Content Strategy, Content Production For Social Media, And Basic Social Media Strategy Training Course

INTRODUCTION

In today’s digital era, social media platforms such as Facebook, TikTok, and Instagram have become essential tools for personal branding, business marketing, and community engagement. This training course is designed to equip participants with the knowledge and skills required to create compelling content, develop effective social media strategies, and maximize engagement across various platforms. The course combines fundamental principles of content strategy with hands-on techniques for content production and platform-specific optimization, ensuring participants can navigate the ever-evolving social media landscape with confidence.

Target Audience

This course is ideal for:

1. Social Media Managers looking to enhance their skills in content creation and strategy.
2. Marketing Professionals aiming to leverage social media for business growth.
3. Content Creators and Influencers seeking to improve their engagement and reach.
4. Entrepreneurs and Small Business Owners who want to use social media for brand visibility.
5. Students and Beginners interested in exploring career opportunities in digital marketing and social media.

Course Objectives

By the end of this course, participants will be able to:

1. Understand and Apply Content Strategy: Learn the fundamentals of creating a content strategy that aligns with business goals and resonates with target audiences.
2. Create Platform-Specific Content: Develop and optimize content tailored for Facebook, TikTok, and Instagram, taking into account platform-specific features and audience behaviors.
3. Master Content Production Techniques: Acquire hands-on skills in photography, videography, graphic design, and copywriting to create high-quality social media content.
4. Develop a Comprehensive Social Media Strategy: Create and implement a social media plan that integrates content production, scheduling, analytics, and audience engagement.
5. Measure and Improve Performance: Use data and analytics to track content performance, refine strategies, and ensure continuous improvement in social media campaigns.

This course provides a dynamic learning experience with practical tools, real-world case studies, and interactive exercises to ensure participants can confidently manage and grow their social media presence.

DURATION

10 Days

COURSE CONTENT

Module 1: Introduction to Social Media and Content Strategy

• Overview of social media platforms (Facebook, TikTok, Instagram).
• Importance of content strategy in social media marketing.
• Key principles of engaging and impactful content.

Module 2: Understanding Your Audience

• Identifying target audiences and buyer personas.
• Conducting audience research and analysis.
• Tailoring content to meet audience needs and preferences.

Module 3: Fundamentals of Content Strategy

• Defining content goals and objectives.
• Aligning content strategy with business objectives.
• Developing a content calendar.

Module 4: Branding and Messaging

• Establishing a consistent brand voice and tone.
• Crafting messages that resonate with your audience.
• Ensuring brand alignment across platforms.

Module 5: Facebook Content Strategy

• Best practices for Facebook posts, stories, and videos.
• Leveraging Facebook Groups for engagement.
• Effective use of Facebook Ads for content promotion.

Module 6: TikTok Content Strategy

• Understanding TikTok's algorithm and trends.
• Creating short-form, engaging, and viral content.
• Collaborating with influencers on TikTok.

Module 7: Instagram Content Strategy

• Crafting visually appealing posts and stories.
• Utilizing Instagram Reels for audience engagement.
• Insights into Instagram Ads and shoppable content.

Module 8: Content Production Basics

• Tools and software for social media content creation.
• Basics of photography, videography, and editing.

• Optimizing content for different platforms.

Module 9: Video Content Creation

• Planning, scripting, and storyboarding for videos.
• Shooting high-quality videos with basic equipment.
• Editing videos for different social media platforms.

Module 10: Graphic Design for Social Media

• Introduction to design tools like Canva and Adobe Express.
• Designing eye-catching graphics and infographics.
• Creating templates for consistency.

Module 11: Social Media Copywriting

• Writing compelling captions and call-to-actions.
• Techniques for storytelling in social media.
• Balancing keywords and creativity in posts.

Module 12: Content Distribution and Scheduling

• Best tools for scheduling and posting content.
• Identifying optimal posting times for each platform.
• Cross-platform content distribution strategies.

Module 13: Measuring Content Performance

• Metrics to track on Facebook, TikTok, and Instagram.
• Tools for social media analytics and insights.
• Using data to refine content strategy.

Module 14: Social Media Trends and Innovations

• Staying ahead of evolving platform algorithms.
• Exploring trends like live streaming, AR/VR, and social commerce.
• Leveraging new features and tools on each platform.

Module 15: Community Management and Engagement

• Building and nurturing an online community.
• Strategies for responding to comments and messages.
• Managing and addressing negative feedback.

Module 16: Developing a Comprehensive Social Media Strategy

• Combining content production with platform-specific strategies.
• Budgeting and resource allocation for social media campaigns.
• Creating a scalable social media marketing plan.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.