Augmented Reality (ar) & Virtual Reality (vr) Marketing: Creating Immersive Brand Experiences

Introduction

Augmented Reality (AR) & Virtual Reality (VR) Marketing training empowers professionals to create immersive brand experiences that captivate and engage audiences through cutting-edge technologies. This course focuses on analyzing AR and VR applications in marketing, implementing interactive campaign strategies, and understanding the impact of immersive experiences on customer engagement and brand loyalty. Participants will learn to develop AR-enhanced product demonstrations, create virtual brand environments, and understand the intricacies of using VR for experiential marketing events. By mastering AR and VR marketing, professionals can enhance their ability to deliver unique and memorable brand experiences, drive customer interaction, and contribute to a more innovative and engaging marketing strategy.

The increasing accessibility of AR and VR technologies necessitates a comprehensive understanding of marketing strategies tailored for these immersive platforms. This course delves into the nuances of spatial computing, haptic feedback, and interactive storytelling, empowering participants to develop and implement tailored AR/VR marketing plans. By integrating immersive technology expertise with marketing acumen, this program enables individuals to lead initiatives that maximize brand engagement and drive customer interaction in the evolving digital landscape.

Target Audience:

• Marketing managers
• Digital marketing specialists
• Brand managers
• Event planners
• Product managers
• Content creators
• Advertising professionals
• E-commerce managers
• Individuals interested in AR/VR technology
• Retail professionals

Course Objectives:

• Understand the principles and potential of augmented reality (AR) and virtual reality (VR) in marketing.
• Implement techniques for developing AR-enhanced product demonstrations and interactive experiences.
• Understand the role of virtual reality (VR) in creating immersive brand environments and experiential events.
• Implement techniques for utilizing AR/VR for interactive storytelling and brand narratives.
• Understand the principles of spatial computing and haptic feedback in AR/VR marketing.
• Implement techniques for integrating AR/VR with social media and e-commerce platforms.
• Understand the role of user experience (UX) design in AR/VR marketing.
• Implement techniques for measuring and analyzing the impact of AR/VR marketing campaigns.
• Understand the legal and ethical considerations related to AR/VR marketing.
• Develop strategies for integrating AR/VR marketing with overall marketing plans.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of AR/VR Marketing

• Principles and potential of augmented reality (AR) and virtual reality (VR) in marketing.
• Understanding the AR/VR technology landscape and key applications.
• Benefits of creating immersive brand experiences.
• Historical context and evolution of AR/VR marketing.

Module 2: AR-Enhanced Product Demonstrations

• Techniques for developing AR-enhanced product demonstrations and interactive experiences.
• Implementing AR overlays and interactive product visualizations.
• Utilizing AR for virtual try-ons and product customization.
• Managing AR product demos.

Module 3: VR Immersive Brand Environments

• Role of virtual reality (VR) in creating immersive brand environments and experiential events.
• Understanding VR environment design and development.
• Implementing VR for virtual tours and brand experiences.
• Managing VR environments.

Module 4: AR/VR Interactive Storytelling

• Techniques for utilizing AR/VR for interactive storytelling and brand narratives.
• Implementing interactive AR/VR experiences and games.
• Utilizing AR/VR for immersive brand storytelling.
• Managing AR/VR storytelling.

Module 5: Spatial Computing and Haptic Feedback

• Principles of spatial computing and haptic feedback in AR/VR marketing.
• Understanding spatial user interfaces and interaction design.
• Implementing haptic feedback for tactile experiences.
• Managing haptic interaction.

Module 6: Integration with Social Media and E-commerce

• Techniques for integrating AR/VR with social media and e-commerce platforms.
• Implementing AR filters and social media integrations.
• Utilizing VR for virtual shopping experiences.
• Managing platform integration.

Module 7: User Experience (UX) Design

• Role of user experience (UX) design in AR/VR marketing.
• Understanding UX principles for immersive experiences.
• Implementing user testing and feedback for AR/VR applications.
• Managing UX design.

Module 8: Measurement and Analysis

• Techniques for measuring and analyzing the impact of AR/VR marketing campaigns.
• Implementing AR/VR campaign metrics and reporting.
• Utilizing user interaction data and feedback analysis.
• Managing campaign analysis.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.