Live Streaming & Virtual Event Marketing: Engaging Audiences With Live And Virtual Events

Introduction

Live Streaming & Virtual Event Marketing training empowers professionals to create and execute engaging live and virtual events that connect with audiences globally. This course focuses on analyzing virtual event platforms, implementing live streaming production techniques, and understanding the impact of interactive virtual experiences on brand engagement and audience participation. Participants will learn to develop compelling virtual event formats, utilize live streaming tools, and understand the intricacies of using virtual events to enhance brand storytelling and drive audience interaction. By mastering live streaming and virtual event marketing, professionals can enhance their ability to build immersive brand experiences, expand audience reach, and contribute to a more dynamic and engaging event strategy.

The increasing demand for interactive and accessible event experiences necessitates a comprehensive understanding of live streaming and virtual event marketing best practices. This course delves into the nuances of virtual event platforms, live production techniques, and audience engagement strategies, empowering participants to develop and implement tailored virtual event plans. By integrating virtual event expertise with marketing acumen, this program enables individuals to lead initiatives that maximize audience participation and drive measurable event outcomes.

Target Audience:

• Event planners
• Marketing managers
• Digital marketing specialists
• Brand managers
• Communication specialists
• Social media managers
• Content creators
• Business owners
• Individuals interested in virtual events
• Public relations professionals

Course Objectives:

• Understand the principles and benefits of live streaming and virtual event marketing.
• Implement techniques for selecting and utilizing virtual event platforms and tools.
• Understand the role of live streaming production and technical setup in virtual events.
• Implement techniques for creating engaging and interactive virtual event formats.
• Understand the principles of audience engagement and interaction in virtual events.
• Implement techniques for promoting and marketing virtual events to target audiences.
• Understand the role of data analytics and performance tracking in virtual event marketing.
• Implement techniques for integrating virtual events with overall marketing strategies.
• Understand the legal and ethical considerations related to live streaming and virtual events.
• Develop strategies for measuring and optimizing the ROI of virtual event marketing initiatives.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Live Streaming and Virtual Events

• Principles and benefits of live streaming and virtual event marketing.
• Understanding the virtual event landscape and key platforms.
• Benefits of engaging audiences with live and virtual experiences.
• Historical context and evolution of virtual events.

Module 2: Virtual Event Platforms and Tools

• Techniques for selecting and utilizing virtual event platforms and tools.
• Implementing platform features and functionalities.
• Utilizing interactive tools and engagement features.
• Managing virtual event platforms.

Module 3: Live Streaming Production and Technical Setup

• Role of live streaming production and technical setup in virtual events.
• Understanding live streaming equipment and software.
• Implementing live video and audio production techniques.
• Managing live streaming production.

Module 4: Engaging Virtual Event Formats

• Techniques for creating engaging and interactive virtual event formats.
• Implementing virtual webinars, conferences, and workshops.
• Utilizing virtual networking and breakout sessions.
• Managing event formats.

Module 5: Audience Engagement and Interaction

• Principles of audience engagement and interaction in virtual events.
• Understanding virtual event engagement strategies.
• Implementing live Q&A, polls, and chat features.
• Managing audience engagement.

Module 6: Virtual Event Promotion and Marketing

• Techniques for promoting and marketing virtual events to target audiences.
• Implementing virtual event marketing strategies and tactics.
• Utilizing social media, email marketing, and digital advertising.
• Managing event promotion.

Module 7: Data Analytics and Performance Tracking

• Role of data analytics and performance tracking in virtual event marketing.
• Understanding virtual event metrics and reporting.
• Implementing analytics tools and dashboards.
• Managing event analytics.

Module 8: Integration and ROI Measurement

• Techniques for integrating virtual events with overall marketing strategies.
• Implementing virtual events into multi-channel campaigns.
• Utilizing virtual event insights for ROI measurement and optimization.
• Managing integration.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.