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Conflict Resolution & Objection Handling: Addressing Customer Concerns

Introduction

Conflict Resolution & Objection Handling training equips professionals with the methodologies to effectively address customer concerns, resolve conflicts, and handle objections with confidence. This course focuses on analyzing conflict resolution strategies, implementing objection handling techniques, and understanding the impact of effective communication on maintaining positive customer relationships and closing deals. Participants will learn to identify the root causes of conflicts, utilize active listening to understand objections, and understand the intricacies of turning objections into opportunities. By mastering conflict resolution and objection handling, professionals can enhance their ability to build trust, retain customers, and contribute to a more positive and successful sales environment.

The increasing complexity of customer interactions necessitates a comprehensive understanding of conflict resolution and objection handling best practices. This course delves into the nuances of de-escalation, negotiation, and problem-solving, empowering participants to develop and implement tailored conflict management approaches. By integrating conflict resolution expertise with sales acumen, this program enables individuals to lead initiatives that maximize customer satisfaction and drive sales success.

Target Audience:

  • Sales professionals
  • Sales managers
  • Account managers
  • Customer service representatives
  • Business development managers
  • Consultants
  • Individuals interested in conflict resolution
  • Negotiators
  • Team leaders

Course Objectives:

  • Understand the principles and importance of conflict resolution and objection handling in sales.
  • Implement techniques for identifying and analyzing the root causes of customer conflicts and objections.
  • Understand the role of active listening and empathy in de-escalating conflicts.
  • Implement techniques for utilizing effective communication and negotiation strategies to resolve conflicts.
  • Understand the principles of turning objections into opportunities for value creation.
  • Implement techniques for developing and implementing objection handling frameworks.
  • Understand the role of maintaining positive customer relationships during conflict resolution.
  • Implement techniques for conducting post-conflict analysis and feedback sessions.
  • Understand the legal and ethical considerations related to conflict resolution and objection handling.
  • Implement techniques for developing and delivering training programs on conflict resolution.
  • Understand the challenges and opportunities of implementing conflict resolution in diverse sales environments.
  • Understand the role of continuous improvement in conflict management skills.
  • Develop strategies for utilizing data and analytics to anticipate and address common customer concerns.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Conflict Resolution and Objection Handling

  • Principles and importance of conflict resolution and objection handling in sales.
  • Understanding the relationship between conflict management and customer satisfaction.
  • Benefits of effectively addressing customer concerns.
  • Historical context and evolution of conflict resolution techniques.

Module 2: Identifying Root Causes of Conflicts and Objections

  • Techniques for identifying and analyzing the root causes of customer conflicts and objections.
  • Implementing problem-solving and root cause analysis techniques.
  • Utilizing customer feedback and data analysis.
  • Managing root cause analysis.

Module 3: Active Listening and Empathy

  • Role of active listening and empathy in de-escalating conflicts.
  • Understanding empathetic communication and connection.
  • Implementing active listening and questioning techniques.
  • Managing empathy.

Module 4: Communication and Negotiation Strategies

  • Techniques for utilizing effective communication and negotiation strategies to resolve conflicts.
  • Implementing de-escalation and mediation techniques.
  • Utilizing conflict resolution frameworks and strategies.
  • Managing negotiation.

Module 5: Turning Objections into Opportunities

  • Principles of turning objections into opportunities for value creation.
  • Understanding objection handling techniques and strategies.
  • Implementing value proposition and solution development.
  • Managing objections.

Module 6: Objection Handling Frameworks

  • Techniques for developing and implementing objection handling frameworks.
  • Implementing objection categorization and response strategies.
  • Utilizing objection handling scripts and templates.
  • Managing objection frameworks.

Module 7: Maintaining Customer Relationships

  • Role of maintaining positive customer relationships during conflict resolution.
  • Understanding relationship management strategies.
  • Implementing customer retention techniques.
  • Managing customer relationships.

Module 8: Post-Conflict Analysis and Feedback

  • Techniques for conducting post-conflict analysis and feedback sessions.
  • Implementing performance evaluation and feedback mechanisms.
  • Utilizing lessons learned and continuous improvement.
  • Managing post-conflict analysis.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.

Course Schedule
Dates Fees Location Apply
07/04/2025 - 11/04/2025 $1500 Nairobi
14/04/2025 - 18/04/2025 $1750 Mombasa
21/04/2025 - 25/04/2025 $1500 Nairobi
05/05/2025 - 09/05/2025 $1500 Nairobi
12/05/2025 - 16/05/2025 $4500 Dubai
19/05/2025 - 23/05/2025 $1500 Nairobi
26/05/2025 - 30/05/2025 $1500 Nairobi
02/06/2025 - 06/06/2025 $1500 Nairobi
09/06/2025 - 13/06/2025 $1750 Mombasa
16/06/2025 - 20/06/2025 $1500 Nairobi
23/06/2025 - 27/06/2025 $1500 Nairobi
07/07/2025 - 11/07/2025 $1500 Nairobi
14/07/2025 - 18/07/2025 $3500 Johannesburg
21/07/2025 - 25/07/2025 $1500 Nairobi
04/08/2025 - 08/08/2025 $1500 Nairobi
11/08/2025 - 15/08/2025 $1750 Mombasa
18/08/2025 - 22/08/2025 $1500 Nairobi
25/08/2025 - 29/08/2025 $1500 Nairobi
01/09/2025 - 05/09/2025 $1500 Nairobi
08/09/2025 - 12/09/2025 $3500 Dar es Salaam
15/09/2025 - 19/09/2025 $1500 Nairobi
22/09/2025 - 26/09/2025 $1500 Nairobi
06/10/2025 - 10/10/2025 $1500 Nairobi
13/10/2025 - 17/10/2025 $3000 Kigali
20/10/2025 - 24/10/2025 $1500 Nairobi
27/10/2025 - 31/10/2025 $1500 Nairobi
03/11/2025 - 07/11/2025 $1500 Nairobi
10/11/2025 - 14/11/2025 $1750 Mombasa
17/11/2025 - 21/11/2025 $1500 Nairobi
24/11/2025 - 28/11/2025 $1500 Nairobi
01/12/2025 - 05/12/2025 $1500 Nairobi
08/12/2025 - 12/12/2025 $1500 Nairobi
15/12/2025 - 19/12/2025 $1500 Nairobi