Course On Digital/social Media Skills

INTRODUCTION

The advent of digital technology has revolutionized the way people communicate and share information, reshaping interactions at local, national, and international levels. In today's fast-paced and ever-evolving media, it is imperative for organizations, including government entities, to understand and adapt to these changes to operate effectively. This course is designed to provide participants with the essential skills and knowledge needed to harness the power of digital and social media, enabling them to communicate more effectively, engage with their audiences, and stay ahead in a competitive environment.

Social media refers to a diverse range of online technologies and practices that facilitate the sharing of opinions, dissemination of information, promotion of discussions, and building of relationships. These platforms blend technology, telecommunications, and social interaction, utilizing various formats such as text, pictures, video, and audio. By mastering these tools, organizations can significantly enhance their communication strategies, reach broader audiences, and foster stronger relationships with clients, partners, and stakeholders. Through this comprehensive training program, participants will learn how to leverage digital and social media to increase organizational access to audiences, improve the accessibility of communications, and enable more dynamic interactions. The course will cover the fundamentals of social media, best practices for popular platforms like Facebook and Twitter, and advanced techniques for sharing multimedia content.

Additionally, participants will explore strategies for mobile web marketing, networking, and running effective digital media campaigns. By the end of the course, participants will be equipped to transform their organization's digital presence, making communication more efficient, impactful, and responsive to the needs of their audience.

Course Objectives

By the end of this course, participants will be able to:

• Expand organizational access to diverse audiences and enhance communication accessibility.
• Foster more active relationships with clients, partners, and stakeholders.
• Quickly adjust or refocus communications as needed.
• Improve long-term cost-effectiveness of communication strategies.
• Leverage the credibility of non-government channels.
• Accelerate public feedback and input.
• Target specific audiences on particular issues.
• Decrease reliance on traditional media channels and counteract inaccurate press coverage.

Duration

5 Days

Who Should Attend

This course is ideal for:

• Press Officers
• Communication Officers
• Public Relations Officers
• Professionals responsible for publicity and media relations

Course Content

Discussing Digital/Social Media Options and Strategies

• Overview of digital and social media tools
• Developing effective social media strategies

Introduction to Facebook Pages

• Best practices for organizational use
• Creating engaging content and managing interactions

Introduction to Twitter Profiles

• Twitter best practices for organizations
• Building and maintaining a professional Twitter presence

Sharing Photos and Videos Online

• Options for mobile and social media platforms
• Techniques for creating and sharing engaging visual content

Blogging

• Participating in forums and blogs
• Forming partnerships with social media organizations

Mobile Web and Marketing

• Strategies for mobile web presence
• Effective mobile marketing techniques

Networking

• Options for knowledge and information sharing
• Building a network for digital engagement

Effective Use of Digital Media for Campaigns

• Planning and executing digital media campaigns
• Measuring the success of digital media initiatives

GENERAL NOTES
 · This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.

· Training manuals and additional reference materials are provided to the participants.

· Upon successful completion of this course, participants will be issued with a certificate.

· We can also do this as tailor-made course to meet organization-wide needs. Contact us to find out more: training@skillsforafrica.org

· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI KENYA.

· The training fee covers tuition fees, training materials, lunch and training venue. Accommodation and airport transfer are arranged for our participants upon request.

· Payment should be sent to our bank account before start of training and proof of payment sent to: training@skillsforafrica.org