Social Selling Mastery On Linkedin & Beyond: Building Relationships And Closing Deals On Social Platforms

Introduction

Social Selling Mastery on LinkedIn & Beyond training equips professionals with the methodologies to leverage social platforms for building genuine relationships and driving sales success. This course focuses on analyzing social selling strategies, implementing effective engagement techniques, and understanding the impact of authentic interactions on lead generation and deal closure. Participants will learn to optimize social profiles, utilize content marketing for thought leadership, and understand the intricacies of social listening and relationship management. By mastering social selling, professionals can enhance their online presence, build trust with prospects, and contribute to a more personalized and effective sales approach.

The evolving landscape of modern sales necessitates a comprehensive understanding of social selling best practices and digital relationship building. This course delves into the nuances of social media algorithms, content curation, and strategic networking, empowering participants to develop and implement tailored social selling strategies. By integrating social media expertise with sales acumen, this program enables individuals to lead initiatives that maximize social platform utilization and drive sales outcomes.

Target Audience:

• Sales professionals
• Business development managers
• Marketing professionals
• Entrepreneurs
• Recruiters
• Individuals interested in social selling
• Social media managers
• Consultants
• Executives

Course Objectives:

• Understand the principles and importance of social selling on LinkedIn and other social platforms.
• Implement techniques for optimizing social profiles for lead generation and relationship building.
• Understand the role of content marketing and thought leadership in social selling.
• Implement techniques for engaging with prospects and building authentic relationships.
• Understand the principles of social listening and monitoring for lead identification.
• Implement techniques for utilizing social media algorithms to enhance visibility and reach.
• Understand the role of strategic networking and community building in social selling.
• Implement techniques for measuring social selling effectiveness and ROI.
• Understand the legal and ethical considerations related to social selling.
• Implement techniques for developing and delivering training programs on social selling.
• Understand the challenges and opportunities of implementing social selling in diverse industries.
• Understand the role of continuous improvement in social selling practices.
• Develop strategies for integrating social selling with traditional sales methodologies.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Social Selling

• Principles and importance of social selling on LinkedIn and other social platforms.
• Understanding the relationship between social media and sales.
• Benefits of effective social selling strategies.
• Historical context and evolution of social selling.

Module 2: Social Profile Optimization

• Techniques for optimizing social profiles for lead generation and relationship building.
• Implementing profile customization and keyword optimization.
• Utilizing profile analytics and metrics.
• Managing profile optimization.

Module 3: Content Marketing and Thought Leadership

• Role of content marketing and thought leadership in social selling.
• Understanding content curation and creation strategies.
• Implementing content distribution and engagement tactics.
• Managing content marketing.

Module 4: Prospect Engagement and Relationship Building

• Techniques for engaging with prospects and building authentic relationships.
• Implementing direct messaging and connection requests.
• Utilizing engagement groups and discussions.
• Managing prospect engagement.

Module 5: Social Listening and Monitoring

• Principles of social listening and monitoring for lead identification.
• Understanding keyword tracking and industry trends.
• Implementing social listening tools and techniques.
• Managing social listening.

Module 6: Social Media Algorithm Optimization

• Techniques for utilizing social media algorithms to enhance visibility and reach.
• Implementing content scheduling and timing strategies.
• Utilizing engagement metrics and analytics.
• Managing algorithm optimization.

Module 7: Strategic Networking and Community Building

• Role of strategic networking and community building in social selling.
• Understanding network expansion and relationship management.
• Implementing community engagement and participation.
• Managing strategic networking.

Module 8: Measuring Social Selling Effectiveness

• Techniques for measuring social selling effectiveness and ROI.
• Implementing social selling metrics and analytics.
• Utilizing reporting and dashboard tools.
• Managing social selling measurement.

Module 9: Legal and Ethical Considerations

• Legal and ethical considerations related to social selling.
• Understanding data privacy and compliance.
• Implementing ethical communication and engagement practices.
• Managing legal compliance.

Module 10: Training Programs on Social Selling

• Techniques for developing and delivering training programs on social selling.
• Implementing training modules and content.
• Utilizing training aids and resources.
• Managing training programs.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.