Strategic Marketing Planning & Execution: Aligning Marketing With Business Goals

Introduction

Strategic Marketing Planning & Execution training empowers professionals to develop and implement comprehensive marketing strategies that directly support organizational objectives. This course focuses on analyzing market opportunities, implementing strategic planning frameworks, and understanding the impact of aligned marketing activities on business growth and profitability. Participants will learn to develop mission-driven marketing plans, utilize strategic analysis tools, and understand the intricacies of using data to measure and optimize marketing performance. By mastering strategic marketing planning, professionals can enhance their ability to drive business success, improve marketing effectiveness, and contribute to a more integrated and aligned organizational strategy.

The increasing complexity of market dynamics necessitates a comprehensive understanding of strategic marketing planning and execution best practices. This course delves into the nuances of market segmentation, competitive positioning, and marketing mix optimization, empowering participants to develop and implement tailored marketing strategies. By integrating strategic thinking with marketing expertise, this program enables individuals to lead initiatives that maximize marketing impact and drive sustainable business results.

Target Audience:

• Marketing managers
• Brand managers
• Business owners
• Strategic planners
• Marketing analysts
• Product managers
• Sales managers
• Consultants
• Individuals interested in strategic marketing
• Entrepreneurs

Course Objectives:

• Understand the principles and importance of strategic marketing planning and execution.
• Implement techniques for conducting market analysis and identifying market opportunities.
• Understand the role of mission, vision, and values in developing a strategic marketing plan.
• Implement techniques for developing strategic marketing objectives and goals.
• Understand the principles of market segmentation and target audience identification.
• Implement techniques for developing a competitive positioning strategy and value proposition.
• Understand the role of the marketing mix (4Ps/7Ps) in executing a strategic marketing plan.
• Implement techniques for developing a marketing budget and resource allocation plan.
• Understand the principles of marketing performance measurement and optimization.
• Develop strategies for aligning marketing activities with overall business goals.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Strategic Marketing Planning

• Principles and importance of strategic marketing planning and execution.
• Understanding the strategic marketing planning process and frameworks.
• Benefits of aligning marketing with business goals.
• Historical context and evolution of strategic marketing.

Module 2: Market Analysis and Opportunity Identification

• Techniques for conducting market analysis and identifying market opportunities.
• Implementing SWOT analysis and PESTLE analysis.
• Utilizing market research and data analysis.
• Managing market analysis.

Module 3: Mission, Vision, and Values in Marketing Planning

• Role of mission, vision, and values in developing a strategic marketing plan.
• Understanding the importance of brand purpose and values.
• Implementing mission-driven marketing strategies.
• Managing brand values.

Module 4: Strategic Marketing Objectives and Goals

• Techniques for developing strategic marketing objectives and goals.
• Implementing SMART goal setting and performance metrics.
• Utilizing goal alignment and tracking.
• Managing marketing objectives.

Module 5: Market Segmentation and Target Audience

• Principles of market segmentation and target audience identification.
• Understanding customer segmentation and profiling.
• Implementing target audience analysis and research.
• Managing market segmentation.

Module 6: Competitive Positioning and Value Proposition

• Techniques for developing a competitive positioning strategy and value proposition.
• Implementing competitive analysis and differentiation strategies.
• Utilizing value proposition design and messaging.
• Managing competitive positioning.

Module 7: Marketing Mix (4Ps/7Ps) Execution

• Role of the marketing mix (4Ps/7Ps) in executing a strategic marketing plan.
• Understanding product, price, place, promotion, people, process, and physical evidence.
• Implementing marketing mix strategies and tactics.
• Managing marketing mix.

Module 8: Budgeting, Measurement, and Optimization

• Techniques for developing a marketing budget and resource allocation plan.
• Implementing marketing performance measurement and optimization.
• Utilizing data analytics and reporting.
• Managing marketing budgets.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.