Risk Communication And Crisis Messaging Training Course in Kenya
Introduction
In an age of information overload, misinformation, and rapidly unfolding emergencies, the ability to communicate clearly, credibly, and confidently during a crisis is critical. The Risk Communication and Crisis Messaging Training Course is an intensive, expert-led program designed to equip professionals with the skills, tools, and frameworks needed to deliver timely, accurate, and persuasive messages under pressure. Whether responding to public health threats, environmental disasters, security incidents, or reputational crises, this course empowers participants to build trust, manage fear, and guide public perception through strategic communication.
This course emphasizes proactive planning, message development, audience analysis, media engagement, and the use of digital platforms to navigate crises effectively. Participants will explore real-world case studies, simulate high-pressure communication scenarios, and develop tailored risk communication plans. With a strong focus on transparency, empathy, and coordination, learners will master how to craft and deliver messages that resonate, reduce panic, and inspire informed decision-making in both local and global contexts.
Target Audience
- Public information and communication officers
- Emergency response and disaster risk professionals
- Health promotion and epidemiology teams
- Government spokespersons and crisis managers
- Media and public affairs professionals
- NGO and humanitarian communication specialists
- Corporate communication and risk management teams
- Academics and researchers in crisis communication
Course Objectives
- Understand the principles and psychology of effective risk communication
- Identify key components of crisis messaging and information flow
- Develop strategies for delivering clear, accurate, and consistent messages
- Analyze target audiences and customize messaging based on context
- Apply message mapping techniques for clarity and impact
- Build public trust through transparency, empathy, and engagement
- Navigate misinformation, disinformation, and media narratives
- Coordinate communication across agencies and stakeholders
- Manage media interviews, press briefings, and digital responses
- Design comprehensive risk communication plans and protocols
- Evaluate the impact and effectiveness of crisis messaging strategies
Duration
5 Days
Course Outline
Module 1: Foundations of Risk Communication and Crisis Messaging
- Principles of risk communication and crisis narrative framing
- The role of communication in disaster and emergency response
- Behavioral science and public perception in high-risk situations
- Importance of timing, tone, and trust
- Aligning messages with response strategies
Module 2: Audience Analysis and Message Design
- Understanding target audiences and vulnerability segments
- Tailoring messages for diverse populations
- Message mapping and core communication strategies
- Visual communication tools and formats
- Communicating uncertainty and evolving information
Module 3: Channels and Tools for Crisis Communication
- Traditional media, digital platforms, and social media strategies
- Choosing the right channels for speed and reach
- Two-way communication and feedback loops
- Use of infographics, SMS, and local radio
- Multilingual and culturally appropriate communication
Module 4: Media Relations and Stakeholder Engagement
- Building relationships with media professionals
- Conducting press briefings and interviews under pressure
- Working with influencers and community voices
- Engaging partners and cross-sector communicators
- Managing public queries and conflict-sensitive messaging
Module 5: Crisis Communication Planning and SOP Development
- Risk communication plans and standard operating procedures
- Internal coordination and role assignments
- Documentation, templates, and escalation procedures
- Integration with emergency operation centers
- Pre-event planning and simulation exercises
Module 6: Combating Misinformation and Disinformation
- Identifying and countering false narratives
- Fact-checking protocols and response timelines
- Coordinating with media monitoring units
- Community trust-building through transparency
- Real-time rumor tracking and debunking tools
Module 7: Evaluation and Learning for Future Crises
- Indicators of communication effectiveness
- Feedback collection and data analysis
- After-action reviews and communication audits
- Institutional learning and capacity building
- Strengthening long-term risk communication systems
Training Approach
This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.
Tailor-Made Course
This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Training Venue
The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.
Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant
Certification
Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.
Airport Pickup and Accommodation
Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 10 working days before commencement of the training.
| Dates | Fees | Location | Apply |
|---|---|---|---|
| 23/06/2025 - 27/06/2025 | $1500 | Nairobi, Kenya |
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| 07/07/2025 - 11/07/2025 | $1500 | Nairobi, Kenya |
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| 14/07/2025 - 18/07/2025 | $3500 | Johannesburg, South Africa |
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| 21/07/2025 - 25/07/2025 | $1500 | Nairobi, Kenya |
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| 04/08/2025 - 08/08/2025 | $1500 | Nairobi, Kenya |
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| 11/08/2025 - 15/08/2025 | $1750 | Mombasa, Kenya |
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| 18/08/2025 - 22/08/2025 | $1500 | Nairobi, Kenya |
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| 25/08/2025 - 29/08/2025 | $1500 | Nairobi, Kenya |
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| 01/09/2025 - 05/09/2025 | $1500 | Nairobi, Kenya |
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| 08/09/2025 - 12/09/2025 | $3500 | Dar es Salaam, Tanzania |
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| 15/09/2025 - 19/09/2025 | $1500 | Nairobi, Kenya |
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| 22/09/2025 - 26/09/2025 | $1500 | Nairobi, Kenya |
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| 06/10/2025 - 10/10/2025 | $1500 | Nairobi, Kenya |
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| 13/10/2025 - 17/10/2025 | $3000 | Kigali, Rwanda |
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| 20/10/2025 - 24/10/2025 | $1500 | Nairobi, Kenya |
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| 27/10/2025 - 31/10/2025 | $1500 | Nairobi, Kenya |
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| 03/11/2025 - 07/11/2025 | $1500 | Nairobi, Kenya |
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| 10/11/2025 - 14/11/2025 | $1750 | Mombasa, Kenya |
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| 17/11/2025 - 21/11/2025 | $1500 | Nairobi, Kenya |
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| 24/11/2025 - 28/11/2025 | $1500 | Nairobi, Kenya |
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| 01/12/2025 - 05/12/2025 | $1500 | Nairobi, Kenya |
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| 08/12/2025 - 12/12/2025 | $1500 | Nairobi, Kenya |
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| 15/12/2025 - 19/12/2025 | $1500 | Nairobi, Kenya |
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| 05/01/2026 - 09/01/2026 | $1500 | Nairobi, Kenya |
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| 12/01/2026 - 16/01/2026 | $1500 | Nairobi, Kenya |
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| 19/01/2026 - 23/01/2026 | $1500 | Nairobi, Kenya |
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| 26/01/2026 - 30/01/2026 | $1500 | Nairobi, Kenya |
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| 02/02/2026 - 06/02/2026 | $1500 | Nairobi, Kenya |
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| 09/02/2026 - 13/02/2026 | $1500 | Nairobi, Kenya |
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| 16/02/2026 - 20/02/2026 | $1500 | Nairobi, Kenya |
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| 23/02/2026 - 27/02/2026 | $1500 | Nairobi, Kenya |
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| 02/03/2026 - 06/03/2026 | $1500 | Nairobi, Kenya |
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| 09/03/2026 - 13/03/2026 | $3000 | Kigali, Rwanda |
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| 16/03/2026 - 20/03/2026 | $1500 | Nairobi, Kenya |
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| 23/03/2026 - 27/03/2026 | $1500 | Nairobi, Kenya |
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| 06/04/2026 - 10/04/2026 | $1500 | Nairobi, Kenya |
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| 13/04/2026 - 17/04/2026 | $1750 | Mombasa, Kenya |
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| 20/04/2026 - 24/04/2026 | $1500 | Nairobi, Kenya |
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| 04/05/2026 - 08/05/2026 | $1500 | Nairobi, Kenya |
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| 11/05/2026 - 15/05/2026 | $4500 | Dubai, UAE |
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| 18/05/2026 - 22/05/2026 | $1500 | Nairobi, Kenya |
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| 25/05/2026 - 29/05/2026 | $1500 | Nairobi, Kenya |
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