Communicating For Advocacy Seminar
Communicating for advocacy is an important aspect of an organization’s
work. Unfortunately, the concept has remained ‘abstract and complicated’ in the
minds of many people working within the development sector. Many have expressed
the need to have a clearer understanding of what advocacy is and how it might
support the work of NGOs and CBOs. This training is delivered to support
participants’ understanding of advocacy, with a focus on the importance of
communication, as well as providing practical assistance on how to actually
undertake advocacy work. The training is about communicating for advocacy.
Participants receive skills to influence people and institutions in power to
create an environment which protects the rights, health and welfare of
everyone, particularly the poor and most vulnerable.
At the end of this
course the participants will be able to:
build a broader understanding of the concept of advocacy and the
contribution it can make to an organization
the elements and importance of planning for advocacy and communication
enhance the participants’ capacity to effectively identify advocacy
issues, document them and engage the suitable audience in their work
the diversity of participatory activities, methodologies and approaches
that combine in effective advocacy and communications efforts
communication skills (in order to advocate) and understand the use and
role of media and lobbying
This can be used with either one
individual NGO/CBO or a group of NGOs/CBOs. For some sections, it may be more
valuable for participants to work with colleagues from their own organization.
This is because some sections address the relationship between specific
advocacy work and the organization carrying out the work. The course can be
tailored to suit particular not for profit sectors e.g. community groups,
larger charities, NGOs, and faith based organizations.
introduction to communication models and theory, including interpersonal
and organizational communication
- A range
of real-world writing/communication students may encounter to read or
write or revise while working in organizations (this may include policies,
plans, business cases, reports, presentations, lesson plans, web and
social media, instruction, CVs/applications/ interviews, podcasts, videos,
meetings, networking and collaboration)
examination of communication enhancing tools and technologies and how they
can be applied e.g. social networks, blogs, apps, cloud storage, open
source software, devices
marketing and promotion
introduction to core advocacy and marketing principles, theories and
advocacy, marketing and promotion is undertaken for products, services,
programmes and events targeting diverse clients and communities. This may
include writing for the web and social media, developing training guides
This course is delivered by our seasoned trainers who have
vast experience as expert professionals in the respective fields of practice.
The course is taught through a mix of practical activities, theory, group works
and case studies.
Training manuals and additional reference materials are
provided to the participants.
Upon successful completion of this course, participants will
be issued with a certificate.
We can also do this as tailor-made course to meet
organization-wide needs. Contact us to find out more: firstname.lastname@example.org
· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI KENYA.
The training fee covers tuition fees, training materials,
lunch and training venue. Accommodation and airport transfer are arranged for
our participants upon request.
Payment should be sent to our bank account before start of
training and proof of payment sent to: