In the dynamic global tourism industry, strategically leveraging PPPs for Tourism and Leisure Infrastructure is crucial for destinations to develop world-class facilities, enhance visitor experiences, and unlock sustainable economic growth, by effectively combining public sector vision and regulatory frameworks with private sector capital, innovation, and operational excellence. This encompasses a broad spectrum of projects, from iconic resorts, theme parks, and convention centers to essential supporting infrastructure like access roads, utilities, and cultural heritage sites, each demanding tailored PPP structures to manage unique demand risks, environmental sensitivities, and long-term commercial viability. This comprehensive training course is meticulously designed to equip public sector officials, tourism boards, private investors, hospitality developers, financial institutions, and legal professionals with the advanced knowledge and practical strategies required to identify, assess, structure, finance, and manage PPPs across the diverse tourism and leisure sector, ensuring both commercial success and significant socio-economic benefits. Without robust expertise in PPPs for Tourism and Leisure Infrastructure, stakeholders risk failing to capitalize on tourism potential, facing project financing gaps, and struggling to deliver the quality and scale of facilities demanded by modern travelers, underscoring the vital need for specialized expertise in this critical domain.

Duration: 10 Days

Target Audience

• Public Sector Officials from Ministries of Tourism, Culture, Finance, and PPP Units
• Tourism Boards and Destination Management Organizations (DMOs)
• Private Sector Hospitality Developers, Resort Operators, and Theme Park Investors
• Financial Institutions, Investors, and Fund Managers specializing in tourism projects
• Urban Planners and Regional Development Agencies
• Cultural Heritage and Conservation Authorities
• Legal Professionals specializing in tourism, real estate, and project finance law
• Leisure and Entertainment Industry Executives
• Environmental and Social Impact Assessment (ESIA) Professionals
• Consultants advising on tourism development and PPPs
• Anyone involved in the planning, financing, or management of tourism and leisure infrastructure.

Objectives

• Understand the strategic role of PPPs in promoting sustainable tourism development and destination competitiveness.
• Learn about the diverse range of PPP models applicable to various tourism and leisure assets.
• Acquire skills in identifying and assessing unique market, demand, and operational risks in tourism PPPs.
• Comprehend techniques for structuring robust concession agreements and long-term lease arrangements.
• Explore strategies for optimizing revenue generation from diverse tourism-related activities.
• Understand the importance of integrating cultural, environmental, and social sustainability into projects.
• Gain insights into innovative financing mechanisms tailored for tourism and leisure investments.
• Develop a practical understanding of regulatory frameworks and permitting processes for tourism developments.
• Master the role of master planning and destination management in attracting and retaining visitors.
• Acquire skills in managing complex stakeholder relationships and community benefits.
• Learn to apply international best practices and case studies from successful tourism PPPs.
• Comprehend techniques for marketing and promoting tourism destinations effectively.
• Explore strategies for addressing seasonality and market fluctuations in demand.
• Understand the importance of quality assurance and visitor experience management.
• Develop the ability to lead and implement impactful PPPs for tourism and leisure infrastructure.

Course Content

Module 1: Strategic Context of Tourism and Leisure PPPs

• The global tourism economy: trends, drivers, and economic impact.
• Defining tourism and leisure infrastructure: hotels, resorts, convention centers, theme parks, cultural sites.
• Why PPPs are essential for sustainable tourism development.
• Benefits of PPPs in tourism: capital mobilization, expertise, innovation, risk sharing.
• Integrating tourism development with national economic and social goals.

Module 2: PPP Models for Hotels and Resorts

• Types of hotel/resort PPPs: ground lease concessions, management contracts, joint ventures.
• Revenue streams: room nights, F&B, MICE, leisure activities.
• Development models: greenfield luxury resorts, brownfield urban hotels.
• Risk allocation in hospitality PPPs: demand, operational, brand risk.
• Case studies of hotel and resort PPPs.

Module 3: PPP Models for Convention Centers and Exhibition Facilities

• Role of MICE (Meetings, Incentives, Conferences, Exhibitions) in tourism.
• PPP models for design, build, finance, and operate (DBFO) of convention centers.
• Revenue streams: rental fees, catering, ancillary services, sponsorship.
• Managing demand risk and seasonality for large events.
• Integration with urban development and transport infrastructure.

Module 4: PPP Models for Theme Parks and Attractions

• Types of leisure PPPs: theme parks, amusement parks, ecotourism attractions.
• High capital intensity and long development cycles.
• Revenue streams: ticket sales, merchandise, F&B, licensing.
• Risk allocation for intellectual property, safety, and brand reputation.
• Importance of continuous innovation and visitor experience.

Module 5: PPPs for Cultural Heritage and Ecotourism Sites

• Managing and preserving cultural heritage assets through PPPs.
• PPP models for national parks, wildlife reserves, and ecotourism facilities.
• Balancing conservation goals with commercial viability.
• Revenue generation from entrance fees, guided tours, and sustainable lodges.
• Community benefit sharing and local involvement in management.

Module 6: Risk Identification and Allocation in Tourism PPPs

• Key risks: market demand fluctuations, seasonality, political stability, reputation risk.
• Environmental risks: natural disasters, climate change impacts on destinations.
• Operational risks: service quality, maintenance, staff availability.
• Managing construction risks for specialized leisure facilities.
• Force majeure clauses specific to health crises or travel restrictions.

Module 7: Destination Master Planning and Infrastructure Integration

• Developing comprehensive tourism master plans.
• Integrating transport infrastructure (roads, airports, ports) with tourism sites.
• Planning for utilities: water, electricity, waste management for tourism hubs.
• Zoning and land use regulations for tourism development.
• Ensuring connectivity and accessibility to attractions.

Module 8: Financing Tourism and Leisure PPPs

• Sources of finance: commercial bank loans, private equity, specialized tourism funds.
• Green finance and sustainable tourism bonds for eco-friendly projects.
• Public sector support: viability gap funding, land concessions, tax incentives.
• Valuation methods for tourism assets and revenue streams.
• Managing currency risk for international tourism projects.

Module 9: Environmental and Social Sustainability in Tourism PPPs

• Conducting comprehensive Environmental and Social Impact Assessments (ESIAs).
• Promoting responsible tourism practices and certifications.
• Protecting biodiversity and natural ecosystems.
• Community engagement, local employment, and benefit sharing.
• Addressing cultural sensitivities and heritage preservation.

Module 10: Regulatory and Permitting Frameworks

• Overview of tourism-specific regulations, licensing, and permits.
• Streamlining approval processes for complex tourism developments.
• Land tenure and concession agreements for public lands.
• Health, safety, and security regulations for visitors.
• Harmonizing national and local government policies.

Module 11: Marketing, Branding, and Destination Management

• Role of PPPs in destination marketing and branding initiatives.
• Leveraging private sector expertise in digital marketing and global outreach.
• Strategies for attracting diverse visitor segments.
• Collaborative efforts between DMOs and private operators.
• Measuring the effectiveness of marketing campaigns.

Module 12: Quality Assurance and Visitor Experience Management

• Establishing and monitoring service quality standards in PPP contracts.
• Collecting visitor feedback and implementing continuous improvement.
• Managing customer relations and complaint resolution.
• Ensuring safety and security for tourists.
• The importance of staff training and hospitality standards.

Module 13: Digitalization and Innovation in Tourism

• Role of digital platforms for bookings, information, and personalized experiences.
• Smart tourism technologies: IoT, AI, virtual reality for attractions.
• Data analytics for understanding visitor behavior and optimizing operations.
• Cybersecurity in tourism information systems.
• Fostering innovation through PPP frameworks.

Module 14: Post-Contract Management and Adaptation

• Monitoring operational performance against contractual KPIs.
• Managing variations, upgrades, and expansions in long-term contracts.
• Addressing unforeseen market changes or technological shifts.
• Dispute resolution mechanisms in tourism PPPs.
• Planning for contract expiry and asset handback.

Module 15: Case Studies and Practical Workshop

• In-depth analysis of successful and challenging tourism and leisure PPPs worldwide.
• Discussion of lessons learned from different project types (e.g., integrated resorts, ecotourism lodges, cultural parks).
• Practical exercise: Developing a concept for a new tourism PPP project.
• Workshop: Identifying key revenue streams and a preliminary risk matrix for a tourism PPP.
• Group discussions on best practices for engaging local communities and ensuring sustainable outcomes.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 7 working days before commencement of the training.