Crisis Leadership And Communication Training Course: Navigating Turbulent Times

Introduction:

Crises are inevitable, and how leaders respond can make or break an organization. This comprehensive training course on Crisis Leadership and Communication equips participants with the essential skills to effectively navigate crisis events. Participants will learn how to prepare for crises, lead decisively during a crisis, communicate effectively with stakeholders, and recover strategically. This course empowers leaders to minimize damage, maintain trust, and guide their organizations through challenging times.

Target Audience:

This course is designed for leaders at all levels who are responsible for managing or responding to crisis events, including:

• Executives and Senior Managers
• Department Heads and Team Leaders
• Public Relations and Communications Professionals
• Crisis Management Teams
• Anyone involved in crisis preparedness and response

Course Objectives:

Upon completion of this Crisis Leadership and Communication training course, participants will be able to:

• Understand the principles of effective crisis leadership.
• Develop a crisis preparedness plan.
• Lead decisively and effectively during a crisis.
• Communicate clearly and transparently with stakeholders.
• Manage the media and public perception during a crisis.
• Minimize damage and protect the organization's reputation.
• Guide the organization through the recovery process.
• Learn from crisis events and improve future preparedness.
• Build resilience and adaptability within the organization.
• Contribute to a more robust and crisis-ready organization.

DURATION

5 Days

COURSE CONTENT

Module 1: Introduction to Crisis Leadership and Communication

• Defining crisis and its various forms.
• The importance of effective crisis leadership and communication.
• The impact of crises on organizations and stakeholders.
• Key principles of crisis management.
• Setting the stage for crisis preparedness.

Module 2: Crisis Preparedness and Planning

• Developing a crisis management plan.
• Identifying potential crisis scenarios.
• Conducting risk assessments and vulnerability analyses.
• Establishing a crisis management team and defining roles.
• Developing communication protocols and messaging.

Module 3: Leading During a Crisis

• Key leadership skills for crisis management: decisiveness, empathy, communication.
• Making quick and informed decisions under pressure.
• Providing clear direction and guidance to the crisis team.
• Maintaining composure and projecting confidence.
• Adapting to changing circumstances and new information.

Module 4: Crisis Communication Strategies

• Identifying key stakeholders and their information needs.
• Developing clear and consistent messaging.
• Communicating with empathy and transparency.
• Using various communication channels effectively.
• Managing rumors and misinformation.

Module 5: Media and Public Relations during a Crisis

• Working with the media during a crisis.
• Managing public perception and reputation.
• Developing key messages for media interviews and press releases.
• Handling difficult questions and challenging media interactions.
• Using social media effectively during a crisis.

Module 6: Internal Communication during a Crisis

• Communicating with employees during a crisis.
• Providing regular updates and information.
• Addressing employee concerns and anxieties.
• Maintaining employee morale and productivity.
• Building trust and confidence among employees.

Module 7: Crisis Recovery and Business Continuity

• Developing a recovery plan and timeline.
• Assessing the damage and its impact on the organization.
• Restoring operations and business continuity.
• Communicating with stakeholders about the recovery process.
• Learning from the crisis and improving future preparedness.

Module 8: Post-Crisis Analysis and Lessons Learned

• Conducting a post-crisis review and analysis.
• Identifying lessons learned and best practices.
• Updating the crisis management plan based on lessons learned.
• Sharing lessons learned with the organization.
• Continuously improving crisis preparedness and response capabilities.

Module 9: Building Organizational Resilience

• Creating a culture of crisis preparedness.
• Developing a resilient organizational structure.
• Promoting employee training and development in crisis management.
• Investing in crisis communication technology and resources.
• Building long-term organizational resilience to future crises.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.