Strategic Media Relations Workshop
Many organizations have always tried to reach out to the
media in recognition of it as a key partner in popularizing their advocacies.
Although they have attempted to share their information with the media by sending
out copies of their reports, research, studies, and press releases, we still do
not see much activities, issues and perspectives written about or broadcast
from organizations. This is definitely NOT because media do not find some
A preliminary survey has revealed and attributed this to:
Lack of skillfully packaged information from
organizations to attract media, so that media will find them useful for their
The fact that most organization workers have
inadequate – indeed, sometimes non-existent – media training
How development organizations place their media
releases, how they follow them up and how they network with media
practitioners. In other words, it is about understanding how media operate and
putting media strategies in tune with the media’s operating systems.
At the end of this
course the participants will be able to:
a step-by-step, systematic approach to media relations
the tools to get your organization more visibility and respect in the
and developing relationships with media practitioners
Press Officers, Communication
Officers, Public Relations Officers and others who are responsible for
publicity and media relations.
a Media Strategy;
- How to
press releases (Practical)
press conferences and media briefings
features; ways to get feature coverage where you need it most
and distributing Opinion Editorials (op-eds)
and distributing Video News Releases for electronic media
fresh story ideas and key messages
a crisis communications plan
messaging and identifying and preparing your spokesperson for the media
the context within which journalists operate
This course is delivered by our seasoned trainers who have
vast experience as expert professionals in the respective fields of practice.
The course is taught through a mix of practical activities, theory, group works
and case studies.
Training manuals and additional reference materials are
provided to the participants.
Upon successful completion of this course, participants will
be issued with a certificate.
We can also do this as tailor-made course to meet
organization-wide needs. Contact us to find out more: firstname.lastname@example.org
· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI KENYA.
The training fee covers tuition fees, training materials,
lunch and training venue. Accommodation and airport transfer are arranged for
our participants upon request.
Payment should be sent to our bank account before start of
training and proof of payment sent to: