INTRODUCTION
In order to bring together competitive activities and customer insights into coherent plans and programs that are strategically important, financially viable, and tactically achievable, organizations face many questions like the ones above. This being said, companies need to focus more purposefully on understanding market needs and synchronizing their strategies so that development of products and services spotlight the right markets and stimulates the most effective Marketing communications and Promotional activities.
Marketing
and Promotion is the function that can be the point turning point in many
organizations. However, the role can be sometimes divided among different
players. These players my include people in market research, competitive
intelligence, Marketing strategy, and Marketing Communications. If they are not
on the same page, then there can be role confusion, poor message creation,
inaccurate market targets, and inappropriately equipped promotional activities.
If the future of the company is more competition and market segments are going
to continue to increase, then clarifying and strengthening the role of
Marketing and Promotions is vital.
COURSE OBJECTIVES
By the end of the course the
participant should be able to;
·
Understand customers’ needs.
· Translate
the market needs into useful product and services.
· Deliver
the right messages to the right customer.
DURATION
3
Days
WHO SHOULD ATTEND
COURSE CONTENT
An
Overview of Marketing Management
The
Strategic Role of Marketing
Analyzing
the Marketing Environment
Consumer
Markets and Buying Behavior
Market
Segmentation
Industry
and Competitor Analysis
Promotion
mix decisions
Implementing
Strategies
GENERAL
NOTES
·
This course is delivered by our seasoned trainers who have
vast experience as expert professionals in the respective fields of practice.
The course is taught through a mix of practical activities, theory, group works
and case studies.
·
Training manuals and additional reference materials are
provided to the participants.
·
Upon successful completion of this course, participants will
be issued with a certificate.
·
We can also do this as tailor-made course to meet
organization-wide needs. Contact us to find out more: training@skillsforafrica.org
· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI
KENYA.
· The training fee covers
tuition fees, training materials, lunch and training venue. Accommodation and
airport transfer are arranged for our participants upon request.
·
Payment should be sent to our bank account before start of
training and proof of payment sent to: training@skillsforafrica.org
Dates | Fees | Location | Apply |
---|---|---|---|
09/09/2024 - 13/09/2024 | $1500 | Nairobi |
Physical Class Online Class |
14/10/2024 - 18/10/2024 | $2950 | Kigali |
Physical Class Online Class |
11/11/2024 - 15/11/2024 | $1500 | Mombasa |
Physical Class Online Class |
09/12/2024 - 13/12/2024 | $1500 | Nairobi |
Physical Class Online Class |