Product Marketing & Launch Strategies: Effectively Bringing Products To Market

Introduction

Product Marketing & Launch Strategies training equips professionals with the skills to effectively bring products to market, driving adoption and achieving business objectives. This course focuses on analyzing market needs, implementing product positioning strategies, and understanding the impact of compelling launch campaigns on product success. Participants will learn to develop go-to-market plans, utilize product messaging frameworks, and understand the intricacies of using market research to inform product development and launch activities. By mastering product marketing, professionals can enhance their ability to drive product adoption, build strong product brands, and contribute to a more successful and customer-focused product strategy.

The increasing competition in product markets necessitates a comprehensive understanding of product marketing and launch strategies best practices. This course delves into the nuances of product positioning, competitive analysis, and customer segmentation, empowering participants to develop and implement tailored go-to-market strategies. By integrating product expertise with marketing acumen, this program enables individuals to lead initiatives that maximize product launch success and drive sustainable product growth.

Target Audience:

• Product managers
• Marketing managers
• Product marketing managers
• Brand managers
• Sales managers
• Business analysts
• Product owners
• Entrepreneurs
• Individuals interested in product launches
• Startup founders

Course Objectives:

• Understand the principles and importance of product marketing and launch strategies.
• Implement techniques for conducting market research and identifying customer needs.
• Understand the role of product positioning and messaging in effective product marketing.
• Implement techniques for developing a comprehensive go-to-market (GTM) plan.
• Understand the principles of product launch planning and execution.
• Implement techniques for creating compelling product launch campaigns and materials.
• Understand the role of sales enablement and channel marketing in product launches.
• Implement techniques for measuring and analyzing product launch success.
• Understand the legal and ethical considerations related to product marketing and advertising.
• Develop strategies for post-launch product marketing and growth.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Product Marketing

• Principles and importance of product marketing and launch strategies.
• Understanding the product marketing framework and process.
• Benefits of effectively bringing products to market.
• Historical context and evolution of product marketing.

Module 2: Market Research and Customer Needs

• Techniques for conducting market research and identifying customer needs.
• Implementing customer surveys, interviews, and competitive analysis.
• Utilizing market research tools and methodologies.
• Managing market research.

Module 3: Product Positioning and Messaging

• Role of product positioning and messaging in effective product marketing.
• Understanding value propositions and messaging frameworks.
• Implementing competitive differentiation and positioning strategies.
• Managing product messaging.

Module 4: Go-to-Market (GTM) Planning

• Techniques for developing a comprehensive go-to-market (GTM) plan.
• Implementing GTM strategy and planning processes.
• Utilizing GTM templates and frameworks.
• Managing GTM plans.

Module 5: Product Launch Planning and Execution

• Principles of product launch planning and execution.
• Understanding launch phases and milestones.
• Implementing launch checklists and project management.
• Managing product launches.

Module 6: Launch Campaigns and Materials

• Techniques for creating compelling product launch campaigns and materials.
• Implementing launch marketing strategies and tactics.
• Utilizing content marketing, PR, and advertising.
• Managing launch campaigns.

Module 7: Sales Enablement and Channel Marketing

• Role of sales enablement and channel marketing in product launches.
• Understanding sales training and enablement materials.
• Implementing channel partner programs and communication.
• Managing sales enablement.

Module 8: Measurement, Analysis, and Post-Launch Growth

• Techniques for measuring and analyzing product launch success.
• Implementing product launch metrics and reporting.
• Utilizing data analytics for post-launch optimization.
• Managing product growth.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.