Digital/social Media Skills Training Course

INTRODUCTION

Digital technology has fundamentally transformed how people communicate and share information, impacting organizations at local, national, and international levels. In today's dynamic media environment, understanding these changes is crucial for organizations, including government bodies, to operate effectively. Social media, a term encompassing online technologies and practices used for sharing opinions, promoting discussions, and building relationships, plays a significant role in this transformation. These platforms utilize various formats, including text, images, video, and audio, offering vast opportunities for organizations, individuals, and corporations to achieve business objectives such as sales, marketing, customer relationship management (CRM), product development, and research. As the demand for skilled digital marketing professionals continues to grow, this training course is designed to bridge the gap in formal digital marketing education. It is ideal for Public Relations Officers, Communication Officers, Business Owners, Sales & Marketing professionals, and students who are serious about leveraging digital marketing for personal or organizational growth.

COURSE OBJECTIVES

By the end of this Digital/Social Media Skills Training Course, participants will be able to:

• Enhance their organization's access to audiences and improve communication accessibility.
• Engage more actively with clients, partners, and stakeholders.
• Adjust or refocus communications quickly when necessary.
• Improve the long-term cost-effectiveness of communication strategies.
• Leverage the credibility of non-government channels.
• Increase the speed of public feedback and input.
• Target specific audiences on specific issues effectively.
• Reduce dependence on traditional media channels and counter inaccurate press coverage.
• Attract traffic to their website or online content, increasing sales and awareness.
• Identify and reach an unlimited number of prospective clients using email and other digital tools and techniques.
• Maximize the value of online campaigns.
• Set and achieve successful online campaigns using M.A.R.T. social media goals.
• Work cooperatively within online communities, acting ethically and building a positive reputation.
• Develop effective online marketing strategies tailored to various industries and businesses.
• Set up and use major social media and online marketing platforms to promote a company, brand, product, service, or individual.
• Evaluate a company's current situation, identify online issues, and provide solutions through appropriate social media and online marketing strategies.
• Create a comprehensive social media and online marketing plan, tracking progress with various measurement tools, services, and metrics.

DURATION

5 Days

WHO SHOULD ATTEND

This Digital/Social Media Skills Training Courseis ideal for:

• Press Officers
• Communication Officers
• Public Relations Officers
• Digital Marketing Professionals
• Marketing Professionals
• Journalists
• Sales Professionals
• Anyone responsible for publicity and media relations

COURSE CONTENT

Module 1: Understanding Digital/Social Media Strategies

• Discussing digital and social media options and strategies.
• Introduction to Facebook pages and best practices for organizations.
• Introduction to Twitter profiles and best practices for organizations.
• Sharing photos and videos online through mobile and social media platforms.
• Blogging: How to participate in forums, blogs, and form partnerships with social media organizations.
• Mobile web and marketing strategies.
• Networking: Options for knowledge and information sharing.

Module 2: Effective Use of Digital Media for Campaigns

• Search Engine Optimization (SEO)
  • On-Page Optimization
  • Off-Page Optimization
  • Understanding Search Engine Algorithms
• Search Engine Marketing (SEM)
  • Overview of SEM
  • Pay Per Click (PPC) strategies
  • Market analysis and ad writing techniques
  • Effective landing pages and user psychology
  • SEM management, campaign management, and performance tracking.

Module 3: Social Media Marketing (SMM)

• Importance of social media in modern marketing.
• Building and managing communities on Facebook.
• Developing a Twitter marketing strategy.
• Leveraging LinkedIn for B2B lead generation.
• Measuring the ROI of social media.
• Planning and creating a multi-channel social media strategy.

Module 4: Email Marketing

• Strategies for deliverability and effective email content.
• Creative approaches to customer acquisition.
• Nurturing and automation in email campaigns.
• Tools for situational analysis and progressive updates.

Module 5: Inbound Marketing and Conversion Optimization

• Attracting potential customers into the conversion funnel.
• Conversion optimization patterns for engaging website visitors.
• Lifecycle emails and content performance analysis.

Module 6: Analytics and CRM

• Introduction to Google Analytics and social media analytics.
• Content performance analysis and e-commerce tracking.
• Social CRM and analysis for actionable insights.

GENERAL NOTES

• This course is delivered by seasoned trainers with extensive experience as professionals in their respective fields. It combines practical activities, theory, group work, and case studies.
• Participants will receive comprehensive training manuals and additional reference materials.
• Upon successful completion, participants will be awarded a certificate.
• We offer tailor-made courses to meet specific organizational needs. For more information, contact us at training@skillsforafrica.org.
• The training will be conducted at the Skills for Africa Training Institute.
• The training fee covers tuition, materials, lunch, and the training venue. Accommodation and airport transfers can be arranged upon request.
• Payment should be made to our bank account before the start of the training. Please send proof of payment to training@skillsforafrica.org.