Public Speaking & Presentation Skills For Marketers: Delivering Impactful Presentations

Introduction

Public Speaking & Presentation Skills for Marketers training empowers marketing professionals to deliver compelling and persuasive presentations, enhancing their ability to communicate key messages and drive campaign success. This course focuses on analyzing audience needs, implementing effective storytelling techniques, and understanding the impact of confident delivery on audience engagement and retention. Participants will learn to develop structured presentations, utilize visual aids effectively, and understand the intricacies of using voice modulation and body language to enhance communication. By mastering public speaking, professionals can enhance their ability to influence stakeholders, build brand credibility, and contribute to more impactful marketing presentations.

The increasing need for marketers to present ideas and results to diverse audiences necessitates a comprehensive understanding of public speaking and presentation best practices. This course delves into the nuances of overcoming presentation anxiety, crafting compelling narratives, and utilizing interactive presentation techniques, empowering participants to develop and deliver tailored presentations that resonate with their audiences. By integrating communication expertise with marketing acumen, this program enables individuals to lead initiatives that maximize presentation effectiveness and drive measurable marketing outcomes.

Target Audience:

• Marketing managers
• Brand managers
• Digital marketing specialists
• Content creators
• Sales professionals
• Public relations specialists
• Business owners
• Entrepreneurs
• Individuals interested in improving presentation skills
• Startup founders

Course Objectives:

• Understand the principles and importance of effective public speaking for marketers.
• Implement techniques for analyzing audience needs and tailoring presentations accordingly.
• Understand the role of storytelling and narrative structure in engaging presentations.
• Implement techniques for developing clear and concise presentation content.
• Understand the principles of effective visual aid design and utilization.
• Implement techniques for managing presentation anxiety and building confidence.
• Understand the role of voice modulation and body language in impactful presentations.
• Implement techniques for delivering persuasive and memorable presentations.
• Understand the legal and ethical considerations related to presenting marketing data and claims.
• Develop strategies for practicing and refining presentation skills for continuous improvement.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Public Speaking for Marketers

• Principles and importance of effective public speaking for marketers.
• Understanding the presentation process and key components.
• Benefits of delivering impactful presentations.
• Historical context and evolution of public speaking.

Module 2: Audience Analysis and Tailoring

• Techniques for analyzing audience needs and tailoring presentations accordingly.
• Implementing audience research and demographic analysis.
• Utilizing audience feedback and interaction.
• Managing audience engagement.

Module 3: Storytelling and Narrative Structure

• Role of storytelling and narrative structure in engaging presentations.
• Understanding narrative arcs and storytelling techniques.
• Implementing compelling introductions and conclusions.
• Managing narrative flow.

Module 4: Content Development and Clarity

• Techniques for developing clear and concise presentation content.
• Implementing content organization and structure.
• Utilizing clear and concise language.
• Managing content clarity.

Module 5: Visual Aid Design and Utilization

• Principles of effective visual aid design and utilization.
• Understanding slide design and formatting.
• Implementing visual storytelling and data visualization.
• Managing visual aids.

Module 6: Presentation Anxiety and Confidence Building

• Techniques for managing presentation anxiety and building confidence.
• Implementing relaxation techniques and visualization.
• Utilizing practice and rehearsal strategies.
• Managing anxiety.

Module 7: Voice Modulation and Body Language

• Role of voice modulation and body language in impactful presentations.
• Understanding vocal variety and pacing.
• Implementing effective body language and eye contact.
• Managing delivery.

Module 8: Persuasion, Practice, and Improvement

• Techniques for delivering persuasive and memorable presentations.
• Implementing persuasive communication strategies.
• Utilizing feedback and evaluation for improvement.
• Managing presentation practice.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.