Design Thinking For Marketing Innovation: Solving Marketing Challenges Creatively

Introduction

Design Thinking for Marketing Innovation training empowers professionals to apply human-centered design principles to solve complex marketing challenges creatively. This course focuses on analyzing user needs, implementing iterative prototyping, and understanding the impact of empathy-driven solutions on marketing effectiveness and customer engagement. Participants will learn to conduct user research, develop innovative marketing concepts, and understand the intricacies of using design thinking to transform marketing strategies. By mastering design thinking, professionals can enhance their ability to create customer-centric solutions, foster innovation, and contribute to a more agile and responsive marketing organization.

The increasing need for creative and effective marketing solutions necessitates a comprehensive understanding of design thinking methodologies. This course delves into the nuances of ideation, prototyping, and testing, empowering participants to develop and implement tailored design thinking processes for marketing. By integrating design thinking expertise with marketing acumen, this program enables individuals to lead initiatives that maximize innovation and drive measurable marketing impact.

Target Audience:

• Marketing managers
• Product managers
• Brand managers
• Innovation managers
• Marketing analysts
• UX/UI designers
• Content creators
• Business owners
• Individuals interested in design thinking
• Startup founders

Course Objectives:

• Understand the principles and importance of design thinking in marketing innovation.
• Implement techniques for conducting user research and developing empathy maps.
• Understand the role of ideation and brainstorming in generating innovative marketing concepts.
• Implement techniques for developing and prototyping marketing solutions.
• Understand the principles of user testing and feedback in refining marketing strategies.
• Implement techniques for utilizing design thinking tools and methodologies in marketing projects.
• Understand the role of customer journey mapping and service design in marketing innovation.
• Implement techniques for integrating design thinking into marketing processes and workflows.
• Understand the legal and ethical considerations related to user research and data collection.
• Develop strategies for fostering a culture of design thinking within marketing organizations.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Design Thinking for Marketing

• Principles and importance of design thinking in marketing innovation.
• Understanding the design thinking framework and methodologies.
• Benefits of solving marketing challenges creatively.
• Historical context and evolution of design thinking.

Module 2: User Research and Empathy Mapping

• Techniques for conducting user research and developing empathy maps.
• Implementing user interviews, surveys, and observation techniques.
• Utilizing empathy mapping tools and frameworks.
• Managing user research.

Module 3: Ideation and Brainstorming

• Role of ideation and brainstorming in generating innovative marketing concepts.
• Understanding creative problem-solving techniques.
• Implementing brainstorming sessions and ideation workshops.
• Managing ideation.

Module 4: Prototyping Marketing Solutions

• Techniques for developing and prototyping marketing solutions.
• Implementing rapid prototyping and concept testing.
• Utilizing prototyping tools and methodologies.
• Managing prototyping.

Module 5: User Testing and Feedback

• Principles of user testing and feedback in refining marketing strategies.
• Understanding usability testing and feedback analysis.
• Implementing user testing protocols and scenarios.
• Managing user testing.

Module 6: Design Thinking Tools and Methodologies

• Techniques for utilizing design thinking tools and methodologies in marketing projects.
• Implementing journey mapping, service design, and other tools.
• Utilizing design thinking workshops and sprints.
• Managing design tools.

Module 7: Customer Journey Mapping and Service Design

• Role of customer journey mapping and service design in marketing innovation.
• Understanding customer touchpoints and service interactions.
• Implementing journey mapping and service blueprinting.
• Managing journey mapping.

Module 8: Integration, Ethics, and Culture

• Techniques for integrating design thinking into marketing processes and workflows.
• Implementing design thinking in marketing strategy and planning.
• Utilizing ethical considerations in user research and data collection.
• Managing design culture.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.