Events Management And Protocol Workshop

INTRODUCTION

A flawlessly executed event can significantly enhance the reputation and standing of any institution, organization, or business. The Events Management and Protocol Workshop is designed to provide participants with a comprehensive grounding in the essential principles of event management and protocol. This course equips attendees with the skills necessary to effectively organize events or manage contractors, ensuring tight budgetary and scheduling control while maximizing value and impact. Participants will learn the intricacies of event planning, from scheduling and troubleshooting to adopting appropriate protocols and managing costs. The training also covers event marketing, safety practices, and effective communication techniques. By the end of this workshop, attendees will be adept at handling all aspects of event management, ensuring successful and memorable events for their organizations.

Course Objectives

By the end of this course, participants will be able to:

• Schedule and plan events effectively
• Troubleshoot event plans to identify potential problems before they arise
• Adopt appropriate protocols
• Manage event budgeting and costs
• Identify suitable marketing media for planned events
• Understand event safety practices and regulations
• Ensure effective communication during events
• Manage post-event requirements

Duration

10 Days

Who Should Attend

This training is ideal for event managers, individuals responsible for the delivery of events within their organizations, and staff tasked with overseeing events as part of the organization's PR strategy.

Course Content

Module 1: Events Management Foundation

• Justifying the need for an event
• Understanding the importance and format of events
• Developing event timelines and selecting locations
• Assigning responsibilities and acquiring necessary resources
• Identifying barriers and creating contingency plans

Module 2: Planning Process

• Developing comprehensive event plans
• Defining event purpose and concept
• Researching and consulting with communities
• Forming organizing groups and planning committees
• Finalizing event timing and preparation

Module 3: Events Costs Management

• Understanding event budgeting basics
• Assigning budget responsibilities
• Managing income, sponsorships, and funding sources
• Handling expenses and cash management

Module 4: Events Logistics Management

• Selecting venues and planning site layouts
• Managing temporary structures, waste, and accessibility
• Ensuring public liability, health, and safety compliance
• Organizing security and emergency procedures

Module 5: Marketing of an Event

• Creating effective event marketing plans
• Utilizing various marketing media, including banners, direct mail, and online platforms
• Engaging professional photography and notifying residents

Module 6: Event Safety and Regulations

• Securing public liability insurance
• Developing risk management and emergency plans
• Managing traffic, noise, and security
• Ensuring catering and fire safety compliance
• Understanding contracts and contingency planning

Module 7: Human Resources Planning for the Event

• Staffing and recruiting volunteers
• Ensuring health and safety compliance
• Conducting team briefings and walkthroughs

Module 8: Program

• Developing program schedules and audiovisual plans

Module 9: Effective Communication in an Event

• Overcoming communication barriers
• Structuring effective communication strategies
• Managing people and negotiations
• Delivering presentations and socializing

Module 10: Public Relations

• Understanding the role of PR in events management
• Enhancing corporate image through effective PR strategies

Module 11: Introduction and Fundamentals of Protocol

• Distinguishing protocol from etiquette and diplomacy
• Applying protocol in various event contexts

Module 12: Protocol in Practice

• Addressing office bearers and VIPs
• Facilitating introductions and dressing appropriately
• Observing cultural etiquette

Module 13: Practical Sitting Arrangements

• Planning seating arrangements for different event formats
• Organizing main tables and placing hosts and guests of honor

Module 14: International Cultural Etiquette

• Navigating meeting and greeting customs
• Understanding names, titles, and body language
• Managing dining, entertainment, and gift presentations

Module 15: Post-Event Management

• Conducting evaluations and debriefings
• Showing appreciation to participants and stakeholders

General Notes

• The course is delivered by seasoned trainers with extensive professional experience.
• Training includes practical activities, theoretical knowledge, group work, and case studies.
• Participants receive comprehensive training manuals and additional reference materials.
• A certificate is awarded upon successful course completion.
• Custom-tailored courses to meet specific organizational needs are available. Contact us at training@skillsforafrica.org for more information.
• The training will be conducted at the Skills for Africa Training Institute in Nairobi, Kenya.
• The training fee covers tuition, materials, lunch, and the training venue. Accommodation and airport transfer can be arranged upon request.
• Payment should be made to our bank account before the training starts, and proof of payment sent to: training@skillsforafrica.org