Performance Marketing And Growth Hacking Training Course

Introduction:

The Performance Marketing and Growth Hacking training course is designed to equip digital marketing professionals with the strategies, tools, and insights needed to drive measurable business growth. With the increasing demand for cost-efficient and data-driven marketing strategies, this course offers a comprehensive understanding of how to effectively execute performance marketing campaigns and apply growth hacking techniques across digital channels. Participants will learn how to optimize marketing budgets, track performance, and maximize ROI by utilizing data and experimentation.

This training course delves into key concepts such as conversion rate optimization (CRO), paid search, affiliate marketing, and how to leverage social media platforms for high-growth strategies. In addition, participants will explore the application of growth hacking principles to generate rapid growth in customer acquisition, engagement, and retention.

Target Audience:

This course is ideal for:

• Digital Marketing Managers
• Performance Marketing Specialists
• Entrepreneurs and Business Owners looking to scale their online businesses
• Growth Hackers and professionals in startup environments
• Social Media and Content Marketers focused on growth-driven campaigns
• Marketing Analysts and Data Analysts
• Marketing Teams and Agencies involved in driving digital marketing performance

Whether you're looking to build an in-house team capable of executing performance-driven campaigns or are looking for personal skill development, this course provides valuable insights into the world of performance marketing and growth hacking.

Course Objectives:

By the end of this course, participants will be able to:

• Understand Performance Marketing: Gain a comprehensive understanding of performance marketing principles, including the channels, metrics, and strategies used to drive measurable results.
• Optimize Marketing Campaigns: Learn how to create and optimize campaigns to achieve high conversion rates, low customer acquisition costs, and increased return on investment (ROI).
• Leverage Growth Hacking Principles: Apply innovative growth hacking techniques to rapidly scale customer acquisition, retention, and engagement.
• Utilize Paid Advertising Effectively: Understand the nuances of paid search, display ads, social media advertising, and affiliate marketing to drive performance.
• Analyze Key Metrics: Master how to analyze and interpret data from multiple digital marketing channels to make informed decisions and improve campaign performance.
• Growth through Experimentation: Understand the importance of A/B testing, customer feedback, and iteration to continuously improve marketing strategies and drive rapid growth.
• Leverage Data Analytics for Growth: Learn to use data-driven approaches to predict, test, and optimize growth strategies effectively.
• Implement Cost-Efficient Campaigns: Develop skills to manage budgets while maintaining high ROI through performance-based marketing strategies.
• Drive Business Growth and Customer Retention: Learn techniques for sustainable growth and maximizing lifetime customer value (CLV) through digital strategies.

Participants will leave the course with actionable insights and the tools needed to implement successful performance marketing campaigns and accelerate business growth through innovative strategies and data-driven decision-making.

Duration

10 Days

Course content

Introduction to Performance Marketing & Growth Hacking

• Overview of performance marketing and growth hacking
• Key differences and similarities
• The importance of data-driven strategies in digital marketing

Understanding Digital Marketing Channels

• Paid media (PPC, display ads, affiliate marketing)
• Organic media (SEO, content marketing)
• Social media marketing
• Email marketing and retargeting

Fundamentals of Performance Marketing

• Setting clear objectives and KPIs
• Budget allocation and optimization
• Metrics to track in performance marketing (CPC, CPA, ROI, etc.)

Conversion Rate Optimization (CRO)

• Techniques for improving landing pages
• A/B testing strategies
• Optimizing customer journeys for conversions

Paid Search Advertising (PPC)

• Google Ads setup and strategies
• Bid management and targeting
• Conversion tracking and attribution

Affiliate Marketing Strategies

• How affiliate marketing works
• Setting up and managing affiliate programs
• Tracking and measuring affiliate performance

Social Media Advertising

• Overview of Facebook, Instagram, and LinkedIn Ads
• Targeting, segmentation, and budget management
• Measuring social media ROI and performance

Growth Hacking Fundamentals

• What is growth hacking?
• The growth hacker mindset and approach
• Key tools and techniques for growth hackers

Building and Scaling Marketing Funnels

• Designing customer acquisition funnels
• Lead nurturing and conversion tactics
• Automating marketing funnels for efficiency

Email Marketing and Automation

• Building email lists and segmentation
• Effective email campaigns and personalization
• Using automation to scale engagement

Using Data for Growth

• Introduction to web analytics tools (Google Analytics, etc.)
• Tracking key performance indicators (KPIs)
• Analyzing data to drive campaign decisions

Experimentation and A/B Testing

• The science of A/B testing
• Running successful experiments across channels
• Iterating and optimizing based on test results

Customer Retention and Lifetime Value (LTV)

• Strategies for improving customer retention
• Increasing customer lifetime value (LTV)
• Building brand loyalty through performance marketing

Leveraging Influencer and Content Marketing

• How influencers can help drive growth
• Creating a content marketing strategy
• Measuring the effectiveness of content campaigns

Scaling Growth with Automation and Tools

• Automating marketing workflows for efficiency
• Using growth hacking tools (Zapier, Hotjar, etc.)
• Building a scalable marketing infrastructure

These modules are designed to provide a thorough understanding of performance marketing and growth hacking, combining both traditional and innovative techniques to help participants drive business growth. Each module includes practical exercises and case studies to apply the concepts effectively.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.