Introduction
In today's competitive and rapidly evolving educational landscape, Education Marketing and Stakeholder Engagement are no longer optional extras but strategic imperatives for schools and institutions seeking to attract prospective students, retain current families, build community trust, and secure vital resources. Effective marketing goes beyond simple advertising; it involves understanding the unique value proposition of an educational institution and communicating it compellingly to target audiences. Simultaneously, robust stakeholder engagement fosters strong, mutually beneficial relationships with parents, alumni, community leaders, and even policymakers, creating a supportive ecosystem that drives institutional success and longevity. Without a well-defined approach to these interconnected disciplines, educational organizations risk diminished enrollment, reduced community support, and a hindered ability to achieve their mission. This essential training course focuses on equipping educational professionals with the expertise to master Education Marketing and Stakeholder Engagement.
This intensive training course is meticulously designed to empower school principals, admissions officers, marketing and communications directors, development officers, board members, and aspiring educational leaders with the theoretical understanding and practical tools necessary to develop and implement impactful education marketing and stakeholder engagement strategies. Participants will gain a deep understanding of market analysis, explore various communication channels, learn about building strong brand identities, and acquire techniques for fostering meaningful relationships with diverse groups. The course will delve into topics such as digital marketing in education, reputation management, crafting compelling narratives, alumni relations, community outreach, crisis communication, and leveraging data to inform marketing and engagement efforts. By mastering the principles and methodologies of Education Marketing and Stakeholder Engagement, participants will be prepared to enhance their institution's visibility, strengthen its community ties, and ensure its continued growth and success in a dynamic educational environment.
Duration: 5 Days
Target Audience
Objectives
Course Content
Module 1: Foundations of Education Marketing
Module 2: Building Your Educational Brand and Reputation
Module 3: Integrated Marketing Communication Strategies
Module 4: Digital Marketing for Education
Module 5: Stakeholder Mapping and Engagement Principles
Module 6: Building Community Relations and Partnerships
Module 7: Alumni Relations and Fundraising
Module 8: Public Relations, Crisis Communication, and Continuous Improvement
Training Approach
This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.
Tailor-Made Course
This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Training Venue
The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.
Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant
Certification
Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.
Airport Pickup and Accommodation
Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449
Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 7 working days before commencement of the training
Dates | Fees | Location | Apply |
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04/08/2025 - 08/08/2025 | $1500 | Nairobi, Kenya |
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11/08/2025 - 15/08/2025 | $1750 | Mombasa, Kenya |
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11/08/2025 - 15/08/2025 | $1500 | Nairobi, Kenya |
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18/08/2025 - 22/08/2025 | $1500 | Nairobi, Kenya |
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25/08/2025 - 29/08/2025 | $1500 | Nairobi, Kenya |
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01/09/2025 - 05/09/2025 | $1500 | Nairobi, Kenya |
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08/09/2025 - 12/09/2025 | $3500 | Dar es Salaam, Tanzania |
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08/09/2025 - 12/09/2025 | $1500 | Nairobi, Kenya |
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15/09/2025 - 19/09/2025 | $1500 | Nairobi, Kenya |
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22/09/2025 - 26/09/2025 | $1500 | Nairobi, Kenya |
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06/10/2025 - 10/10/2025 | $1500 | Nairobi, Kenya |
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13/10/2025 - 17/10/2025 | $3000 | Kigali, Rwanda |
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13/10/2025 - 17/10/2025 | $1500 | Nairobi, Kenya |
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20/10/2025 - 24/10/2025 | $1500 | Nairobi, Kenya |
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27/10/2025 - 31/10/2025 | $1500 | Nairobi, Kenya |
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03/11/2025 - 07/11/2025 | $1500 | Nairobi, Kenya |
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10/11/2025 - 14/11/2025 | $1750 | Mombasa, Kenya |
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10/11/2025 - 14/11/2025 | $1500 | Nairobi, Kenya |
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17/11/2025 - 21/11/2025 | $1500 | Nairobi, Kenya |
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24/11/2025 - 28/11/2025 | $1500 | Nairobi, Kenya |
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01/12/2025 - 05/12/2025 | $1500 | Nairobi, Kenya |
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08/12/2025 - 12/12/2025 | $1500 | Nairobi, Kenya |
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15/12/2025 - 19/12/2025 | $1500 | Nairobi, Kenya |
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05/01/2026 - 09/01/2026 | $1500 | Nairobi, Kenya |
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12/01/2026 - 16/01/2026 | $1500 | Nairobi, Kenya |
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19/01/2026 - 23/01/2026 | $1500 | Nairobi, Kenya |
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26/01/2026 - 30/01/2026 | $1500 | Nairobi, Kenya |
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02/02/2026 - 06/02/2026 | $1500 | Nairobi, Kenya |
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09/02/2026 - 13/02/2026 | $1500 | Nairobi, Kenya |
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16/02/2026 - 20/02/2026 | $1500 | Nairobi, Kenya |
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23/02/2026 - 27/02/2026 | $1500 | Nairobi, Kenya |
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02/03/2026 - 06/03/2026 | $1500 | Nairobi, Kenya |
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09/03/2026 - 13/03/2026 | $3000 | Kigali, Rwanda |
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09/03/2026 - 13/03/2026 | $1500 | Nairobi, Kenya |
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16/03/2026 - 20/03/2026 | $1500 | Nairobi, Kenya |
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23/03/2026 - 27/03/2026 | $1500 | Nairobi, Kenya |
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06/04/2026 - 10/04/2026 | $1500 | Nairobi, Kenya |
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13/04/2026 - 17/04/2026 | $1750 | Mombasa, Kenya |
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13/04/2026 - 17/04/2026 | $1500 | Nairobi, Kenya |
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20/04/2026 - 24/04/2026 | $1500 | Nairobi, Kenya |
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04/05/2026 - 08/05/2026 | $1500 | Nairobi, Kenya |
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11/05/2026 - 15/05/2026 | $4500 | Dubai, UAE |
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11/05/2026 - 15/05/2026 | $1500 | Nairobi, Kenya |
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18/05/2026 - 22/05/2026 | $1500 | Nairobi, Kenya |
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25/05/2026 - 29/05/2026 | $1500 | Nairobi, Kenya |
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