Future Of Work & Marketing Talent Development: Adapting To Changing Work Environments

Introduction

Future of Work & Marketing Talent Development training empowers professionals to anticipate and adapt to the evolving landscape of work, ensuring marketing teams remain agile, skilled, and competitive. This course focuses on analyzing future work trends, implementing upskilling and reskilling strategies, and understanding the impact of emerging technologies on marketing roles and responsibilities. Participants will learn to develop talent development plans, utilize online learning platforms, and understand the intricacies of using flexible work models to attract and retain top marketing talent. By mastering future-focused talent development, professionals can enhance their ability to build high-performing marketing teams, foster a culture of continuous learning, and contribute to a more adaptable and innovative marketing organization.

The rapid pace of technological advancements and shifting workforce expectations necessitate a comprehensive understanding of future work trends and talent development best practices. This course delves into the nuances of remote work, automation, and lifelong learning, empowering participants to develop and implement tailored talent strategies. By integrating future-focused insights with marketing expertise, this program enables individuals to lead initiatives that maximize talent potential and drive sustainable marketing success.

Target Audience:

• Marketing managers
• HR professionals
• Talent development specialists
• Learning and development managers
• Team leads
• Business owners
• Entrepreneurs
• Individuals interested in future of work trends
• Consultants
• Startup founders

Course Objectives:

• Understand the principles and importance of future of work trends in marketing talent development.
• Implement techniques for analyzing emerging technologies and their impact on marketing roles.
• Understand the role of upskilling and reskilling in adapting to changing marketing environments.
• Implement techniques for developing talent development plans and learning pathways.
• Understand the principles of flexible work models and remote team management.
• Implement techniques for utilizing online learning platforms and digital training resources.
• Understand the role of fostering a culture of continuous learning and innovation in marketing teams.
• Implement techniques for attracting and retaining top marketing talent in a competitive market.
• Understand the legal and ethical considerations related to future of work practices and talent development.
• Develop strategies for measuring and analyzing the impact of talent development initiatives on marketing performance.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Future of Work in Marketing

• Principles and importance of future of work trends in marketing talent development.
• Understanding the evolving work landscape and key drivers.
• Benefits of adapting to changing marketing environments.
• Historical context and evolution of work.

Module 2: Emerging Technologies and Marketing Roles

• Techniques for analyzing emerging technologies and their impact on marketing roles.
• Implementing technology forecasting and trend analysis.
• Utilizing scenario planning and impact assessments.
• Managing technology impact.

Module 3: Upskilling and Reskilling Strategies

• Role of upskilling and reskilling in adapting to changing marketing environments.
• Understanding skills gap analysis and development planning.
• Implementing personalized learning and development programs.
• Managing upskilling.

Module 4: Talent Development Plans and Learning Pathways

• Techniques for developing talent development plans and learning pathways.
• Implementing competency models and career development frameworks.
• Utilizing learning management systems (LMS) and training resources.
• Managing talent development.

Module 5: Flexible Work Models and Remote Teams

• Principles of flexible work models and remote team management.
• Understanding remote work policies and practices.
• Implementing virtual collaboration and communication strategies.
• Managing remote teams.

Module 6: Online Learning Platforms and Digital Resources

• Techniques for utilizing online learning platforms and digital training resources.
• Implementing e-learning modules and virtual workshops.
• Utilizing digital content and knowledge management systems.
• Managing online learning.

Module 7: Culture of Continuous Learning and Innovation

• Role of fostering a culture of continuous learning and innovation in marketing teams.
• Understanding learning culture and knowledge sharing.
• Implementing innovation programs and initiatives.
• Managing learning culture.

Module 8: Talent Attraction, Retention, and Measurement

• Techniques for attracting and retaining top marketing talent in a competitive market.
• Implementing employer branding and talent acquisition strategies.
• Utilizing talent analytics and performance measurement.
• Managing talent measurement.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.