Introduction
In today's competitive landscape, a strong online presence is no longer optional for tourism and hospitality businesses; it's essential for attracting and engaging potential customers. Digital marketing offers a powerful suite of tools and strategies to reach travelers where they are spending their time – online. From captivating visuals on social media to ensuring your business appears prominently in search results, mastering digital marketing is key to increasing visibility, driving website traffic, and ultimately, converting browsers into paying customers.
This comprehensive training course is specifically designed for the unique needs of the tourism and hospitality sectors. You will gain practical skills in leveraging key digital marketing channels to enhance your brand's reach, engage effectively with your target audience, and optimize your online efforts for maximum booking conversion. This program is invaluable for marketers, business owners, and anyone looking to harness the power of the internet to thrive in the dynamic tourism and hospitality industries.
Target Audience
Course Objectives
Duration
5 Days
Course Outline
Module: Fundamentals of Digital Marketing in Tourism and Hospitality
Module: Search Engine Optimization (SEO) for Tourism and Hospitality
Module: Social Media Marketing for Tourism and Hospitality
Module: Content Marketing and Storytelling
Module: Online Advertising for Tourism and Hospitality
Module: Email Marketing and CRM
Module: Digital Analytics and Strategy Integration
Training Approach
This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.
Tailor-Made Course
This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Training Venue
The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.
Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant
Certification
Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.
Airport Pickup and Accommodation
Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 7 working days before commencement of the training.
Dates | Fees | Location | Apply |
---|---|---|---|
02/06/2025 - 06/06/2025 | $1500 | Nairobi |
|
09/06/2025 - 13/06/2025 | $1750 | Mombasa |
|
16/06/2025 - 20/06/2025 | $1500 | Nairobi |
|
23/06/2025 - 27/06/2025 | $1500 | Nairobi |
|
07/07/2025 - 11/07/2025 | $1500 | Nairobi |
|
14/07/2025 - 18/07/2025 | $3500 | Johannesburg |
|
21/07/2025 - 25/07/2025 | $1500 | Nairobi |
|
04/08/2025 - 08/08/2025 | $1500 | Nairobi |
|
11/08/2025 - 15/08/2025 | $1750 | Mombasa |
|
18/08/2025 - 22/08/2025 | $1500 | Nairobi |
|
25/08/2025 - 29/08/2025 | $1500 | Nairobi |
|
01/09/2025 - 05/09/2025 | $1500 | Nairobi |
|
08/09/2025 - 12/09/2025 | $3500 | Dar es Salaam |
|
15/09/2025 - 19/09/2025 | $1500 | Nairobi |
|
22/09/2025 - 26/09/2025 | $1500 | Nairobi |
|
06/10/2025 - 10/10/2025 | $1500 | Nairobi |
|
13/10/2025 - 17/10/2025 | $3000 | Kigali |
|
20/10/2025 - 24/10/2025 | $1500 | Nairobi |
|
27/10/2025 - 31/10/2025 | $1500 | Nairobi |
|
03/11/2025 - 07/11/2025 | $1500 | Nairobi |
|
10/11/2025 - 14/11/2025 | $1750 | Mombasa |
|
17/11/2025 - 21/11/2025 | $1500 | Nairobi |
|
24/11/2025 - 28/11/2025 | $1500 | Nairobi |
|
01/12/2025 - 05/12/2025 | $1500 | Nairobi |
|
08/12/2025 - 12/12/2025 | $1500 | Nairobi |
|
15/12/2025 - 19/12/2025 | $1500 | Nairobi |
|