In today's rapidly evolving business landscape, effective leadership and change communication are not merely supportive functions but core strategic imperatives. The ability to articulate a compelling vision, inspire commitment, and guide teams through periods of significant transformation is paramount for any organization seeking to thrive amidst disruption. This comprehensive training course is meticulously designed to equip aspiring and current leaders with the strategic mindset and practical tools needed to not only navigate complex changes but also to become powerful catalysts for innovation and sustainable growth through the power of their words.

This intensive five-day program moves beyond theoretical concepts, offering a hands-on blueprint for cultivating a visionary approach, building compelling narratives, and fostering a culture of adaptability. Participants will learn how to build trust, communicate with empathy and clarity, and empower individuals to embrace new ways of working. By the end of this course, you will possess the strategic insights and practical tools to lead transformations that not only achieve ambitious business objectives but also cultivate a highly engaged, resilient, and high-performing workforce, prepared to thrive in any future scenario.

Duration: 5 days

Target Audience:

• Senior Leaders and Executives
• Change Management Professionals
• Public Relations and Communications Managers
• Project and Program Managers
• Human Resources Business Partners
• Team Leaders and Supervisors
• Organizational Development Specialists
• Strategic Planners
• High-Potential Leaders
• Anyone responsible for influencing and guiding organizational change

Objectives:

• Understand the critical role of communication in successful change leadership.
• Develop a strategic framework for planning and executing change communications.
• Master techniques for crafting clear, compelling, and consistent messages.
• Cultivate a leadership style that inspires trust and reduces resistance through communication.
• Enhance public speaking and presentation skills for change initiatives.
• Learn to identify and address stakeholder concerns and feedback effectively.
• Build resilient individuals and teams capable of navigating uncertainty through transparent dialogue.
• Measure the impact of communication strategies on change adoption.
• Create a personalized action plan for leading change through powerful communication.

Course Modules:

Module 1: The Strategic Imperative of Change Communication

• Defining the link between leadership, communication, and successful change
• Understanding the human psychology of change and resistance
• The role of transparency and authenticity in building trust
• Differentiating between informing, engaging, and inspiring during change
• Case studies of effective and ineffective change communication

Module 2: Crafting Your Change Narrative and Vision

• Techniques for developing a clear, inspiring, and actionable vision for change
• Aligning the change narrative with organizational purpose and values
• The power of storytelling in making the future tangible and relatable
• Engaging stakeholders in co-creating and owning the change story
• Translating vision into clear, measurable communication objectives

Module 3: Stakeholder Analysis and Engagement

• Identifying and mapping key internal and external stakeholders
• Analyzing stakeholder motivations, concerns, and potential influence
• Developing tailored communication strategies for diverse audiences
• Building a coalition of change champions and advocates
• Establishing robust feedback loops for continuous engagement

Module 4: Communication Channels and Tools

• Selecting the most effective channels for different messages and audiences
• Leveraging digital platforms: internal comms, social media, video
• Mastering traditional channels: town halls, memos, one-on-one conversations
• The importance of multi-channel and consistent messaging
• Utilizing data visualization to simplify complex information

Module 5: Leading Through Resistance and Difficult Conversations

• Understanding the emotional responses to change and how to address them
• Techniques for empathizing with concerns and validating feelings
• Strategies for engaging in and facilitating difficult conversations
• Managing rumors, misinformation, and skepticism effectively
• Turning resistance into constructive dialogue and participation

Module 6: Executive Presence and Public Speaking for Change

• Cultivating a powerful and authentic executive presence
• Mastering public speaking and presentation skills for large audiences
• The art of the Q&A session and handling challenging questions
• Using non-verbal communication to convey confidence and empathy
• Preparing spokespeople and creating a consistent voice

Module 7: Measuring Impact and Sustaining Communication

• Defining key performance indicators (KPIs) for communication effectiveness
• Collecting and analyzing data on employee sentiment and message recall
• Interpreting results and adjusting communication strategies as needed
• The role of continuous communication in embedding new behaviors
• Creating a long-term communication plan for sustained change

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 7 working days before commencement of the training.