Influence & Persuasion Skills For Sales: Effectively Communicating Ideas

Introduction

Influence & Persuasion Skills for Sales training equips professionals with the methodologies to effectively communicate ideas and influence decision-making, driving sales success. This course focuses on analyzing persuasion techniques, implementing influence strategies, and understanding the impact of ethical influence on building client relationships and closing deals. Participants will learn to utilize persuasive language, leverage social proof, and understand the intricacies of building credibility and trust. By mastering influence and persuasion, professionals can enhance their ability to articulate value propositions, overcome objections, and contribute to a more persuasive and successful sales process.

The increasing demand for effective communication and influence necessitates a comprehensive understanding of persuasion principles and ethical influence strategies. This course delves into the nuances of reciprocity, scarcity, and authority, empowering participants to develop and implement tailored influence approaches. By integrating persuasion expertise with sales acumen, this program enables individuals to lead initiatives that maximize client engagement and drive sales conversions.

Target Audience:

• Sales professionals
• Sales managers
• Business development managers
• Account managers
• Consultants
• Entrepreneurs
• Individuals interested in influence and persuasion
• Negotiators
• Marketing professionals

Course Objectives:

• Understand the principles and importance of influence and persuasion skills in sales.
• Implement techniques for analyzing and utilizing key persuasion principles effectively.
• Understand the role of ethical influence and building trust in sales interactions.
• Implement techniques for utilizing persuasive language and communication strategies.
• Understand the principles of leveraging social proof and authority in sales.
• Implement techniques for addressing objections and resistance through persuasion.
• Understand the role of reciprocity and scarcity in influencing buyer decisions.
• Implement techniques for conducting persuasion skills assessments and development planning.
• Understand the legal and ethical considerations related to influence and persuasion.
• Implement techniques for developing and delivering training programs on persuasion skills.
• Understand the challenges and opportunities of implementing influence strategies in diverse industries.
• Understand the role of continuous improvement in persuasion techniques.
• Develop strategies for utilizing data and analytics to enhance persuasive communication.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Influence and Persuasion

• Principles and importance of influence and persuasion skills in sales.
• Understanding the relationship between influence and sales success.
• Benefits of effectively communicating ideas and influencing decisions.
• Historical context and evolution of persuasion techniques.

Module 2: Key Persuasion Principles

• Techniques for analyzing and utilizing key persuasion principles effectively.
• Implementing reciprocity, scarcity, authority, consistency, liking, and consensus.
• Utilizing persuasion frameworks and models.
• Managing persuasion principles.

Module 3: Ethical Influence and Trust Building

• Role of ethical influence and building trust in sales interactions.
• Understanding ethical communication and influence strategies.
• Implementing trust-building techniques and behaviors.
• Managing ethical influence.

Module 4: Persuasive Language and Communication

• Techniques for utilizing persuasive language and communication strategies.
• Implementing persuasive messaging and storytelling.
• Utilizing linguistic techniques and communication frameworks.
• Managing persuasive communication.

Module 5: Social Proof and Authority

• Principles of leveraging social proof and authority in sales.
• Understanding social proof and credibility building.
• Implementing authority building techniques and strategies.
• Managing social proof.

Module 6: Addressing Objections and Resistance

• Techniques for addressing objections and resistance through persuasion.
• Implementing objection handling and counter-argument strategies.
• Utilizing persuasion techniques to overcome resistance.
• Managing objections.

Module 7: Reciprocity and Scarcity

• Role of reciprocity and scarcity in influencing buyer decisions.
• Understanding reciprocity and scarcity principles.
• Implementing influence strategies based on these principles.
• Managing reciprocity.

Module 8: Persuasion Skills Assessment and Development

• Techniques for conducting persuasion skills assessments and development planning.
• Implementing self-assessment and feedback mechanisms.
• Utilizing improvement techniques and action planning.
• Managing persuasion skills development.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.