Strategic Communication Training: The Managers’ And Executives’ Program
Data-Afrique has introduced this annual training class for
communication practitioners to hone their skills and learn new strategies for
using communications more effectively, as they network with other local and
international Communicators. Participants not only become stronger strategic
communicators, they also learn to build the capacity of their organizations to
use communications to reach their social change goals.
Participants work with top experts from the field while studying a host of
communications building blocks from planning and tactics to evaluation and
fundraising. Participants also develop skills they can immediately apply in the
workplace, such as social media skills, presentation delivery, media interviews
and storytelling. It is an opportunity for the practitioners to network;
explore new media and exchange ideas on what is working. To enrich the program,
facilitators and practitioners have an international mix.
Each year, special topics will be covered to enrich participants work. For
media; power of social media for campaigns
At the end of this
course the participants will be able to:
learn how to lead and manage Communication Units or departments;
- Stay at
the strategic position within the organization by aligning communication
to the overall organizational goals and objectives;
Execute and Evaluate a Comprehensive Communications Strategy
the choice and plan for Policy Advocacy or Behaviour Change. Strategies
Mobilization; Fundraising; Media advocacy; Behaviour Change Communication;
(BCC) and Information Education and Communication (IEC) campaigns; strengthen
Results Based Management to the Communication strategy;
their Organizational Branding
internal “buy –in” among board and strengthen internal communications
among staff, volunteers and other key stakeholders and ensure key messages
are consistently echoed throughout the organization;
Crisis Management Plan to deal;
informed choices about communications resources;
Social Media, Internet marketing, digital technologies drive awareness,
build communities and connect with volunteers, supporters and advocates
Communication and PR Executives and
Managers (and others responsible for strategic communication) from: Government,
Non Profit Organizations (NGOs), Civil Society Organizations (CSO),Training
Institutions, Research Institutions, Faith Based Organizations, Private and
donor organizations, among other organizations.
Frameworks and blueprints for communication strategy
This module covers how to design and develop a PR
strategy using systematic processes.
- Communication strategy best practice and success factors
- Making strategy clear, simple and practical
- Step-by-step processes for creating a communication strategy
- Practical workshop
Evidence-based communication strategy
This module covers how to use objective research
techniques to create a properly targeted communication strategy.
- Qualitative communication research: interviews, focus groups,
- Analyzing and assimilating stakeholder research
- Quantitative communication research: content analysis, surveys,
- Setting evidence-based communication goals and key performance
- Case study examples
Defining strategic goals and objectives
This module covers specialized techniques for
developing complex PR strategies.
- Integrating communication strategy with organizational strategy
- Aligning communication goals with business goals
- Evaluating which issues communication should target
- Defining values, personality and voice for strategic communication
Securing management support for communication
This module covers how to get buy-in from the top for
ambitious PR strategies.
- Working with management to empower the communications function
- Communication and the Board: managing a charged relationship
- Presenting communication in the language of management
- Working with other departments and securing their support
This course is delivered by our seasoned trainers who have
vast experience as expert professionals in the respective fields of practice.
The course is taught through a mix of practical activities, theory, group works
and case studies.
Training manuals and additional reference materials are
provided to the participants.
Upon successful completion of this course, participants will
be issued with a certificate.
We can also do this as tailor-made course to meet
organization-wide needs. Contact us to find out more: firstname.lastname@example.org
· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI KENYA.
The training fee covers tuition fees, training materials,
lunch and training venue. Accommodation and airport transfer are arranged for
our participants upon request.
Payment should be sent to our bank account before start of
training and proof of payment sent to: