Introduction
The craft beverage industry, encompassing artisanal beers, locally sourced spirits, and unique ciders, is a dynamic and rapidly evolving sector within hospitality. This comprehensive training course equips professionals with the specialized knowledge and service skills to excel in craft beverage service while staying ahead of the latest trends. Learn how to properly handle and present a diverse range of craft beverages, understand their unique characteristics and production methods, provide knowledgeable recommendations, and create exceptional guest experiences that celebrate the artistry of craft beverages. Mastering craft beverage service and trends is essential for enhancing guest satisfaction and driving sales in modern bars, restaurants, and tasting rooms.
This intensive training course delves into the nuances of serving and appreciating the diverse world of craft beverages. We will explore current trends in brewing, distilling, and cider-making, as well as best practices for glassware selection, pouring techniques, pairing suggestions, and engaging with guests about the unique qualities of each craft beverage. By understanding the passion and craftsmanship behind these artisanal drinks and developing confident service skills, you'll be empowered to elevate the guest experience and position your establishment as a destination for craft beverage enthusiasts.
Target Audience
- Bartenders and Mixologists
- Restaurant Servers and Managers
- Craft Brewery and Distillery Tasting Room Staff
- Beverage Directors and Managers
- Sommeliers and Beverage Program Developers
- Retail Beverage Specialists
- Hospitality Professionals Seeking to Enhance Beverage Knowledge
Course Objectives
- Understand the key characteristics and production methods of various craft beverages (beer, spirits, cider).
- Master proper serving techniques, including glassware selection and pouring methods for craft beverages.
- Develop the ability to describe and recommend craft beverages based on guest preferences.
- Stay informed about current trends and innovations within the craft beverage industry.
- Learn effective techniques for pairing craft beverages with food.
- Understand the legal and responsible service of alcoholic craft beverages.
- Develop skills in managing and maintaining a craft beverage program.
- Learn how to create engaging and informative craft beverage menus and presentations.
Duration
5 Days
Course Outline
Module 1: Exploring the World of Craft Beverages
- Defining "craft beverage" and understanding the key distinctions from mass-produced options for your module.
- Examining the history and evolution of the craft brewing, distilling, and cider-making industries.
- Understanding the key ingredients and production processes for different craft beverage categories.
- Exploring the diverse styles and flavor profiles within each craft beverage type.
- Setting the stage for providing knowledgeable and engaging craft beverage service.
Module 2: Mastering Craft Beverage Service Techniques
- Learning proper techniques for handling, storing, and serving a variety of craft beverages for your module.
- Understanding the importance of glassware selection and its impact on the drinking experience.
- Mastering different pouring techniques to showcase the appearance and aroma of craft beverages.
- Developing skills in presenting craft beverages to guests with confidence and enthusiasm.
- Ensuring proper temperature control for optimal enjoyment.
Module 3: Describing and Recommending Craft Beverages
- Developing a vocabulary to accurately describe the aroma, flavor, and mouthfeel of different craft beverages for your module.
- Learning how to identify key characteristics and potential flavor pairings.
- Asking effective questions to understand guest preferences and guide recommendations.
- Building confidence in suggesting craft beverage options based on guest tastes and food choices.
- Effectively communicating the unique story and craftsmanship behind each beverage.
Module 4: Navigating Current Craft Beverage Trends
- Staying informed about the latest trends and innovations in the craft brewing industry (e.g., hazy IPAs, sours, barrel-aging) for your module.
- Understanding emerging trends in craft distilling (e.g., unique botanicals, experimental aging).
- Exploring the growing popularity of craft cider and its diverse styles.
- Identifying trends in low-alcohol and non-alcoholic craft beverages.
- Learning how to incorporate current trends into your beverage program.
Module 5: The Art of Craft Beverage and Food Pairing
- Understanding the principles of food and beverage pairing, focusing on craft beer, spirits, and cider for your module.
- Learning how to identify complementary and contrasting flavors and textures.
- Developing pairing suggestions for different menu items and craft beverage styles.
- Guiding guests in selecting pairings that enhance their dining experience.
- Creating and presenting thoughtful craft beverage and food pairing menus.
Module 6: Responsible Service of Craft Alcoholic Beverages
- Understanding the legal responsibilities and best practices for serving alcoholic beverages, including craft options for your module.
- Recognizing the signs of intoxication and implementing responsible service protocols.
- Understanding local regulations regarding alcohol service and sales.
- Promoting responsible consumption among guests.
- Implementing strategies for preventing underage drinking.
Module 7: Managing and Maintaining a Craft Beverage Program
- Developing strategies for curating a diverse and appealing craft beverage menu for your establishment for your module.
- Implementing effective inventory management and rotation practices for craft beverages.
- Understanding pricing strategies and profitability for craft beverage offerings.
- Training staff on craft beverage knowledge and service standards.
- Building relationships with local craft breweries, distilleries, and cideries.
Module 8: Craft Beverage Menu Development and Presentation
- Creating engaging and informative craft beverage menus that highlight the unique offerings for your module.
- Utilizing descriptive language and highlighting key characteristics of each beverage.
- Organizing the menu logically and attractively.
- Incorporating tasting notes, ABV, and origin information.
- Developing creative and appealing presentation methods for craft beverage flights and selections.
Training Approach
This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.
Tailor-Made Course
This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Training Venue
The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.
Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant
Certification
Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.
Airport Pickup and Accommodation
Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 7 working days before commencement of the training.
