Course On Digital/social Media Skills

INTRODUCTION

Digital technology has revolutionized the way in which people communicate and share information – at local, national and international levels. Organizations, including government, need to understand these changes so that they can operate effectively in a dynamic media environment.
Social media is a term used to refer to online technologies and practices that are used to share opinions and information, promote discussion and build relationships. Social media services and tools involve a combination of technology, telecommunications and some kind of social interaction. They can use a variety of different formats, for example text, pictures, video and audio.

COURSE OBJECTIVES

At the end of this course the participants will be able to:

• Increase organizations access to audiences and improve the accessibility of organization communication;
• Enable organizations to be more active in its relationships with clients, partners and stakeholders;
• Offer greater scope to adjust or refocus communications quickly, where necessary;
• Improve the long-term cost effectiveness of communication;
• Benefit from the credibility of non-government channels;
• Increase the speed of public feedback and input;
• Reach specific audiences on specific issues; and
• Reduce organization dependence on traditional media channels and counter inaccurate press coverage.

DURATION

5 Days

WHO SHOULD ATTEND

Press Officers, Communication Officers, Public Relations Officers and others who are responsible for publicity and media relations.

COURSE CONTENT

• Discussing the digital/social media options and strategies
• Introduction to Face-book pages: best practices for organizations
• Introduction to Twitter Profiles - Twitter Best Practices for organizations
• Sharing photos and Videos online – options on mobile and social media
• Blogging – how to participate in forums and blogs and how to form partnerships with social media organizations;
• Mobile Web/and marketing
• Networking: Options for knowledge and information Sharing
• Effective use of digital media for campaigns

GENERAL NOTES

·       This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.

·       Training manuals and additional reference materials are provided to the participants.

·       Upon successful completion of this course, participants will be issued with a certificate.

·       We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: training@skillsforafrica.org

·        The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI KENYA.

·       The training fee covers tuition fees, training materials, lunch and training venue. Accommodation and airport transfer are arranged for our participants upon request.

·       Payment should be sent to our bank account before start of training and proof of payment sent to: training@skillsforafrica.org