In the competitive tourism sector, a compelling brand narrative is the cornerstone of success. This comprehensive training course delves into the art of storytelling as a powerful tool for brand building in tourism. Learn how to craft authentic and engaging stories that resonate with your target audience, differentiate your brand from competitors, and cultivate lasting customer loyalty. Discover practical strategies to weave narratives into every aspect of your brand, from marketing campaigns to customer experiences, ultimately forging a strong and memorable presence in the travel landscape.
This intensive training course focuses on the symbiotic relationship between storytelling and brand building specifically for the tourism industry. We will explore how to identify your brand's unique story, articulate it effectively across various platforms, and build a cohesive brand identity that captivates and inspires. By mastering the techniques of narrative creation, emotional connection, and consistent brand messaging, you'll be equipped to elevate your tourism brand and foster deep engagement with travelers.
Duration
5 Days
Course Outline
Module 1: The Foundations of Brand Storytelling in Tourism
Module 2: Crafting Your Authentic Tourism Brand Story
Module 3: Bringing Your Brand Story to Life Across Platforms
Module 4: Integrating Storytelling into Your Tourism Marketing Strategy
Module 5: Building Emotional Connections Through Tourism Storytelling
Module 6: Leveraging Storytelling to Enhance the Customer Journey
Module 7: Measuring the Impact and Evolving Your Tourism Brand Story
Training Approach
This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.
Tailor-Made Course
This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Training Venue
The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.
Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant
Certification
Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.
Airport Pickup and Accommodation
Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 7 working days before commencement of the training.
Dates | Fees | Location | Apply |
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02/06/2025 - 06/06/2025 | $1500 | Nairobi |
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09/06/2025 - 13/06/2025 | $1750 | Mombasa |
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16/06/2025 - 20/06/2025 | $1500 | Nairobi |
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23/06/2025 - 27/06/2025 | $1500 | Nairobi |
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07/07/2025 - 11/07/2025 | $1500 | Nairobi |
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14/07/2025 - 18/07/2025 | $3500 | Johannesburg |
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21/07/2025 - 25/07/2025 | $1500 | Nairobi |
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04/08/2025 - 08/08/2025 | $1500 | Nairobi |
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11/08/2025 - 15/08/2025 | $1750 | Mombasa |
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18/08/2025 - 22/08/2025 | $1500 | Nairobi |
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25/08/2025 - 29/08/2025 | $1500 | Nairobi |
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01/09/2025 - 05/09/2025 | $1500 | Nairobi |
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08/09/2025 - 12/09/2025 | $3500 | Dar es Salaam |
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15/09/2025 - 19/09/2025 | $1500 | Nairobi |
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22/09/2025 - 26/09/2025 | $1500 | Nairobi |
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06/10/2025 - 10/10/2025 | $1500 | Nairobi |
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13/10/2025 - 17/10/2025 | $3000 | Kigali |
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20/10/2025 - 24/10/2025 | $1500 | Nairobi |
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27/10/2025 - 31/10/2025 | $1500 | Nairobi |
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03/11/2025 - 07/11/2025 | $1500 | Nairobi |
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10/11/2025 - 14/11/2025 | $1750 | Mombasa |
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17/11/2025 - 21/11/2025 | $1500 | Nairobi |
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24/11/2025 - 28/11/2025 | $1500 | Nairobi |
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01/12/2025 - 05/12/2025 | $1500 | Nairobi |
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08/12/2025 - 12/12/2025 | $1500 | Nairobi |
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15/12/2025 - 19/12/2025 | $1500 | Nairobi |
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