Course On Digital/social Media Skills
Digital technology has revolutionized the way in which
people communicate and share information – at local, national and international
levels. Organizations, including government, need to understand these changes
so that they can operate effectively in a dynamic media environment.
Social media is a term used to refer to online technologies and practices that
are used to share opinions and information, promote discussion and build
relationships. Social media services and tools involve a combination of
technology, telecommunications and some kind of social interaction. They can
use a variety of different formats, for example text, pictures, video and
At the end of this
course the participants will be able to:
organizations access to audiences and improve the accessibility of
organizations to be more active in its relationships with clients,
partners and stakeholders;
greater scope to adjust or refocus communications quickly, where
the long-term cost effectiveness of communication;
from the credibility of non-government channels;
the speed of public feedback and input;
specific audiences on specific issues; and
organization dependence on traditional media channels and counter
inaccurate press coverage.
Press Officers, Communication
Officers, Public Relations Officers and others who are responsible for
publicity and media relations.
the digital/social media options and strategies
to Face-book pages: best practices for organizations
to Twitter Profiles - Twitter Best Practices for organizations
photos and Videos online – options on mobile and social media
– how to participate in forums and blogs and how to form partnerships with
social media organizations;
Options for knowledge and information Sharing
use of digital media for campaigns
This course is delivered by our seasoned trainers who have
vast experience as expert professionals in the respective fields of practice.
The course is taught through a mix of practical activities, theory, group works
and case studies.
Training manuals and additional reference materials are
provided to the participants.
Upon successful completion of this course, participants will
be issued with a certificate.
We can also do this as tailor-made course to meet
organization-wide needs. Contact us to find out more: firstname.lastname@example.org
· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI KENYA.
The training fee covers tuition fees, training materials,
lunch and training venue. Accommodation and airport transfer are arranged for
our participants upon request.
Payment should be sent to our bank account before start of
training and proof of payment sent to: