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Emotional Intelligence (eq) For Sales Professionals: Building Strong Relationships

Introduction

Emotional Intelligence (EQ) for Sales Professionals training equips professionals with the methodologies to enhance their emotional intelligence, fostering stronger client relationships and driving sales success. This course focuses on analyzing the impact of EQ on sales interactions, implementing techniques for self-awareness and empathy, and understanding the role of emotional regulation in building trust and rapport. Participants will learn to recognize and manage emotions, effectively communicate with diverse personalities, and understand the intricacies of building lasting client connections. By mastering emotional intelligence, professionals can enhance their ability to navigate complex sales situations, improve client satisfaction, and contribute to a more positive and productive sales environment.

The increasing emphasis on relationship-driven sales necessitates a comprehensive understanding of emotional intelligence and its application in building strong client connections. This course delves into the nuances of social awareness, relationship management, and personal motivation, empowering participants to develop and implement tailored emotional intelligence strategies. By integrating EQ expertise with sales acumen, this program enables individuals to lead initiatives that maximize client engagement and drive sales performance.

Target Audience:

  • Sales professionals
  • Sales managers
  • Account managers
  • Business development managers
  • Customer service representatives
  • Consultants
  • Individuals interested in emotional intelligence
  • Entrepreneurs
  • Negotiators

Course Objectives:

  • Understand the principles and importance of emotional intelligence (EQ) for sales professionals.
  • Implement techniques for developing self-awareness and recognizing personal emotional triggers.
  • Understand the role of empathy and social awareness in building strong client relationships.
  • Implement techniques for effectively managing and regulating emotions in sales interactions.
  • Understand the principles of effective communication and active listening in building rapport.
  • Implement techniques for building and maintaining trust through emotional intelligence.
  • Understand the role of motivation and resilience in overcoming sales challenges.
  • Implement techniques for conducting EQ self-assessments and development planning.
  • Understand the legal and ethical considerations related to emotional intelligence in sales.
  • Implement techniques for developing and delivering training programs on EQ for sales.
  • Understand the challenges and opportunities of implementing EQ in diverse sales environments.
  • Understand the role of continuous improvement in EQ skills.
  • Develop strategies for utilizing EQ to enhance team collaboration and sales performance.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Emotional Intelligence in Sales

  • Principles and importance of emotional intelligence (EQ) for sales professionals.
  • Understanding the relationship between EQ and sales success.
  • Benefits of building strong client relationships through EQ.
  • Historical context and evolution of emotional intelligence.

Module 2: Self-Awareness and Emotional Triggers

  • Techniques for developing self-awareness and recognizing personal emotional triggers.
  • Implementing self-reflection and journaling techniques.
  • Utilizing EQ assessment tools and feedback mechanisms.
  • Managing self-awareness.

Module 3: Empathy and Social Awareness

  • Role of empathy and social awareness in building strong client relationships.
  • Understanding client perspectives and emotional cues.
  • Implementing active listening and empathetic communication.
  • Managing empathy.

Module 4: Emotional Regulation

  • Techniques for effectively managing and regulating emotions in sales interactions.
  • Implementing stress management and emotional control strategies.
  • Utilizing emotional regulation techniques.
  • Managing emotional regulation.

Module 5: Effective Communication and Active Listening

  • Principles of effective communication and active listening in building rapport.
  • Understanding verbal and non-verbal communication.
  • Implementing active listening and questioning techniques.
  • Managing communication.

Module 6: Building and Maintaining Trust

  • Techniques for building and maintaining trust through emotional intelligence.
  • Implementing relationship-building strategies and techniques.
  • Utilizing trust-building behaviors and actions.
  • Managing trust.

Module 7: Motivation and Resilience

  • Role of motivation and resilience in overcoming sales challenges.
  • Understanding intrinsic and extrinsic motivation.
  • Implementing resilience strategies and coping mechanisms.
  • Managing motivation.

Module 8: EQ Self-Assessment and Development Planning

  • Techniques for conducting EQ self-assessments and development planning.
  • Implementing personal development plans and action steps.
  • Utilizing feedback and coaching for EQ improvement.
  • Managing EQ development.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.

Course Schedule
Dates Fees Location Apply
07/04/2025 - 11/04/2025 $1500 Nairobi
14/04/2025 - 18/04/2025 $1750 Mombasa
21/04/2025 - 25/04/2025 $1500 Nairobi
05/05/2025 - 09/05/2025 $1500 Nairobi
12/05/2025 - 16/05/2025 $4500 Dubai
19/05/2025 - 23/05/2025 $1500 Nairobi
26/05/2025 - 30/05/2025 $1500 Nairobi
02/06/2025 - 06/06/2025 $1500 Nairobi
09/06/2025 - 13/06/2025 $1750 Mombasa
16/06/2025 - 20/06/2025 $1500 Nairobi
23/06/2025 - 27/06/2025 $1500 Nairobi
07/07/2025 - 11/07/2025 $1500 Nairobi
14/07/2025 - 18/07/2025 $3500 Johannesburg
21/07/2025 - 25/07/2025 $1500 Nairobi
04/08/2025 - 08/08/2025 $1500 Nairobi
11/08/2025 - 15/08/2025 $1750 Mombasa
18/08/2025 - 22/08/2025 $1500 Nairobi
25/08/2025 - 29/08/2025 $1500 Nairobi
01/09/2025 - 05/09/2025 $1500 Nairobi
08/09/2025 - 12/09/2025 $3500 Dar es Salaam
15/09/2025 - 19/09/2025 $1500 Nairobi
22/09/2025 - 26/09/2025 $1500 Nairobi
06/10/2025 - 10/10/2025 $1500 Nairobi
13/10/2025 - 17/10/2025 $3000 Kigali
20/10/2025 - 24/10/2025 $1500 Nairobi
27/10/2025 - 31/10/2025 $1500 Nairobi
03/11/2025 - 07/11/2025 $1500 Nairobi
10/11/2025 - 14/11/2025 $1750 Mombasa
17/11/2025 - 21/11/2025 $1500 Nairobi
24/11/2025 - 28/11/2025 $1500 Nairobi
01/12/2025 - 05/12/2025 $1500 Nairobi
08/12/2025 - 12/12/2025 $1500 Nairobi
15/12/2025 - 19/12/2025 $1500 Nairobi