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Driving Value: Financial Product Development And Pricing Training Course in Saudi Arabia

Introduction

In the rapidly evolving financial services landscape, the ability to effectively design and price new offerings is paramount for competitive advantage, customer retention, and sustainable growth. Financial Product Development and Pricing is a strategic discipline that goes beyond merely creating new services; it involves deeply understanding evolving customer needs, anticipating market trends, navigating complex regulatory environments, and crafting value propositions that resonate with target segments while ensuring profitability. The success of any financial institution, from traditional banks to agile fintechs, hinges on its capacity to innovate thoughtfully, transforming raw ideas into tangible products that solve real-world problems for individuals and businesses. This continuous cycle of innovation, from ideation to launch and lifecycle management, demands a holistic approach that integrates market insights, risk management, technological capabilities, and a keen understanding of pricing dynamics. Without mastering the intricacies of Financial Product Development and Pricing, organizations risk launching uncompetitive offerings, failing to capture market share, or even incurring losses, underscoring the vital need for specialized expertise in this critical domain.

This comprehensive 5-day training course is meticulously designed to empower product managers, marketing professionals, finance specialists, risk analysts, compliance officers, and strategists within financial institutions with the theoretical understanding and practical skills necessary to lead the entire lifecycle of Financial Product Development and Pricing. Participants will gain a comprehensive understanding of market research techniques, learn about ideation and concept validation, explore methodologies for financial modeling and risk assessment in new products, and acquire hands-on experience in applying various pricing strategies and navigating regulatory hurdles. The course will delve into topics such as customer segmentation, agile product development, profitability analysis, digital transformation in product design, ethical considerations, competitor analysis, marketing and distribution strategies, and the crucial aspects of post-launch monitoring and product lifecycle management. By mastering the principles and practical application of Financial Product Development and Pricing, participants will be prepared to drive innovation, create compelling value propositions, optimize revenue streams, and contribute significantly to their organization's market leadership and long-term success.

Duration: 5 Days

Target Audience

  • Financial Product Managers
  • Product Development Specialists
  • Marketing and Brand Managers in Financial Services
  • Finance Managers and Analysts
  • Risk Managers and Analysts
  • Compliance Officers
  • Business Development Managers
  • Strategy and Innovation Teams
  • Retail Banking Professionals
  • Digital Transformation Leads

Objectives

  • Understand the full lifecycle of financial product development, from ideation to launch.
  • Learn to conduct effective market research and customer segmentation for product design.
  • Acquire skills in designing customer-centric financial products that meet market needs.
  • Comprehend techniques for developing robust pricing strategies for various financial offerings.
  • Explore strategies for integrating risk management and regulatory compliance into product design.
  • Understand the importance of financial modeling and profitability analysis for new products.
  • Gain insights into leveraging technology and digital transformation in product development.
  • Develop a practical understanding of marketing, distribution, and post-launch product management.

Course Content

Module 1: Foundations of Financial Product Development

  • Definition and scope of financial product development.
  • The strategic importance of innovation in financial services.
  • Key drivers for new product creation: market needs, technology, regulation, competition.
  • The product lifecycle in financial services.
  • Best practices in product development processes.

Module 2: Market Research and Customer Insights

  • Identifying target markets and customer segmentation methodologies.
  • Quantitative vs. qualitative research techniques for financial services.
  • Understanding customer needs, pain points, and aspirations.
  • Competitor analysis and benchmarking.
  • Using data analytics to derive actionable insights for product design.

Module 3: Ideation and Concept Validation

  • Brainstorming and idea generation techniques for financial products.
  • Developing strong value propositions and unique selling points.
  • Concept testing and market validation methodologies.
  • Minimum Viable Product (MVP) approach in financial innovation.
  • Rapid prototyping and user feedback integration.

Module 4: Financial Product Design and Features

  • Designing product features that align with customer needs and business objectives.
  • User experience (UX) and user interface (UI) considerations in financial products.
  • Balancing innovation with simplicity and usability.
  • Product differentiation strategies.
  • Incorporating digital and mobile-first design principles.

Module 5: Financial Modeling and Profitability Analysis

  • Cost analysis for financial products: direct, indirect, and overhead costs.
  • Revenue modeling: interest income, fees, commissions.
  • Break-even analysis and profitability projections for new products.
  • Sensitivity analysis and scenario planning.
  • Capital allocation and return on investment (ROI) for product initiatives.

Module 6: Pricing Strategies for Financial Products

  • Overview of common pricing models: cost-plus, value-based, competitive pricing.
  • Penetration pricing, skimming, and dynamic pricing strategies.
  • Factors influencing pricing decisions: market demand, competition, regulatory limits.
  • The psychology of pricing in financial services.
  • Communicating pricing effectively to customers.

Module 7: Risk Management and Regulatory Compliance in Product Design

  • Identifying and assessing risks associated with new financial products (credit, market, operational, compliance).
  • Integrating risk controls into product design from the outset.
  • Overview of relevant financial regulations and consumer protection laws.
  • Ensuring compliance throughout the product development lifecycle.
  • Ethical considerations and responsible innovation in financial products.

Module 8: Launch, Distribution, and Product Lifecycle Management

  • Developing effective go-to-market strategies.
  • Marketing and branding for financial products.
  • Choosing appropriate distribution channels (digital, branch, agent networks).
  • Post-launch monitoring and performance evaluation.
  • Product enhancements, revitalization, and eventual sunsetting strategies.

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Training Venue

The training will be held at our Skills for Africa Training Institute Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Skills for Africa Training Institute certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: info@skillsforafrica.org, training@skillsforafrica.org  Tel: +254 702 249 449

Terms of Payment: Unless otherwise agreed between the two parties’ payment of the course fee should be done 10 working days before commencement of the training.

Course Schedule
Dates Fees Location Apply
04/08/2025 - 08/08/2025 $1500 Nairobi, Kenya
11/08/2025 - 15/08/2025 $1500 Nairobi, Kenya
11/08/2025 - 15/08/2025 $1750 Mombasa, Kenya
18/08/2025 - 22/08/2025 $1500 Nairobi, Kenya
25/08/2025 - 29/08/2025 $1500 Nairobi, Kenya
01/09/2025 - 05/09/2025 $1500 Nairobi, Kenya
08/09/2025 - 12/09/2025 $1500 Nairobi, Kenya
08/09/2025 - 12/09/2025 $3500 Dar es Salaam, Tanzania
15/09/2025 - 19/09/2025 $1500 Nairobi, Kenya
22/09/2025 - 26/09/2025 $1500 Nairobi, Kenya
06/10/2025 - 10/10/2025 $1500 Nairobi, Kenya
13/10/2025 - 17/10/2025 $1500 Nairobi, Kenya
13/10/2025 - 17/10/2025 $3000 Kigali, Rwanda
20/10/2025 - 24/10/2025 $1500 Nairobi, Kenya
27/10/2025 - 31/10/2025 $1500 Nairobi, Kenya
03/11/2025 - 07/11/2025 $1500 Nairobi, Kenya
10/11/2025 - 14/11/2025 $1500 Nairobi, Kenya
10/11/2025 - 14/11/2025 $1750 Mombasa, Kenya
17/11/2025 - 21/11/2025 $1500 Nairobi, Kenya
24/11/2025 - 28/11/2025 $1500 Nairobi, Kenya
01/12/2025 - 05/12/2025 $1500 Nairobi, Kenya
08/12/2025 - 12/12/2025 $1500 Nairobi, Kenya
15/12/2025 - 19/12/2025 $1500 Nairobi, Kenya
05/01/2026 - 09/01/2026 $1500 Nairobi, Kenya
12/01/2026 - 16/01/2026 $1500 Nairobi, Kenya
19/01/2026 - 23/01/2026 $1500 Nairobi, Kenya
26/01/2026 - 30/01/2026 $1500 Nairobi, Kenya
02/02/2026 - 06/02/2026 $1500 Nairobi, Kenya
09/02/2026 - 13/02/2026 $1500 Nairobi, Kenya
16/02/2026 - 20/02/2026 $1500 Nairobi, Kenya
23/02/2026 - 27/02/2026 $1500 Nairobi, Kenya
02/03/2026 - 06/03/2026 $1500 Nairobi, Kenya
09/03/2026 - 13/03/2026 $1500 Nairobi, Kenya
09/03/2026 - 13/03/2026 $3000 Kigali, Rwanda
16/03/2026 - 20/03/2026 $1500 Nairobi, Kenya
23/03/2026 - 27/03/2026 $1500 Nairobi, Kenya
06/04/2026 - 10/04/2026 $1500 Nairobi, Kenya
13/04/2026 - 17/04/2026 $1500 Nairobi, Kenya
13/04/2026 - 17/04/2026 $1750 Mombasa, Kenya
20/04/2026 - 24/04/2026 $1500 Nairobi, Kenya
04/05/2026 - 08/05/2026 $1500 Nairobi, Kenya
11/05/2026 - 15/05/2026 $1500 Nairobi, Kenya
11/05/2026 - 15/05/2026 $4500 Dubai, UAE
18/05/2026 - 22/05/2026 $1500 Nairobi, Kenya
25/05/2026 - 29/05/2026 $1500 Nairobi, Kenya