Creative Problem Solving & Innovation In Marketing: Generating New Ideas And Solutions

Introduction

Creative Problem Solving & Innovation in Marketing training empowers professionals to cultivate innovative thinking and develop effective solutions to complex marketing challenges. This course focuses on analyzing creative problem-solving methodologies, implementing design thinking principles, and understanding the impact of fostering a culture of innovation on marketing campaign success. Participants will learn to develop ideation techniques, utilize brainstorming tools, and understand the intricacies of using rapid prototyping and testing to validate marketing concepts. By mastering creative problem solving, professionals can enhance their ability to generate unique marketing strategies, drive campaign innovation, and contribute to a more dynamic and agile marketing organization.

The increasing demand for differentiated marketing strategies necessitates a comprehensive understanding of creative problem-solving and innovation best practices. This course delves into the nuances of lateral thinking, divergent and convergent thinking, and innovation frameworks, empowering participants to develop and implement tailored creative solutions. By integrating creative thinking expertise with marketing acumen, this program enables individuals to lead initiatives that maximize innovation and drive measurable marketing results.

Target Audience:

• Marketing managers
• Brand managers
• Product managers
• Innovation managers
• Content creators
• Digital marketing specialists
• Entrepreneurs
• Business owners
• Individuals interested in creative problem solving
• Startup founders

Course Objectives:

• Understand the principles and importance of creative problem solving and innovation in marketing.
• Implement techniques for utilizing creative problem-solving methodologies and frameworks.
• Understand the role of design thinking and human-centered design in marketing innovation.
• Implement techniques for conducting ideation and brainstorming sessions to generate new marketing ideas.
• Understand the principles of divergent and convergent thinking in creative problem solving.
• Implement techniques for developing and prototyping innovative marketing solutions.
• Understand the role of experimentation and rapid testing in validating marketing concepts.
• Implement techniques for fostering a culture of innovation within marketing teams.
• Understand the legal and ethical considerations related to intellectual property and innovation.
• Develop strategies for measuring and analyzing the impact of creative problem-solving initiatives in marketing.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Creative Problem Solving

• Principles and importance of creative problem solving and innovation in marketing.
• Understanding the creative problem-solving process and methodologies.
• Benefits of generating new ideas and solutions in marketing.
• Historical context and evolution of creative problem solving.

Module 2: Creative Problem-Solving Methodologies

• Techniques for utilizing creative problem-solving methodologies and frameworks.
• Implementing lateral thinking, mind mapping, and other techniques.
• Utilizing problem definition and solution generation tools.
• Managing problem-solving frameworks.

Module 3: Design Thinking and Human-Centered Design

• Role of design thinking and human-centered design in marketing innovation.
• Understanding user research and empathy mapping.
• Implementing prototyping and user testing.
• Managing design thinking.

Module 4: Ideation and Brainstorming

• Techniques for conducting ideation and brainstorming sessions to generate new marketing ideas.
• Implementing brainstorming techniques and ideation workshops.
• Utilizing creativity tools and techniques.
• Managing ideation.

Module 5: Divergent and Convergent Thinking

• Principles of divergent and convergent thinking in creative problem solving.
• Understanding the creative process and thinking styles.
• Implementing techniques for expanding and focusing ideas.
• Managing thinking styles.

Module 6: Prototyping and Solution Development

• Techniques for developing and prototyping innovative marketing solutions.
• Implementing rapid prototyping and concept development.
• Utilizing prototyping tools and methodologies.
• Managing prototyping.

Module 7: Experimentation and Rapid Testing

• Role of experimentation and rapid testing in validating marketing concepts.
• Understanding testing methodologies and feedback loops.
• Implementing A/B testing and pilot programs.
• Managing testing.

Module 8: Innovation Culture and Measurement

• Techniques for fostering a culture of innovation within marketing teams.
• Implementing innovation programs and initiatives.
• Utilizing innovation metrics and performance analysis.
• Managing innovation culture.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.