In a world where traditional motivators are no longer enough, a deep understanding of human behavior is the key to unlocking a truly engaged and high-performing workforce. This training course is meticulously designed to equip HR professionals and leaders with the strategic frameworks and practical tools from behavioral economics, enabling them to move beyond conventional incentives and design an environment where employees are intrinsically motivated to succeed. By mastering the science behind decision-making and human psychology, you can create more effective reward systems, foster a culture of well-being, and drive sustainable behavioral change. This program provides the essential blueprint for a new generation of HR leaders prepared to use insights from behavioral science to build a more productive and fulfilling workplace.

This comprehensive curriculum offers a practical deep dive into the application of behavioral economics to human resources, from understanding cognitive biases to designing nudges that promote desired behaviors. You will learn how to use these principles to enhance everything from talent acquisition and performance management to compensation and employee well-being. The course focuses on real-world case studies and interactive exercises, helping you to build the skills necessary to influence leadership decisions and prove the value of your behavioral insights. By the end of this program, you will not only be proficient in the principles of behavioral economics but also be prepared to champion an evidence-based approach to motivation and architect a future-ready, high-performing organization.

Duration

5 days

Target Audience

• HR directors and managers
• Compensation and benefits professionals
• People analytics specialists
• Talent management and development leaders
• Organizational development specialists
• HR business partners
• Senior executives and operations managers
• Project managers
• Anyone responsible for designing employee incentives or programs
• Business consultants specializing in organizational behavior

Objectives

• Understand the foundational concepts of behavioral economics.
• Master a framework for applying behavioral insights to HR challenges.
• Identify and mitigate common cognitive biases in the workplace.
• Design effective incentives and rewards using non-monetary motivators.
• Create "nudges" to drive positive employee behaviors.
• Use data and experimentation to measure the impact of behavioral interventions.
• Apply behavioral principles to improve employee well-being and engagement.
• Navigate ethical considerations and privacy in behavioral design.
• Build a personal toolkit for championing a data-driven approach to motivation.

Course Modules

Module 1: Foundations of Behavioral Economics

• The link between behavioral economics, psychology, and organizational behavior.
• The difference between traditional and behavioral economic models.
• Key concepts: rationality vs. irrationality, heuristics, and biases.
• The role of "nudge theory" in shaping employee decisions.
• Case studies of behavioral economics in action.

Module 2: Cognitive Biases in the Workplace

• Identifying common biases that impact hiring and performance reviews.
• The impact of confirmation bias and anchoring on decision-making.
• Understanding present bias and its effect on long-term goals.
• Strategies for debiasing hiring and promotion processes.
• The role of HR in creating systems that minimize bias.

Module 3: Nudging for Motivation and Engagement

• The principles of a nudge and how to design one effectively.
• Designing nudges to promote healthy behaviors and well-being.
• Using social proof and defaults to increase participation in programs.
• The importance of context and timing in a nudge campaign.
• Measuring the effectiveness of nudges through experimentation.

Module 4: The Psychology of Compensation and Rewards

• Moving beyond traditional monetary incentives.
• The power of non-monetary rewards and recognition.
• Understanding loss aversion and its impact on performance.
• Designing fair and transparent compensation systems.
• The role of gamification in driving engagement.

Module 5: Behavioral Science and Performance Management

• Applying behavioral insights to goal-setting and feedback.
• The importance of continuous feedback and timely recognition.
• Using commitment devices to help employees achieve their goals.
• The role of autonomy, mastery, and purpose in intrinsic motivation.
• Designing performance systems that minimize bias and maximize fairness.

Module 6: Behavioral Science for Well-being and Culture

• Using nudges to promote mental and physical well-being.
• The role of choice architecture in creating a healthy workplace.
• Understanding the impact of social norms on team culture.
• Applying behavioral science to foster diversity and inclusion.
• The importance of a culture that values experimentation and learning.

Module 7: The Future of Behavioral HR

• Emerging trends in behavioral science and HR technology.
• The ethical implications of using nudges and behavioral insights.
• Building a sustainable and scalable framework for behavioral HR.
• The skills needed to be a successful behavioral HR leader.
• A personal action plan for leading with a behavioral mindset.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 7 working days before commencement of the training.