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Strategic Communication Training: The Managers’ And Executives’ Program

INTRODUCTION

Skills for Africa has introduced this annual training class for communication practitioners to hone their skills and learn new strategies for using communications more effectively, as they network with other local and international Communicators. Participants not only become stronger strategic communicators, they also learn to build the capacity of their organizations to use communications to reach their social change goals.
Participants work with top experts from the field while studying a host of communications building blocks from planning and tactics to evaluation and fundraising. Participants also develop skills they can immediately apply in the workplace, such as social media skills, presentation delivery, media interviews and storytelling. It is an opportunity for the practitioners to network; explore new media and exchange ideas on what is working. To enrich the program, facilitators and practitioners have an international mix.
Each year, special topics will be covered to enrich participants work. For example,

  • emerging media; power of social media for campaigns
  • fundraising
  • power of story-telling
  • advocacy approaches

COURSE OBJECTIVES

At the end of this course the participants will be able to:

  • Participants learn how to lead and manage Communication Units or departments;
  • Stay at the strategic position within the organization by aligning communication to the overall organizational goals and objectives;
  • Plan, Execute and Evaluate a Comprehensive Communications Strategy
  • Pick the choice and plan for Policy Advocacy or Behaviour Change. Strategies may include:

Community Mobilization; Fundraising; Media advocacy; Behaviour Change Communication; (BCC) and Information Education and Communication (IEC) campaigns; strengthen internal communication;

  • Incorporate Results Based Management to the Communication strategy;
  • Refine their Organizational Branding
  • Get internal “buy –in” among board and strengthen internal communications among staff, volunteers and other key stakeholders and ensure key messages are consistently echoed throughout the organization;
  • Develop Crisis Management Plan to deal;
  • Make informed choices about communications resources;
  • Harness Social Media, Internet marketing, digital technologies drive awareness, build communities and connect with volunteers, supporters and advocates

DURATION

5 days

WHO SHOULD ATTEND

Communication and PR Executives and Managers (and others responsible for strategic communication) from: Government, Non Profit Organizations (NGOs), Civil Society Organizations (CSO),Training Institutions, Research Institutions, Faith Based Organizations, Private and donor organizations, among other organizations.

COURSE CONTENT

Frameworks and blueprints for communication strategy

This module covers how to design and develop a PR strategy using systematic processes.

  • Communication strategy best practice and success factors
  • Making strategy clear, simple and practical
  • Step-by-step processes for creating a communication strategy
  • Practical workshop

Evidence-based communication strategy

This module covers how to use objective research techniques to create a properly targeted communication strategy.

  • Qualitative communication research: interviews, focus groups, observation
  • Analyzing and assimilating stakeholder research
  • Quantitative communication research: content analysis, surveys, polling
  • Setting evidence-based communication goals and key performance indicators (KPIs)
  • Case study examples

Defining strategic goals and objectives

This module covers specialized techniques for developing complex PR strategies.

  • Integrating communication strategy with organizational strategy
  • Aligning communication goals with business goals
  • Evaluating which issues communication should target
  • Defining values, personality and voice for strategic communication

Securing management support for communication strategies

This module covers how to get buy-in from the top for ambitious PR strategies.

  • Working with management to empower the communications function
  • Communication and the Board: managing a charged relationship
  • Presenting communication in the language of management
  • Working with other departments and securing their support

GENERAL NOTES
 

·       This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.

·       Training manuals and additional reference materials are provided to the participants.

·       Upon successful completion of this course, participants will be issued with a certificate.

·       We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: training@skillsforafrica.org

·        The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI KENYA.

·       The training fee covers tuition fees, training materials, lunch and training venue. Accommodation and airport transfer are arranged for our participants upon request.

·       Payment should be sent to our bank account before start of training and proof of payment sent to: training@skillsforafrica.org

Course Schedule
Dates Fees Location Apply
09/12/2024 - 13/12/2024 $1500 Nairobi Physical Class

Online Class
06/01/2025 - 10/01/2025 $1500 Nairobi Physical Class

Online Class
20/01/2025 - 24/01/2025 $1500 Nairobi Physical Class

Online Class
03/02/2025 - 07/02/2025 $1500 Nairobi Physical Class

Online Class
17/02/2025 - 21/02/2025 $1500 Nairobi Physical Class

Online Class
03/03/2025 - 07/03/2025 $1500 Nairobi Physical Class

Online Class
10/03/2025 - 14/03/2025 $3000 Kigali Physical Class

Online Class
17/03/2025 - 21/03/2025 $1500 Nairobi Physical Class

Online Class
07/04/2025 - 11/04/2025 $1500 Nairobi Physical Class

Online Class
14/04/2025 - 18/04/2025 $1750 Mombasa Physical Class

Online Class
21/04/2025 - 25/04/2025 $1500 Nairobi Physical Class

Online Class
05/05/2025 - 09/05/2025 $1500 Nairobi Physical Class

Online Class
12/05/2025 - 16/05/2025 $4500 Dubai Physical Class

Online Class
19/05/2025 - 23/05/2025 $1500 Nairobi Physical Class

Online Class
02/06/2025 - 06/06/2025 $1500 Nairobi Physical Class

Online Class
09/06/2025 - 13/06/2025 $1750 Mombasa Physical Class

Online Class
16/06/2025 - 20/06/2025 $1500 Nairobi Physical Class

Online Class
07/07/2025 - 11/07/2025 $1500 Nairobi Physical Class

Online Class
14/07/2025 - 18/07/2025 $3500 Johannesburg Physical Class

Online Class
21/07/2025 - 25/07/2025 $1500 Nairobi Physical Class

Online Class
04/08/2025 - 08/08/2025 $1500 Nairobi Physical Class

Online Class
11/08/2025 - 15/08/2025 $1750 Mombasa Physical Class

Online Class
18/08/2025 - 22/08/2025 $1500 Nairobi Physical Class

Online Class
01/09/2025 - 05/09/2025 $1500 Nairobi Physical Class

Online Class
08/09/2025 - 12/09/2025 $3500 Dar es Salaam Physical Class

Online Class
15/09/2025 - 19/09/2025 $1500 Nairobi Physical Class

Online Class
06/10/2025 - 10/10/2025 $1500 Nairobi Physical Class

Online Class
13/10/2025 - 17/10/2025 $3000 Kigali Physical Class

Online Class
20/10/2025 - 24/10/2025 $1500 Nairobi Physical Class

Online Class
03/11/2025 - 07/11/2025 $1500 Nairobi Physical Class

Online Class
10/11/2025 - 14/11/2025 $1750 Mombasa Physical Class

Online Class
17/11/2025 - 21/11/2025 $1500 Nairobi Physical Class

Online Class
01/12/2025 - 05/12/2025 $1500 Nairobi Physical Class

Online Class
15/12/2025 - 19/12/2025 $1500 Nairobi Physical Class

Online Class