Sales Performance Management & Metrics: Tracking And Improving Sales Performance in Kenya
Introduction
Sales Performance Management & Metrics training equips professionals with the methodologies to track, analyze, and improve sales performance through strategic metrics and data-driven insights. This course focuses on analyzing key performance indicators (KPIs), implementing performance tracking systems, and understanding the impact of data-driven decisions on sales outcomes and revenue growth. Participants will learn to develop sales dashboards, utilize forecasting techniques, and understand the intricacies of setting performance targets and conducting performance reviews. By mastering sales performance management, professionals can enhance their ability to drive sales efficiency, improve team accountability, and contribute to a more data-driven and successful sales organization.
The increasing demand for measurable results and data-driven strategies necessitates a comprehensive understanding of sales performance management and metrics best practices. This course delves into the nuances of CRM analytics, pipeline management, and performance reporting, empowering participants to develop and implement tailored performance management systems. By integrating data analysis expertise with sales leadership acumen, this program enables individuals to lead initiatives that maximize sales performance and drive revenue success.
Target Audience:
- Sales managers
- Sales operations managers
- Sales analysts
- Business development managers
- Account managers
- CRM administrators
- Individuals interested in sales performance management
- Data analysts
- Executives
Course Objectives:
- Understand the principles and importance of sales performance management and metrics.
- Implement techniques for identifying and defining key performance indicators (KPIs) for sales teams.
- Understand the role of CRM systems and data analytics in tracking sales performance.
- Implement techniques for developing and utilizing sales dashboards and performance reports.
- Understand the principles of sales forecasting and pipeline management.
- Implement techniques for setting performance targets and conducting performance reviews.
- Understand the role of data-driven decision-making in improving sales performance.
- Implement techniques for conducting sales performance audits and optimization.
- Understand the legal and ethical considerations related to sales performance data.
- Implement techniques for developing and delivering training programs on sales performance management.
- Understand the challenges and opportunities of implementing performance metrics in diverse sales environments.
- Understand the role of continuous improvement in sales performance management practices.
- Develop strategies for utilizing AI and machine learning to enhance sales performance analytics.
DURATION
5 Days
COURSE CONTENT
Module 1: Foundations of Sales Performance Management
- Principles and importance of sales performance management and metrics.
- Understanding the relationship between performance management and sales success.
- Benefits of tracking and improving sales performance.
- Historical context and evolution of sales performance management.
Module 2: Identifying Key Performance Indicators (KPIs)
- Techniques for identifying and defining key performance indicators (KPIs) for sales teams.
- Implementing KPI frameworks and methodologies.
- Utilizing data analysis and performance metrics.
- Managing KPI selection.
Module 3: CRM and Data Analytics
- Role of CRM systems and data analytics in tracking sales performance.
- Understanding CRM reporting and dashboard features.
- Implementing data analysis and visualization techniques.
- Managing CRM data.
Module 4: Sales Dashboards and Performance Reports
- Techniques for developing and utilizing sales dashboards and performance reports.
- Implementing dashboard design and data visualization.
- Utilizing performance reporting and analysis tools.
- Managing performance reports.
Module 5: Sales Forecasting and Pipeline Management
- Principles of sales forecasting and pipeline management.
- Understanding forecasting techniques and methodologies.
- Implementing pipeline management and analysis.
- Managing sales forecasting.
Module 6: Performance Targets and Reviews
- Techniques for setting performance targets and conducting performance reviews.
- Implementing goal-setting frameworks and techniques.
- Utilizing performance review and feedback mechanisms.
- Managing performance reviews.
Module 7: Data-Driven Decision-Making
- Role of data-driven decision-making in improving sales performance.
- Understanding data analysis and interpretation.
- Implementing data-driven strategies and action plans.
- Managing data-driven decisions.
Module 8: Sales Performance Audits and Optimization
- Techniques for conducting sales performance audits and optimization.
- Implementing performance analysis and feedback mechanisms.
- Utilizing optimization strategies and best practices.
- Managing performance audits.
Training Approach
This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.
Tailor-Made Course
This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Training Venue
The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.
Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant
Certification
Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.
Airport Pickup and Accommodation
Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 5 working days before commencement of the training.
| Dates | Fees | Location | Apply |
|---|---|---|---|
| 23/06/2025 - 27/06/2025 | $1500 | Nairobi |
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| 07/07/2025 - 11/07/2025 | $1500 | Nairobi |
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| 14/07/2025 - 18/07/2025 | $3500 | Johannesburg |
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| 21/07/2025 - 25/07/2025 | $1500 | Nairobi |
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| 04/08/2025 - 08/08/2025 | $1500 | Nairobi |
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| 11/08/2025 - 15/08/2025 | $1750 | Mombasa |
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| 18/08/2025 - 22/08/2025 | $1500 | Nairobi |
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| 25/08/2025 - 29/08/2025 | $1500 | Nairobi |
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| 01/09/2025 - 05/09/2025 | $1500 | Nairobi |
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| 08/09/2025 - 12/09/2025 | $3500 | Dar es Salaam |
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| 15/09/2025 - 19/09/2025 | $1500 | Nairobi |
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| 22/09/2025 - 26/09/2025 | $1500 | Nairobi |
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| 06/10/2025 - 10/10/2025 | $1500 | Nairobi |
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| 13/10/2025 - 17/10/2025 | $3000 | Kigali |
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| 20/10/2025 - 24/10/2025 | $1500 | Nairobi |
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| 27/10/2025 - 31/10/2025 | $1500 | Nairobi |
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| 03/11/2025 - 07/11/2025 | $1500 | Nairobi |
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| 10/11/2025 - 14/11/2025 | $1750 | Mombasa |
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| 17/11/2025 - 21/11/2025 | $1500 | Nairobi |
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| 24/11/2025 - 28/11/2025 | $1500 | Nairobi |
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| 01/12/2025 - 05/12/2025 | $1500 | Nairobi |
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| 08/12/2025 - 12/12/2025 | $1500 | Nairobi |
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| 15/12/2025 - 19/12/2025 | $1500 | Nairobi |
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