary;
- Improve the
long-term cost effectiveness of communication;
- Benefit from
the credibility of non-government channels;
- Increase the
speed of public feedback and input;
specific audiences on specific issues; and
organization dependence on traditional media channels and counter
inaccurate press coverage.
traffic to their website/online content and increase in sales/awareness.
- Identify the
audience and reach an unlimited number of prospective clients/audience
using email and other tools and technique.
- Get more value
from online campaigns.
- Work with
M.A.R.T. social media goals to achieve successful online campaigns.
cooperatively within an online community by observing and listening
critically with openness, then act ethically and follow through on
commitments when communicating with varied audiences and build positive
reputation within the community.
- Explain how
to develop effective online marketing strategies for various types of
industries and businesses.
setup and use the major social media and online marketing portals that can
be used to promote a company, brand, product, service or person.
- Evaluate a
company’s current situation, isolate online issues and provide solutions
by identifying appropriate social media and online marketing portals to
influence consumer and improve the company’s reputation.
- Put together
a social media and online marketing plan and track progress in achieving
goals with a variety of measurement tools, services, and metrics.
WHO SHOULD ATTEND
Officers, Communication Officers, Public Relations Officers, Digital Marketing Professionals, Marketing
Professionals, Journalists, Sales Professionals and others who are responsible
for publicity and media relations.
the digital/social media options and strategies
to Face-book pages: best practices for organizations
to Twitter Profiles - Twitter Best Practices for organizations
photos and Videos online – options on mobile and social media
- Blogging –
how to participate in forums and blogs and how to form partnerships with
social media organizations;
Options for knowledge and information Sharing
- Effective use
of digital media for campaigns
- Search Engine Optimization (SEO)
- What is
- What is
- Search Engine
- Search Engine
- SEM Overview
- Pay Per Click
- Ad writing
- Decipher User
Management (Other Opportunities)
- Pay per click
- Social Media Marketing (SMM)
- Why care
about Social Media?
Community Building on Facebook
- Creating a
Twitter Marketing Strategy
LinkedIn for B2B Lead Generation
- Measuring the
ROI of Social Media
- Creating a
Facebook Marketing Strategy
- Twitter: The
Jewel in the Social Media Crown
- Discussion on
other Social Media Channels
& Creating Multi-channel Social Media Strategy
- Email Marketing
- Resources to
do situational analysis and progressive updates
- Inbound Marketing
your potential customers into the conversion funnel
Optimization Patterns for Engaging website Visitors
- Life Cycle
- Content Performance
- Goals &
- Social Media
Insights and the Big Picture
- Social CRM
course is delivered by our seasoned trainers who have vast experience as expert
professionals in the respective fields of practice. The course is taught
through a mix of practical activities, theory, group works and case studies. Training
manuals and additional reference materials are provided to the participants. Upon
successful completion of this course, participants will be issued with a
We can also do this as
tailor-made course to meet organization-wide needs.