Talent Acquisition & Retention For Sales Teams: Building Strong Sales Teams

Introduction

Talent Acquisition & Retention for Sales Teams training empowers professionals to build and maintain high-performing sales teams through strategic talent management. This course focuses on analyzing recruitment strategies, implementing effective onboarding processes, and understanding the impact of retention initiatives on sales performance and team morale. Participants will learn to develop candidate profiles, utilize data-driven recruitment techniques, and understand the intricacies of creating a positive and engaging work environment. By mastering talent acquisition and retention, professionals can enhance their ability to attract top sales talent, reduce turnover, and contribute to a more stable and successful sales organization.

The increasing competition for top sales talent necessitates a comprehensive understanding of talent acquisition and retention best practices. This course delves into the nuances of employer branding, performance management, and career development, empowering participants to develop and implement tailored talent strategies. By integrating HR expertise with sales leadership acumen, this program enables individuals to lead initiatives that maximize team potential and drive sales success.

Target Audience:

• Sales managers
• HR managers
• Recruitment professionals
• Sales directors
• Business development managers
• Account managers
• Team leaders
• Individuals interested in talent management
• Executives

Course Objectives:

• Understand the principles and importance of talent acquisition and retention for sales teams.
• Implement techniques for developing effective candidate profiles and job descriptions.
• Understand the role of employer branding and recruitment marketing in attracting top talent.
• Implement techniques for utilizing data-driven recruitment methods and tools.
• Understand the principles of effective onboarding and training for new sales team members.
• Implement techniques for developing performance management and feedback systems.
• Understand the role of career development and growth opportunities in retaining sales talent.
• Implement techniques for conducting employee satisfaction surveys and retention audits.
• Understand the legal and ethical considerations related to talent acquisition and retention.
• Implement techniques for developing and delivering training programs on talent management.
• Understand the challenges and opportunities of implementing talent strategies in diverse sales environments.
• Understand the role of continuous improvement in talent acquisition and retention practices.
• Develop strategies for utilizing technology to enhance talent management and employee engagement.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Talent Acquisition and Retention

• Principles and importance of talent acquisition and retention for sales teams.
• Understanding the relationship between talent management and sales performance.
• Benefits of building strong and stable sales teams.
• Historical context and evolution of talent management.

Module 2: Developing Candidate Profiles and Job Descriptions

• Techniques for developing effective candidate profiles and job descriptions.
• Implementing competency-based job descriptions.
• Utilizing candidate persona development.
• Managing candidate profiles.

Module 3: Employer Branding and Recruitment Marketing

• Role of employer branding and recruitment marketing in attracting top talent.
• Understanding employer brand development and communication.
• Implementing recruitment marketing strategies and techniques.
• Managing employer branding.

Module 4: Data-Driven Recruitment Methods

• Techniques for utilizing data-driven recruitment methods and tools.
• Implementing recruitment analytics and reporting.
• Utilizing applicant tracking systems (ATS) and other technologies.
• Managing data-driven recruitment.

Module 5: Onboarding and Training

• Principles of effective onboarding and training for new sales team members.
• Understanding onboarding frameworks and methodologies.
• Implementing training programs and development plans.
• Managing onboarding.

Module 6: Performance Management and Feedback

• Techniques for developing performance management and feedback systems.
• Implementing performance metrics and evaluation strategies.
• Utilizing feedback mechanisms and coaching techniques.
• Managing performance.

Module 7: Career Development and Growth Opportunities

• Role of career development and growth opportunities in retaining sales talent.
• Understanding career pathing and development plans.
• Implementing mentorship and training programs.
• Managing career development.

Module 8: Employee Satisfaction and Retention Audits

• Techniques for conducting employee satisfaction surveys and retention audits.
• Implementing survey tools and data analysis.
• Utilizing retention metrics and feedback mechanisms.
• Managing retention audits.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.