Workshop On Behaviour Change Communication For Health Promotion

INTRODUCTION

Investing significant resources annually to modify human behavior is a common practice, but not all intervention strategies yield the desired results. Research underscores that the most successful interventions are those rooted in a thorough understanding of the targeted health behaviors and the specific environmental context in which they occur. Behaviour Change Communication (BCC) has emerged as a powerful tool in various health promotion programs, effectively improving the well-being of target populations. BCC is a systematic, well-planned process that motivates individuals to adopt and sustain health-promoting behaviors and lifestyles. We offer a five-day intensive training designed to enhance the capabilities of service providers, planners, and decision-makers involved in health-oriented programs. This workshop on Behaviour Change Communication for Health Promotion will equip participants with the skills to develop responsive BCC programs that contribute to achieving SDG 3: ensuring healthy lives and promoting well-being for all ages.

COURSE OBJECTIVES

By the end of this course on Behaviour Change Communication for Health Promotion, participants will be equipped to:

• Understand the foundational concepts of behavior change communication for health promotion, including the theoretical frameworks that underpin BCC programs.
• Design comprehensive behavior change communication strategies for health promotion.
• Implement and monitor effective BCC programs, ensuring they meet their intended goals.
• Create impactful communication strategies tailored to specific health challenges.
• Apply the 7 C's of effective health communication to enhance the reach and effectiveness of their messaging.

WHO SHOULD ATTEND

This course on Behaviour Change Communication for Health Promotion is ideal for health workers, program managers, counselors, health educators, journalists, and other professionals involved in health and non-health communication. It is designed to equip participants with the necessary skills to design, implement, and evaluate effective behavior change communication interventions for health promotion.

DURATION

5 Days

COURSE CONTENT

Introduction to Behaviour Change Communication

• Defining behavior change and behavior change communication
• The behavior change process
• Key theories in behavior change communication
• Guiding principles for BCC
• Characteristics of effective behavior change communication programs

Designing Behaviour Change Communication Programs

• Problem definition and target audience identification
• Conducting formative assessments
• Segmenting target populations
• Defining communication and behavior change objectives
• Selecting appropriate communication channels
• Designing key messages and materials
• Pre-testing materials and messages for effectiveness

Dissemination, Implementation, Monitoring, and Evaluation of BCC Programs

• Strategies for message dissemination
• Monitoring the effectiveness of BCC programs
• Evaluating program impact and re-planning for improvements
• Assessing the effect of communication strategies on behavior change

Designing a Communication Strategy

• Step-by-step guide to designing an effective communication strategy
• Key elements that make a communication strategy successful

The 7 C's of Effective Health Communication

• Commanding attention through engaging communication
• Catering to both emotional and rational appeals
• Ensuring clarity of message
• Maintaining consistency across all communications
• Communicating tangible benefits to the audience
• Building trust with the audience
• Creating a compelling call to action

GENERAL NOTES

• The course is delivered by seasoned trainers with extensive experience in their respective fields, using a blend of practical activities, theory, group work, and case studies.
• Participants will receive comprehensive training manuals and additional reference materials.
• Upon successful completion of this course, participants will be awarded a certificate.
• We also offer tailor-made courses to meet specific organizational needs. Contact us to learn more: training@skillsforafrica.org
• The training will take place at the Skills for Africa Training Institute in Nairobi, Kenya.
• The training fee includes tuition, materials, lunch, and venue costs. Accommodation and airport transfer can be arranged upon request.
• Payment should be made to our bank account before the start of training, with proof of payment sent to training@skillsforafrica.org.