Designing A Customer-centric Marketing Strategy: Putting The Customer At The Center Of Marketing Efforts

Introduction

Designing a Customer-Centric Marketing Strategy training empowers professionals to develop marketing approaches that prioritize customer needs and experiences, fostering loyalty and driving sustainable growth. This course focuses on analyzing customer journey mapping, implementing customer feedback mechanisms, and understanding the impact of personalized marketing on customer satisfaction and retention. Participants will learn to develop customer personas, utilize CRM data for targeted campaigns, and understand the intricacies of using customer insights to optimize marketing strategies. By mastering customer-centric marketing, professionals can enhance their ability to build strong customer relationships, improve customer lifetime value, and contribute to a more responsive and customer-focused organizational culture.

The increasing demand for personalized and seamless customer experiences necessitates a comprehensive understanding of customer-centric marketing best practices. This course delves into the nuances of customer journey analytics, feedback loop implementation, and customer relationship management, empowering participants to develop and implement tailored customer-centric strategies. By integrating customer insights with marketing expertise, this program enables individuals to lead initiatives that maximize customer satisfaction and drive measurable business results.

Target Audience:

• Marketing managers
• Customer experience managers
• CRM managers
• Brand managers
• Sales managers
• Product managers
• Business analysts
• Customer service managers
• Individuals interested in customer-centric marketing
• Entrepreneurs

Course Objectives:

• Understand the principles and importance of customer-centric marketing strategies.
• Implement techniques for developing customer personas and understanding customer needs.
• Understand the role of customer journey mapping in identifying customer touchpoints and pain points.
• Implement techniques for utilizing customer feedback and insights to improve marketing strategies.
• Understand the principles of personalized marketing and customer segmentation.
• Implement techniques for utilizing CRM data and analytics for targeted marketing campaigns.
• Understand the role of customer satisfaction and loyalty in driving business growth.
• Implement techniques for building and nurturing long-term customer relationships.
• Understand the legal and ethical considerations related to customer data and privacy.
• Develop strategies for integrating customer-centric principles into overall marketing and business operations.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Customer-Centric Marketing

• Principles and importance of customer-centric marketing strategies.
• Understanding the customer-centric marketing framework.
• Benefits of putting the customer at the center of marketing efforts.
• Historical context and evolution of customer-centricity.

Module 2: Customer Personas and Needs Analysis

• Techniques for developing customer personas and understanding customer needs.
• Implementing persona research and development.
• Utilizing customer data and insights for persona creation.
• Managing customer personas.

Module 3: Customer Journey Mapping

• Role of customer journey mapping in identifying customer touchpoints and pain points.
• Understanding customer journey stages and interactions.
• Implementing journey mapping techniques and tools.
• Managing customer journeys.

Module 4: Customer Feedback and Insights

• Techniques for utilizing customer feedback and insights to improve marketing strategies.
• Implementing feedback collection and analysis.
• Utilizing customer surveys, reviews, and social listening.
• Managing customer feedback.

Module 5: Personalized Marketing and Segmentation

• Principles of personalized marketing and customer segmentation.
• Understanding customer segmentation and targeting strategies.
• Implementing personalized messaging and offers.
• Managing personalized marketing.

Module 6: CRM Data and Analytics

• Techniques for utilizing CRM data and analytics for targeted marketing campaigns.
• Implementing CRM data analysis and reporting.
• Utilizing CRM tools for customer segmentation and automation.
• Managing CRM analytics.

Module 7: Customer Satisfaction and Loyalty

• Role of customer satisfaction and loyalty in driving business growth.
• Understanding customer satisfaction metrics and indicators.
• Implementing customer loyalty programs and initiatives.
• Managing customer loyalty.

Module 8: Relationship Building and Integration

• Techniques for building and nurturing long-term customer relationships.
• Implementing customer relationship management strategies.
• Utilizing customer engagement and communication tools.
• Managing customer relationships.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.