Corporate Communication For Executives Training Course

Introduction

In today's fast-paced and hyper-transparent business environment, mastering Corporate Communication for Executives is absolutely critical for senior leaders seeking to effectively articulate vision, build trust, manage reputation, and inspire their organizations. This essential training course is meticulously designed to equip CEOs, C-suite executives, senior managers, board members, and aspiring leaders with the specialized knowledge and practical skills required for developing compelling communication strategies, mastering executive presence, and leading effectively through various communication channels. Participants will gain a comprehensive understanding of the strategic role of communication in organizational success, the dynamics of internal and external stakeholder engagement, the nuances of media relations and crisis communication, and the critical importance of authentic leadership communication in shaping culture and driving performance. Our rigorous curriculum emphasizes hands-on application, current best practices from leading global companies, and real-world case studies pertinent to complex executive communication challenges, empowering you to become a highly effective and influential communicator.

This executive presence and leadership communication course is crucial for leaders striving to move beyond operational excellence towards a proactive, strategic approach to leveraging communication as a core leadership competency. Mastering strategic storytelling, implementing effective stakeholder influence techniques, and understanding strategies for navigating public scrutiny are indispensable for enhancing credibility, fostering employee alignment, building strong external relationships, and ultimately driving sustainable business growth. This program offers an unparalleled opportunity to elevate your expertise in executive communication leadership and reputation stewardship, positioning you for unparalleled impact in your role and driving significant long-term value creation through enhanced leadership effectiveness, improved organizational cohesion, and stronger external partnerships.

Target Audience

• Chief Executive Officers (CEOs)
• C-Suite Executives (CFOs, COOs, CMOs, CHROs)
• Senior Vice Presidents & Department Heads
• Board Members
• Aspiring Executive Leaders
• Public Company Spokespersons
• Entrepreneurial Business Leaders

Course Objectives

• Understand the fundamental concepts of corporate communication from an executive perspective.
• Learn about the strategic role of executive communication in driving organizational success.
• Master methodologies for developing and articulating a compelling corporate vision and strategy.
• Develop proficiency in enhancing executive presence, credibility, and influence.
• Explore best practices for effective internal and external executive communication.
• Understand the critical aspects of media relations, public speaking, and digital executive presence.
• Learn about robust strategies for leading during a crisis through transparent and decisive communication.
• Identify the critical role of executive communication in fostering organizational culture and employee engagement.
• Develop skills in ethical communication, stakeholder management, and reputation stewardship.
• Drive the implementation of impactful executive communication strategies that achieve business outcomes.

Duration

5 Days

Course Outline

Module 1. The Executive as Chief Communicator

• Defining the strategic role of executive communication in leadership
• Why communication is a core competency for senior leaders
• The link between executive communication, organizational culture, and performance
• Building executive credibility and trust
• Overview of executive communication best practices from top leaders

Module 2. Crafting Vision, Strategy & Narrative

• Articulating a compelling corporate vision and mission
• Translating strategic objectives into clear, engaging narratives
• The power of storytelling in executive communication
• Developing key messages for diverse internal and external audiences
• Communicating complex business concepts simply and persuasively

Module 3. Executive Presence & Delivery

• Enhancing executive presence: gravitas, confidence, authenticity
• Mastering public speaking and presentation skills for high-stakes environments
• Body language, vocal delivery, and non-verbal cues
• Engaging effectively with diverse audiences: employees, investors, media
• Techniques for Q&A and managing challenging questions

Module 4. Internal Executive Communication

• Communicating with employees: fostering alignment, engagement, and morale
• Leading change through effective internal communication
• Building a culture of transparency and two-way dialogue
• Leveraging town halls, internal videos, and digital platforms for internal reach
• The executive's role in employee advocacy

Module 5. External Executive Communication & Media Relations

• The executive as a brand ambassador and public face of the organization
• Strategic media relations: building relationships, interview preparation
• Navigating traditional and digital media environments
• Thought leadership development and executive branding
• Managing investor relations and financial communications

Module 6. Crisis Leadership & Communication for Executives

• The executive's role in crisis preparedness and response
• Communicating effectively during a crisis: empathy, transparency, decisive action
• Protecting corporate reputation under intense scrutiny
• Addressing stakeholder concerns and maintaining trust during challenging times
• Post-crisis communication and recovery strategies

Module 7. Ethical Communication & Reputation Stewardship

• Ethical considerations in executive communication: integrity, honesty, accountability
• Building and protecting corporate reputation as a long-term asset
• Managing online executive presence and digital footprint
• Understanding stakeholder expectations and societal responsibility
• The future of executive communication in an AI-driven and polarized world

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 10 working days before commencement of the training.