Digital Marketing Fundamentals Training Course

Introduction

The Digital Marketing Fundamentals Training Course is designed to introduce participants to the core principles of digital marketing, covering key topics that form the backbone of modern-day marketing strategies. With the increasing reliance on digital platforms, it has become crucial for businesses and professionals to understand how to leverage digital tools effectively. This course will provide the foundational knowledge required to create and implement successful digital marketing campaigns, helping participants reach broader audiences and achieve their marketing objectives in an increasingly competitive online landscape.

The course is structured to cover essential topics such as search engine optimization (SEO), social media marketing, email marketing, online advertising, content creation, analytics, and more. Participants will learn the key strategies, tools, and techniques needed to succeed in the digital space, enabling them to confidently manage digital marketing campaigns across various platforms.

Target Audience

This course is ideal for:

• Beginners in Digital Marketing who want to build a strong understanding of the fundamentals.
• Small business owners looking to improve their digital marketing strategies and drive more sales.
• Marketing professionals seeking to enhance their knowledge and keep up-to-date with digital marketing trends.
• Students and graduates considering a career in digital marketing.
• Entrepreneurs looking to leverage online tools for business growth and brand development.

Whether you are just starting or seeking to refresh your skills, this course is designed to give you a comprehensive introduction to the digital marketing field.

Course Objectives

By the end of this course, participants will be able to:

• Understand Digital Marketing Principles – Gain a foundational understanding of digital marketing concepts and how they can be applied to modern business strategies.
• Leverage Digital Tools Effectively – Learn to use tools such as Google Analytics, social media platforms, and email marketing software to track and measure performance.
• Optimize Web Presence – Learn SEO techniques to enhance website visibility, improve search rankings, and drive organic traffic.
• Create Compelling Content – Understand the importance of content creation for online engagement and learn how to develop content that resonates with target audiences.
• Implement Social Media Strategies – Learn how to effectively utilize platforms like Facebook, Instagram, and LinkedIn to build brand awareness and foster community engagement.
• Understand Paid Advertising – Learn how to run paid campaigns on search engines (Google Ads) and social media, maximizing reach and ROI.
• Analyze Digital Marketing Campaigns – Understand key metrics and KPIs, and learn how to analyze campaign performance for continuous improvement.
• Build an Effective Email Marketing Strategy – Understand email marketing best practices and learn how to design, segment, and measure email campaigns to improve conversions.

This course will equip participants with the necessary skills to launch and manage their digital marketing campaigns successfully, enabling them to drive brand recognition, engagement, and growth in the digital age.

Duration

10 Days

Course content

Introduction to Digital Marketing

• Overview of digital marketing and its significance in the modern business environment.
• Key concepts and terminology in digital marketing.
• Difference between traditional and digital marketing.

Building a Digital Marketing Strategy

• Defining business goals and digital marketing objectives.
• Creating a digital marketing plan.
• Understanding customer personas and audience segmentation.

Website Optimization and SEO Basics

• Introduction to Search Engine Optimization (SEO).
• On-page and off-page SEO strategies.
• Keyword research and optimization techniques.
• Importance of mobile optimization for SEO.

Content Marketing Essentials

• Role of content in digital marketing.
• Content creation strategies for blogs, videos, infographics, and social media.
• Content distribution and promotion tactics.
• How to create engaging and shareable content.

Social Media Marketing Fundamentals

• Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Developing a social media marketing plan.
• Engaging with followers and building a community.
• Social media advertising basics.

Paid Search Advertising (PPC) Basics

• Introduction to Pay-Per-Click (PPC) advertising.
• Understanding Google Ads and Bing Ads platforms.
• Creating effective PPC campaigns.
• Budgeting, bidding strategies, and measuring success.

Email Marketing Essentials

• Building and growing an email list.
• Crafting compelling email content and subject lines.
• A/B testing and email performance analysis.
• Understanding email marketing metrics (open rates, click-through rates, etc.).

Analytics and Data-Driven Marketing

• Introduction to Google Analytics and other analytics tools.
• Measuring digital marketing performance with key metrics.
• Tracking website traffic, conversions, and user behavior.
• Making data-driven decisions for campaign optimization.

Online Reputation Management

• Building and maintaining a positive online reputation.
• Managing negative reviews and feedback on social media and review sites.
• Tools for monitoring and managing online reputation.

Mobile Marketing and App Strategies

• Importance of mobile optimization in digital marketing.
• Mobile-first strategies for websites and advertisements.
• Introduction to mobile app marketing and user engagement.

Video Marketing

• Creating and marketing video content for platforms like YouTube and social media.
• Best practices for video SEO.
• Understanding the power of live streaming and video ads.

Influencer and Affiliate Marketing

• Collaborating with influencers for brand promotion.
• Creating successful affiliate marketing programs.
• Measuring the ROI of influencer and affiliate campaigns.

E-commerce and Digital Sales Strategies

• Understanding e-commerce platforms and online sales strategies.
• Conversion optimization techniques for e-commerce websites.
• Building an effective online sales funnel.

Customer Relationship Management (CRM) Tools

• Introduction to CRM systems.
• How CRM tools improve customer engagement and retention.
• Integrating CRM with digital marketing efforts for personalized marketing.

Future Trends in Digital Marketing

• Exploring emerging digital marketing trends (e.g., AI, voice search, AR/VR).
• The role of automation and chatbots in digital marketing.
• Preparing for the future of digital marketing: AI-driven personalization and more.

This comprehensive course content will ensure participants gain both theoretical knowledge and practical skills to succeed in the fast-paced world of digital marketing.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.