Building A Data-driven Marketing Culture: Fostering Data Literacy And Analytics

Introduction

Building a Data-Driven Marketing Culture training empowers professionals to cultivate an organizational environment where data informs every marketing decision. This course focuses on analyzing data literacy gaps, implementing data-driven decision-making processes, and understanding the impact of analytics on marketing performance and business growth. Participants will learn to develop data visualization dashboards, utilize marketing analytics tools, and understand the intricacies of using data to optimize campaigns and demonstrate marketing ROI. By fostering a data-driven culture, professionals can enhance their ability to drive marketing effectiveness, improve strategic planning, and contribute to a more agile and responsive marketing organization.

The increasing reliance on data for competitive advantage necessitates a comprehensive understanding of data literacy and analytics best practices within marketing teams. This course delves into the nuances of data storytelling, statistical analysis, and data governance, empowering participants to develop and implement tailored data-driven strategies. By integrating analytical expertise with marketing acumen, this program enables individuals to lead initiatives that maximize data utilization and drive measurable marketing impact.

Target Audience:

• Marketing managers
• Marketing analysts
• Digital marketing specialists
• Brand managers
• Data analysts
• Business analysts
• Product managers
• Sales managers
• Individuals interested in data-driven marketing
• Executives

Course Objectives:

• Understand the principles and importance of building a data-driven marketing culture.
• Implement techniques for assessing and improving data literacy within marketing teams.
• Understand the role of data governance and data quality in marketing analytics.
• Implement techniques for utilizing marketing analytics tools and platforms for data analysis.
• Understand the principles of data visualization and storytelling in communicating marketing insights.
• Implement techniques for integrating data-driven decision-making into marketing processes.
• Understand the role of experimentation and A/B testing in optimizing marketing campaigns.
• Implement techniques for developing and utilizing marketing dashboards and reports.
• Understand the legal and ethical considerations related to marketing data and privacy.
• Develop strategies for fostering a culture of continuous learning and data-driven innovation.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Data-Driven Marketing

• Principles and importance of building a data-driven marketing culture.
• Understanding the data-driven marketing framework.
• Benefits of fostering data literacy and analytics.
• Historical context and evolution of data-driven marketing.

Module 2: Data Literacy Assessment and Improvement

• Techniques for assessing and improving data literacy within marketing teams.
• Implementing data literacy training and workshops.
• Utilizing data literacy assessments and tools.
• Managing data literacy.

Module 3: Data Governance and Quality

• Role of data governance and data quality in marketing analytics.
• Understanding data governance policies and procedures.
• Implementing data quality checks and validation.
• Managing data governance.

Module 4: Marketing Analytics Tools and Platforms

• Techniques for utilizing marketing analytics tools and platforms for data analysis.
• Implementing Google Analytics, CRM analytics, and other tools.
• Utilizing data analysis and reporting features.
• Managing analytics tools.

Module 5: Data Visualization and Storytelling

• Principles of data visualization and storytelling in communicating marketing insights.
• Understanding data visualization techniques and best practices.
• Implementing dashboards and reports for stakeholder communication.
• Managing data visualization.

Module 6: Data-Driven Decision-Making

• Techniques for integrating data-driven decision-making into marketing processes.
• Implementing data-driven frameworks and methodologies.
• Utilizing data for strategic planning and campaign optimization.
• Managing data decisions.

Module 7: Experimentation and A/B Testing

• Role of experimentation and A/B testing in optimizing marketing campaigns.
• Understanding A/B testing methodologies and tools.
• Implementing hypothesis testing and experiment design.
• Managing A/B testing.

Module 8: Dashboards, Reports, and Continuous Learning

• Techniques for developing and utilizing marketing dashboards and reports.
• Implementing performance monitoring and reporting standards.
• Utilizing data analytics for continuous learning and improvement.
• Managing reporting.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.