Website And Social Media Management Basics: Building Your Online Presence

Introduction:

In today's digital landscape, a professional online presence is crucial for individuals and businesses alike. This training course on Website and Social Media Management Basics equips participants with the foundational knowledge and skills to effectively manage their online presence. Participants will learn how to maintain a professional website, create engaging social media content, and build a strong online brand. This course bridges the gap between basic online usage and strategic digital presence management, empowering professionals to leverage the power of the internet.

Target Audience:

This course is designed for individuals and professionals seeking to establish or improve their online presence, including:

• Office Administrators
• Small Business Owners
• Marketing Assistants
• Freelancers
• Anyone responsible for managing a website or social media accounts

Course Objectives:

Upon completion of this Website and Social Media Management Basics training course, participants will be able to:

• Understand the fundamentals of website and social media management.
• Maintain a professional website with content updates and basic SEO.
• Create and schedule engaging social media content for various platforms.
• Understand the importance of consistent branding across online platforms.
• Utilize social media analytics to track performance and engagement.
• Implement basic SEO strategies to improve website visibility.
• Understand the importance of online reputation management.
• Develop a content calendar for website and social media updates.
• Utilize social media management tools for efficiency.
• Understand the ethical and legal considerations of online content.
• Respond to online comments and messages professionally.
• Enhance their ability to build and maintain a professional online presence.
• Improve their efficiency in managing website and social media accounts.
• Contribute to improved brand awareness and online engagement.
• Stay up-to-date with the latest trends and best practices in online presence management.
• Become a more confident and effective online communicator.
• Understand the importance of online security and privacy.
• Learn how to use website and social media management tools effectively.

DURATION

5 Days

COURSE CONTENT

Module 1: Foundations of Online Presence Management

• Understanding the importance of a professional online presence.
• Overview of website and social media platforms.
• Defining your target audience and online goals.
• Establishing a consistent brand identity online.
• Ethical and legal considerations in online content creation.

Module 2: Website Basics and Content Management

• Understanding website structure and navigation.
• Introduction to content management systems (CMS) like WordPress.
• Creating and updating website content (text, images, videos).
• Basic website optimization for search engines (SEO).
• Maintaining website security and backups.

Module 3: Social Media Platform Fundamentals

• Overview of major social media platforms (Facebook, Instagram, LinkedIn, Twitter).
• Understanding platform-specific features and best practices.
• Creating and optimizing social media profiles.
• Developing a social media strategy aligned with your goals.
• Understanding social media algorithms and reach.

Module 4: Content Creation and Scheduling

• Developing engaging and relevant content for social media.
• Creating a content calendar and scheduling posts.
• Using visual content (images, videos, graphics) effectively.
• Writing compelling captions and calls to action.
• Utilizing social media content creation tools.

Module 5: Social Media Engagement and Community Building

• Understanding the importance of social media engagement.
• Responding to comments, messages, and mentions.
• Building relationships with followers and influencers.
• Running contests and giveaways to increase engagement.
• Managing online communities and groups.

Module 6: Social Media Analytics and Performance Tracking

• Understanding key social media metrics (reach, engagement, impressions).
• Using platform analytics tools to track performance.
• Analyzing data to identify trends and optimize content.
• Creating reports to measure social media ROI.
• Using third-party analytics tools for deeper insights.

Module 7: Basic SEO and Online Visibility

• Understanding the basics of search engine optimization (SEO).
• Keyword research and implementation.
• On-page optimization techniques.
• Building backlinks and improving website authority.
• Using SEO tools to track website performance.

Module 8: Online Reputation Management

• Understanding the importance of online reputation.
• Monitoring online reviews and mentions.
• Responding to negative feedback and reviews professionally.
• Building a positive online reputation through consistent content.
• Utilizing tools for reputation monitoring.

Module 9: Social Media Management Tools and Best Practices

• Overview of social media management tools (Hootsuite, Buffer, etc.).
• Using tools for scheduling, monitoring, and analytics.
• Implementing best practices for social media management.
• Staying up-to-date with social media trends and algorithm changes.
• Developing a long-term online presence management strategy.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.