INTRODUCTION
In
many B2B markets, excessive competition is driving-down prices, and products
are becoming commoditized. So companies have to use marketing in a more
effective and structured way. However, most B2B companies do not understand
what marketing is. They confuse it with marketing-communications and as a
result they find it increasingly difficult to compete and be profitable. They
think they can solve the problem by sending out more communications, but that
often achieves nothing and wastes money.
This
training course will show you how to apply marketing effectively in a B2B
environment so that your company can establish itself as an added-value
provider and can overcome price competition. It is specifically for B2B
companies and it shows best-practice with many real-life B2B examples.
COURSE OBJECTIVES
By the end of the course,
participants should be able to:
DURATION
5
Days
WHO SHOULD ATTEND
This training course is
for senior managers, middle managers, marketing executives and anyone else who
really wants to understand what marketing is and how to use it in B2B markets.
Even if you have studied marketing at degree level, this course shows you how
to apply it in practice in B2B markets specifically.
This training course is
suitable for a range of professionals and will greatly benefit:
Any B2B company trying
to overcome price-erosion or commoditization, will benefit by sending their
executives on this course.
COURSE CONTENT
Day One: What Marketing is and How to Apply it?
Day Two: You Need a Process and a Plan to Succeed in the
Market
Day Three: Establishing Marketing Goals and How to Achieve Them
Day Four: How to Innovate and Manage
Products and Solutions through the Life-cycle and Price them Correctly?
Day Five: Using Marketing Communications,
Distributors and Service in the Marketing Mix
GENERAL
NOTES
·
This course is delivered by our seasoned trainers who have
vast experience as expert professionals in the respective fields of practice.
The course is taught through a mix of practical activities, theory, group works
and case studies.
·
Training manuals and additional reference materials are
provided to the participants.
·
Upon successful completion of this course, participants will
be issued with a certificate.
·
We can also do this as tailor-made course to meet
organization-wide needs. Contact us to find out more: training@skillsforafrica.org
· The training will be conducted at SKILLS FOR AFRICA TRAINING INSTITUTE IN NAIROBI
KENYA.
· The training fee covers
tuition fees, training materials, lunch and training venue. Accommodation and
airport transfer are arranged for our participants upon request.
·
Payment should be sent to our bank account before start of
training and proof of payment sent to: training@skillsforafrica.org
Dates | Fees | Location | Apply |
---|---|---|---|
09/09/2024 - 13/09/2024 | $1500 | Nairobi |
Physical Class Online Class |
14/10/2024 - 18/10/2024 | $2950 | Kigali |
Physical Class Online Class |
11/11/2024 - 15/11/2024 | $1500 | Mombasa |
Physical Class Online Class |
09/12/2024 - 13/12/2024 | $1500 | Nairobi |
Physical Class Online Class |