In a marketplace saturated with competition, success lies in creating new market spaces rather than fighting for a share of existing ones. This training course is meticulously designed to equip leaders and strategists with the powerful frameworks and practical tools of the Blue Ocean Strategy to unlock unprecedented growth and make the competition irrelevant. We will move beyond a focus on competitive benchmarking to a hands-on approach, exploring how to reconstruct market boundaries, create new demand, and align a business model for both differentiation and low cost. This program is an essential resource for professionals who are committed to pioneering the future of their industry and charting a new course for their organizations.

This intensive five-day program delves into the intricate process of creating and capturing blue oceans, providing a practical and hands-on experience for participants. You will learn to identify key factors for innovation, visualize your strategic landscape, and develop a compelling value curve that sets your offering apart. Through a combination of interactive case studies, expert-led discussions, and practical exercises, attendees will develop the confidence and expertise to lead with a visionary mindset. By the end of this course, you will be equipped to architect a strategy that is not only robust and flexible but also opens up a new, uncontested market space, positioning your institution for enduring success.

Duration: 5 days

Target Audience:

• CEOs and executive directors
• Chief Strategy Officers
• Strategic planners and policy advisors
• High-potential future leaders
• Entrepreneurs and business owners
• Heads of Research and Development
• Board members and corporate secretaries
• Marketing and brand managers
• Business development professionals
• Management consultants

Objectives:

• Grasp the core principles of Blue Ocean Strategy and its application
• Formulate a framework for creating new, uncontested market space
• Analyze and interpret the strategic landscape of an industry
• Develop a strategy for reconstructing market boundaries
• Apply the Four Actions Framework (Eliminate-Reduce-Raise-Create)
• Assess and mitigate the risks associated with a blue ocean move
• Lead a team through the process of creating a new value curve
• Interpret lessons from global case studies of blue ocean creation
• Build a personal action plan for enhancing your strategic leadership skills

Course Modules:

Module 1: The Foundations of Blue Ocean Strategy

• The distinction between red ocean and blue ocean strategies
• The key principles of value innovation
• Understanding the strategic imperative of making the competition irrelevant
• The importance of a clear and compelling strategic vision
• The impact of a blue ocean move on an organization

Module 2: The Analytical Tools of Blue Ocean Strategy

• The use of the Strategy Canvas to visualize a market
• The role of the value curve in identifying opportunities
• Understanding the Six Paths Framework for reconstructing market boundaries
• The importance of a thorough market analysis
• The challenges of challenging industry assumptions

Module 3: The Four Actions Framework

• Applying the Four Actions Framework (Eliminate, Reduce, Raise, Create)
• The process of identifying which factors to eliminate and reduce
• The art of identifying which factors to raise and create
• The importance of a leader in facilitating this process
• The impact of the framework on a company's value proposition

Module 4: The Three Tiers of Non-Customers

• Understanding who the non-customers are
• The distinction between first-, second-, and third-tier non-customers
• The role of a leader in targeting new customer segments
• The importance of a new value proposition for non-customers
• The challenges of attracting new customers to a new market

Module 5: The Strategy Execution Framework

• The challenges of executing a blue ocean strategy
• The role of organizational structure and culture
• Aligning people, processes, and systems with the new strategy
• The importance of a clear action plan and key initiatives
• Overcoming resistance to change and new ideas

Module 6: Leading through Change

• The psychology of change and resistance
• Developing a structured change management plan
• Communicating effectively during times of transition
• Managing a team through uncertainty and disruption
• The role of a leader in sustaining momentum

Module 7: The Blue Ocean Leadership Model

• The principles of the Blue Ocean Leadership model
• The role of a leader in inspiring a new vision
• The importance of a fair process in strategy formulation
• The challenges of a leadership team's alignment
• Building a high-performance culture that embraces innovation

Module 8: Case Studies in Blue Ocean Creation

• Analyzing a successful blue ocean move
• Examining a company that failed to create a blue ocean
• The role of a leader in a technology disruption
• The impact of a blue ocean strategy on a corporate's valuation
• A deep dive into a real-world case study

Module 9: The Leader's Role in Blue Ocean Strategy

• The importance of a leader as a strategic visionary
• The role of a leader in communicating and inspiring
• The need for continuous learning and adaptation
• Building a strong strategic team
• A strategic roadmap for your leadership journey

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 7 working days before commencement of the training.